| 期刊論文1. | Dube, L.、Le bel, J.(2003)。The categorical structure of pleasure。Cognition and Emotion,17,263-297。 | 2. | Weilbacher, W. M.(2003)。How advertising affects consumers。Journal of Advertising Research,43(2),230-234。 | 3. | Tsai, S. P.(2005)。Integrated Marketing as Management of Holistic Consumer Experience。Business Horizons,48,431-441。 | 圖書1. | Godin, S.(2005)。All marketers are liars: The power of telling authentic stories in a low-trust world。London:Penguin。 | 2. | Morris, D. J. Jr.(2003)。Marketing strategy: A storytelling approach。Hartford, CT:University of New Haven Press。 | 3. | Pine, B. Joseph II、Gilmore, James H.(1999)。The experience economy。Harvard Business School Press。 | 4. | Simmons, J.(2003)。The invisible grail: In search of the true language of brands。London:texere。 | 5. | Stem, B.(1998)。Representing consumers: Voices, views, and visions。London:Routledge。 | 6. | Vincent, L.(2002)。Legendary brands: Unleashing the power of storytelling to create a winning market strategy。Chicago:Dearborn Trade。 | 7. | Prahalad, C. K.、Ramaswamy, V.(2004)。The Future of Competition: Co-Creating Unique Value with Customers。Boston, Massachusetts:Harvard Business School Press。 | 8. | Schmitt, Bernd H.(2003)。Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers。John Wiley & Sons Inc。 | 9. | Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。 | |