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題名：體驗行銷對部落格忠誠度之影響
書刊名：行銷評論
作者：陳怡如／李雅靖 引用關係
作者(外文)：Chen, Yi-ru／Lee, Ya-ching
出版日期：2009
卷期：6:4
頁次：頁591-616
主題關鍵詞：體驗行銷；部落格；忠誠度；Experiential marketing；Blog；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:90
  • 點閱點閱:46
期刊論文
1.Tellis, G. J.(1988)。Advertising Exposure, Loyalty, and Brand Purchase: A Two-Staged Model of Choice。Journal of Marketing Research，25(2)，134-144。  new window
2.Holbrook, M. B.、Zirlin, R. B.(1985)。Artistic creation, artworks, and aesthetic appreciation: Some philosophical contributions to nonprofit marketing。Advances in nonprofit marketing，1(1)，1-54。  new window
3.Gautier, A.(200309)。Think again: Why experiential marketing is the next big thing。New Zealand Marketing Magazine，8-15。  new window
4.Kruger, R. M.(2001)。Making shopping fun。Retail Merchandiser，41(9)，14-16。  new window
5.Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management，10(1)，33-58。  new window
6.Poulsson, S. H. G.、Kale, S. H.(2004)。Experience Economy and Commercial Experiences。The Marketing Review，4(3)，267-277。  new window
7.Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research，14(3)，404-420。  new window
8.Day, George S.(1969)。A two-dimensional concept of brand loyalty。Journal of Advertising Research，9(3)，29-36。  new window
9.Bruner, Gordon C. II、Kumar, Anand(2000)。Web commercials and advertising hierarchy of effects。Journal of Advertising Research，40(1/2)，35-42。  new window
10.Brown, G. H.(19520609)。Brand Loyalty-Fact or Fiction。Advertising Age，23，53-55。  new window
11.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
12.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
13.Owens, D. D.(2000)。The experience economy。Franchising World，32(1)，11-21。  new window
14.Newman, Joseph W.、Werbel, Richard A.(1973)。Multivariate Analysis of Brand Loyalty for Major Household Appliances。Journal of Marketing Research，10(4)，404-409。  new window
15.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media，36(3)，94-102。  new window
16.Kim, W. Chan、Mauborgne, Renee(1999)。Creating New Market Space。Harvard Business Review，77(1)，83-93。  new window
17.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
18.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。  new window
19.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
20.Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。  new window
會議論文
1.Herring, Susan C.、Scheidt, L. A.、Bonus, S.、Wright, E.(2004)。Bridging the Gap: A Genre Analysis of Weblogs。The 37th Hawaii International Conference on System Sciences。Los Alamitos, CA：IEEE Computer Society。401-412。  new window
學位論文
1.吳來靜(2003)。以體驗行銷觀點探討消費者對氣氛之體驗及構成線索(碩士論文)。國立嘉義大學。  延伸查詢new window
2.周家瑜(2003)。網站體驗對使用者信任、情感與行為意圖影響之研究(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
3.劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例(碩士論文)。中原大學。  延伸查詢new window
4.陳信宏(2006)。從Blog使用目的，探索部落格商機(碩士論文)。國立臺灣科技大學。  延伸查詢new window
圖書
1.Rencher, A. C.(2002)。Methods of Multivariate Analysis。Wiley。  new window
2.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
3.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
4.孫秀蕙(1997)。公共關係：理論、策略與研究實例。臺北：正中書局。new window  延伸查詢new window
5.Babbie, Earl R.(2004)。The Practice of Social Research。Belmont, CA：Wadsworth/Thomson Learning。  new window
6.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.楊偉龍、陳瓊華、劉玲君(2007)。部落格行銷達人，台北：碁峰資訊。  延伸查詢new window
2.何珊(20070408)。全球部落格數量突破7千萬。  延伸查詢new window
3.許景泰(20070729)。關鍵數字：驚人的「部落客廣告」力量?!。  延伸查詢new window
4.創市際市場研究顧問公司(20070921)。台灣地區部落格使用調查。  延伸查詢new window
5.蔡燿駿2006(20071202)。部落格情感行銷力發威。  延伸查詢new window
6.Schmitt, B.(1999)。Experiential marketing。  new window
7.Norris, R. T.(1941)。The theory of consumer’s demand，New Haven, CT：Yale University Press。  new window
8.McNickel, D.(2004)。Hands on brands feel them。  new window
9.Stanley, J.(2006)。Create an experience, don't sell commodities。  new window
10.林心慧(2002)。網站信任及網站體驗對網站忠誠度之影響。  延伸查詢new window
11.Mellens, M., Dekimpe, M. G., and Steenkamp, J.(1996)。A review of brand-loyalty measures in marketing。  new window
12.Health, R. P.(1997)。Loyalty for sale: everybody’s doing frequency marketing-but only a few companies are doing it well，Cowles Business Media Inc。  new window
13.Moulson, T. J.(1965)。Danger signals: how to spot erosion in brand loyalty。  new window
14.野村順一(1996)。增補色之祕密，最新色彩學入門，台北：文藝春秋。  延伸查詢new window
15.Gobe, M.(2001)。Emotional branding: the new paradigm for connecting brands to People，Big Apple Tuttle-Mori Agency Inc。  new window
16.Mckenna, R.(1997)。Relationship marketing，Addison-Wesley Publishing Co。  new window
17.張玉琦(2007)。PTT技術老掉牙75萬網友還是最愛它。  延伸查詢new window
 
 
 
 
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