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題名:網路購物之消費者情緒對購買暨購後行為的影響:以消費者動機為中介因子
書刊名:博雅通識學報
作者:黃添丁韓美文
作者(外文):Huang, Tien-tingHan, Mei-wen
出版日期:2022
卷期:10
頁次:頁21-37
主題關鍵詞:網路購物消費者動機消費者情緒購買暨購後行為Online shoppingConsumer motivationConsumer emotionPost-purchase behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:33
  • 點閱點閱:4
期刊論文
1.Korgaonkar, P. K.、Lund, D.、Price, B.(1985)。A structural equations approach toward examination of store attitude and store patronage behavior。Journal of Retailing,61(2),39-60。  new window
2.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
3.蔡東峻、李奇勳(19991200)。消費者特性與網際網路購物意願關係之研究。管理學報,16(4),557-580。new window  延伸查詢new window
4.Kiang, Melody Y.、Raghu, T. S.、Shang, Kevin Huei-Min(2000)。Marketing on the Internet: Who Can Benefit from an Online Marketing Approach?。Decision Support System,27(4),383-393。  new window
5.Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
6.Henseler, Jörg、Dijkstra, Theo K.、Sarstedt, Marko、Ringle, Christian M.、Diamantopoulos, Adamantios、Straub, Detmar W.、Calantone, Roger J.、Ketchen, David J. Jr.、Hair, Joseph F.、Hult, G. Tomas M.(2014)。Common beliefs and reality about PLS: Comments on Rönkkö and Evermann (2013)。Organizational Research Methods,17(2),182-209。  new window
7.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
8.經濟部統計處(20210115)。零接觸商機爆發:109年其他非店面零售業營業額可望雙位數成長。產業經濟統計簡訊。  延伸查詢new window
9.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
10.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
學位論文
1.蔡永福(2001)。購買涉入、購買動機、網站環境特性對網路生鮮蔬菜購買意願之影響(碩士論文)。國立中興大學。  延伸查詢new window
2.賴怡玲(2002)。網路購物動機對決策行為之影響(碩士論文)。國立中山大學。  延伸查詢new window
3.藍文琦(2002)。商店訊息與情緒對消費行為影響之研究--以服飾零售業為例(碩士論文)。輔仁大學。  延伸查詢new window
4.吳月鳳(2003)。商店氣氛對消費者情緒與購買行為之影響研究--以高速公路服務區為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
5.林祐全(2012)。從閱讀動機探討電子書閱讀器之情緒設計因素(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Hawkins, D. I.、Mothersbaugh, D. L.(2010)。Consumer Behavior: Building Marketing Strategy。New York:McGraw Hill Higher Education。  new window
2.Sheth, Jagdish N.、Mittal, Banwari、Newman, Bruce I.(1999)。Customer Behavior: Consumer Behavior and Beyond。The Dryden Press。  new window
3.Bryk, Anthony S.、Raudenbush, Stephen W.(1992)。Hierarchical linear models: Application and data analysis methods。Sage。  new window
4.Mullen, Brian、Johnson, Craig(1990)。The Psychology of Consumer Behavior。Hillsdale, New Jersey:Lawrence Erlbaum Associates。  new window
5.簡明輝(2014)。消費者行為。新文京開發出版股份有限公司。  延伸查詢new window
6.曾光華(2013)。消費者行為:洞察生活、掌握行銷。前程文化。new window  延伸查詢new window
7.陳寬裕(2018)。結構方程模型分析實務:SPSS與SmartPLS的運用。五南圖書出版股份有限公司。  延伸查詢new window
8.林建煌(2019)。消費者行為。華泰文化事業有限公司。  延伸查詢new window
9.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
10.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
11.Hair, Joseph F. Jr.、Hult, G. Tomas M.、Ringle, Christian M. O.、Sarstedt, Marko(2017)。A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)。Sage Publications。  new window
12.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
13.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
14.Ringle, C. M.、Wende, S.、Will, A.(2005)。SmartPLS 2.0。Hamburg:University of Hamburg。  new window
 
 
 
 
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