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題名:電視新聞性置入行銷:行銷視野之探討
書刊名:中華傳播學刊
作者:蔡樹培 引用關係
作者(外文):Tsai, Shu-pei
出版日期:2005
卷期:8
頁次:頁3-15
主題關鍵詞:電視新聞性置入行銷置入性行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:0
  • 點閱點閱:95
期刊論文
1.Dube, L.、Le bel, J.(2003)。The categorical structure of pleasure。Cognition and Emotion,17,263-297。  new window
2.Weilbacher, W. M.(2003)。How advertising affects consumers。Journal of Advertising Research,43(2),230-234。  new window
3.Tsai, S. P.(2005)。Integrated Marketing as Management of Holistic Consumer Experience。Business Horizons,48,431-441。  new window
圖書
1.Godin, S.(2005)。All marketers are liars: The power of telling authentic stories in a low-trust world。London:Penguin。  new window
2.Morris, D. J. Jr.(2003)。Marketing strategy: A storytelling approach。Hartford, CT:University of New Haven Press。  new window
3.Pine, B. Joseph II、Gilmore, James H.(1999)。The experience economy。Harvard Business School Press。  new window
4.Simmons, J.(2003)。The invisible grail: In search of the true language of brands。London:texere。  new window
5.Stem, B.(1998)。Representing consumers: Voices, views, and visions。London:Routledge。  new window
6.Vincent, L.(2002)。Legendary brands: Unleashing the power of storytelling to create a winning market strategy。Chicago:Dearborn Trade。  new window
7.Prahalad, C. K.、Ramaswamy, V.(2004)。The Future of Competition: Co-Creating Unique Value with Customers。Boston, Massachusetts:Harvard Business School Press。  new window
8.Schmitt, Bernd H.(2003)。Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers。John Wiley & Sons Inc。  new window
9.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
 
 
 
 
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