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題名:運動服務產業體驗行銷策略之探討
書刊名:大專體育
作者:鍾志強 引用關係
出版日期:2005
卷期:81
頁次:頁114-120
主題關鍵詞:運動服務產業體驗行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Esgate, Pat(2002)。Pine and Gilmore Stage a fourth think about experience。Strategy and Leadership,30(3),47。  new window
2.Pine II, B. J.、Gilmore, J. R.(1998)。Welcome to experience economy。Harvard Business Review,76(4),97-105。  new window
3.Pine II, B. J.、Gilmore, J. H.(2000)。Satisfaction, sacrifice, surprise: Three small steps create one giant leap into the experience economy。Strategy & Leadership,28(1),18。  new window
4.俞龍通(20040300)。從「創造體驗」的觀點論休閒農業的經營策略。育達商管學報,1,225-238。  延伸查詢new window
5.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research,30(2),259-282。  new window
6.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。  new window
學位論文
1.范智明(1999)。臺北市運動健身俱樂部會員消費者行為之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.吳松齡(2003)。休間產業經營管理。臺北:揚智文化。  延伸查詢new window
2.Edginton, C. D.、Edgmton, S. R.、Hudson, S. C.、Hanson, C. J.(1998)。Leisure programming。McGraw-Hill Companies Inc.。  new window
3.O’Sullivan E. L.、Spangler, K. J.(1998)。Experience marketing: Strategic for the new millennium。State College Pa:Venture Pub。  new window
4.Schmitt, B. H.(1999)。Experiential marketing。New York, NY:Free Press。  new window
5.Mull, Richard F.、Bayless, Kathryn G.、Ross, Craig M.、Jamieson, Lynn Marie(1997)。Recreational sport management。Champaign, Illinois:Human Kinetics。  new window
6.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1996)。Marketing Management: An Asian Perspective。Prentice-Hall, Inc.。  new window
7.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
圖書論文
1.陳正然(2000)。蕃薯藤的體驗行銷。體驗行銷。臺北:經典傳訊文化。  延伸查詢new window
 
 
 
 
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