| 期刊論文| 1. | Dobni, D.、Zinkhan, G. M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。   | | 2. | Na, W. B.、Marshall, R.、Keller, K .L.(1999)。Measuring Brand Power: Validating a Model for Optimizing Brand Equity。Journal of Product and Brand Management，8，170-179。 | | 3. | Pine II, B. J.、Gilmore, J. H.(1998)。Welcome to the experience economy。Harvard Business Review，76(4)，97-105。 | | 4. | Pitta, D. A.、Katsanis, L. P.(1995)。Understanding Brand Equity for Successful Brand Extension。Journal of Consumer Marketing，12，51-64。 | | 5. | Hsieh, Ming H.(2002)。Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-national study。Journal of international marketing，10(2)，46-67。 | | 6. | Bullmore, J.(1984)。The Brand and Its Image Revisited。International Journal of Advertising，3，235-238。 | | 7. | Holbrook, M. B.(2000)。The Millennial consumer in the text of times: Experience and entertainment。Journal of Macromarketing，20(2)，178-192。 | | 8. | Prahalad, Coimbatore K.、Ramaswamy, Venkat(2004)。Co-Creation Experiences: The Next Practice in Value Creation。Journal of Interactive Marketing，18(3)，5-14。 | | 9. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 10. | Folkes, Valerie S.(1988)。The Availability Heuristic and Perceived Risk。Journal of Consumer Research，15(1)，13-23。 | | 11. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。 | | 12. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 13. | Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing，18(5)，410-425。 | 學位論文| 1. | 洪穎思(2004)。體驗行銷與品牌形象互動之探討(碩士論文)。淡江大學，台北市。 延伸查詢 | | 2. | 黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(碩士論文)。大葉大學。 延伸查詢 | 圖書| 1. | Aaker, D.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York：The Free Press。 | | 2. | Aaker, D.(1996)。Building Strong Brand。New York：The Free Press。 | | 3. | Macrae, C.(1996)。World Class Brands。Addison-Wesley Publishing Company。 | | 4. | Schmitt, B. H.(1999)。Experiential Marketing。New York：The Free Press。 | | 5. | Kapferer, J. N.(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。New York：Free Press。 | 圖書論文| 1. | Zeithaml, Valarie A.、Kirmani, Aman(1993)。Advertising, Perceived Quality, and Brand Image。Brand Equity & Advertising: Advertising's Role in Building Strong Brand。Lawrence Erlbaum Associates, Inc.。 | |