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題名：政治置入性新聞對新聞可信度之影響
書刊名：新聞學研究
作者：彭賢恩／張郁敏 引用關係
作者(外文)：Peng, Xian-en／Chang, Yuh-miin
出版日期：2008
卷期：95
頁次：頁55-110
主題關鍵詞：協調理論；置入性行銷；媒體政治偏誤；新聞可信度；閱聽人政黨傾向；歸因理論；Attribution theory；Congruity theory；Media political bias；News credibility；Party identification；Product placement
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(12) 博士論文(4) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:12
  • 共同引用共同引用:76
  • 點閱點閱:123
本研究以線上實驗法，探討政治置入性新聞屬性、媒體政治偏誤、與閱聽人政黨傾向，如何影響新聞可信度之評估。研究結果發現，置入政治新聞確實會比無置入新聞產生較低的新聞可信度。在未考慮閱聽人政黨傾向時，「媒體政治偏誤」與「置入性新聞屬性」有顯著的交互作用，但考慮閱聽人政治立場時，兩變項的交互作用卻變得不顯著。研究整體發現「閱聽人政黨傾向」為三變項中影響最大，而協調理論較歸因理論或平衡理論適合解釋此現象。
This study investigated the influence of the types of political product placement, media political bias, and audiences’ party identification on news credibility through online experiments. The results of the study indicated that political product placements produced significantly lower news credibility. Media political bias interacted with the types of political product placement only when without taking audiences’ party identification was missing. Overall, the results reflected that audiences’ party identification had the greatest impact on the evaluation of news credibility. Congruity Theory outperformed Balance Theory or Attribution Theory on explaining the phenomenon.
Other
1.Cameron, G. T.(2002)。Information Pollution?:Labeling and Format of Advertorials。  new window
期刊論文
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3.Schickler, Eric、Green, Donald, P.、Schickler, E.、Green, D. P.(1997)。The Stability of Party Identification in Western Democracies: Results from Eight Panel Surveys。Comparative Political Studies，30(4)，450-483。  new window
4.Kiousis, Spiro(2001)。Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age。Mass Communication & Society，4(4)，381-403。  new window
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6.Kelley, H. H.、Michela, J. L.(1980)。Attribution theory and research。Annual Review of Psychology，31(1)，457-501。  new window
7.Wood, W.、Eagly, A. H.(1981)。Stages in the Analysis of Persuasive Messages: The Role of Causal Attributions and Message Comprehension。Journal of personality and Social Psychology，40(2)，246-259。  new window
8.Gould, Stephen J.、Gupta, Pola B.、Grabner-Kräuter, Sonja(2000)。Product Placements in Movies: A Cross-cultural Analysis of Austrian, French and American Consumers' Attitudes Toward this Emerging, International Promotional Medium。Journal of Advertising，29(4)，41-58。  new window
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11.羅文輝、劉蕙苓(20061000)。置入性行銷對新聞記者的影響。新聞學研究，89，81-125。new window  延伸查詢new window
12.許安琪(20051200)。置入？植入？製入？智入？--從多元面向觀點檢視置入性行銷。中華傳播學刊，8，161-178。new window  延伸查詢new window
13.Smith, R. E.、Hunt, S. D.(1978)。Attributional Processes and Effects in Promotional Situations。Journal of Consumer Research，5(3)，149-158。  new window
14.Abel, J. D.、Wirth, M. O.(1977)。Newspapers vs. TV credibility for local news。Journalism Quarterly，54，371-375。  new window
15.West, M. D.(1994)。Validating a scale for the measurement of credibility: A covariance structure modeling approach。Journalism Quarterly，71(1)，159-168。  new window
16.Carter, Richard F.、Greenberg, Bradley S.(1965)。Newspaper or Television: Which Do You Believe?。Journalism Quarterly，42(1)，29-34。  new window
17.Osgood, C. E.、Tannenbaum, P. H.(1955)。The principle of congruity in the prediction of attitude change。Psychological Review，62(1)，42-55。  new window
18.Peters, R. G.、Covello, V. T.、McCallum, D. B.(1997)。The Determinants of Trust and Credibility in Environmental Risk Communication: An Empirical Study。Risk Analysis，17(1)，43-54。  new window
19.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising，23(4)，29-46。  new window
20.Russell, Cristel Antonia、Stern, Barbara B.(2006)。Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects。Journal of Advertising，35(1)，7-21。  new window
21.林照真(20051200)。「置入性行銷」：新聞與廣告倫理的雙重崩壞。中華傳播學刊，8，27-40。new window  延伸查詢new window
22.羅文輝(20040700)。選擇可信度：1992及2002年報紙與電視新聞可信度的比較研究。新聞學研究，80，1-50。new window  延伸查詢new window
23.蔡樹培(20051200)。電視新聞性置入行銷：行銷視野之探討。中華傳播學刊，8，3-15。new window  延伸查詢new window
24.Tseng, S.、Fogg, B. J.(1999)。Credibility and computing technology。Communications of the ACM，42(5)，39-44。  new window
25.Karrh, James A.(1998)。Brand placement: A Review。Journal of Current Issues & Research in Advertising，20(2)，31-49。  new window
26.劉蕙苓(20051200)。新聞「置入性行銷」的危機：一個探索媒體「公共利益」的觀點。中華傳播學刊，8，179-207。new window  延伸查詢new window
27.陳炳宏(20051200)。探討廣告商介入電視新聞產製之新聞廣告化現象：兼論置入性行銷與新聞專業自主。中華傳播學刊，8，209-246。new window  延伸查詢new window
28.Greenberg, B. S.、Roloff, M. E.(1974)。Mass Media Credibility: Research Results and Critical Issues。News Research Bulletin，6，1-48。  new window
29.Darby, Michael R.、Karni, Edi(1973)。Free Competition and the Optimal Amount of Fraud。Journal of Law and Economics，16(1)，67-88。  new window
30.Gaziano, Cecilie、McGrath, Kristin(1986)。Measuring the Concept of Credibility。Journalism Quarterly，63(3)，451-462。  new window
31.Meyer, Philip(1988)。Defining and Measuring Credibility of Newspapers: Developing an Index。Journalism Quarterly，65(3)，567-574。  new window
32.Bower, G. H.(1981)。Mood and memory。American Psychologist，36(2)，129-148。  new window
33.Tuchman, Gaye(1972)。Objectivity as Strategic Ritual: An Examination of Newsman's Notions of Objectivity。American Journal of Sociology，77(4)，660-679。  new window
34.Kenney, K.、Simpson, C.、Kenney, K. C.、Simpson(1993)。Was Coverage of the 1988 Presidential Race by Washington's Two Major Dailies Biased?。Journalism Quarterly，70(2)，345-355。  new window
35.Ju-Pak, K.、Kim, B.、Cameron, G. T.、Ju-Park, K.-H.、Kim, B.-H.(1995)。Trends in the Use and Abuse of Advertorials in Magazines。Mass Communication Review，22(3/ 4)，112-128。  new window
36.Crockett, W. H.(1983)。Balance, Agreement, and Positivity in the Cognition of Small Social Structures。Advances in Experimental Social Psychology，15，1-57。  new window
37.O'Keefe, D. J.(1999)。How to Handle Opposing Arguments in Persuasive Message: A Meta-analytic Review of the Effects of One-sided and Two-sided Messages。Communication Yearbook，22，209-249。  new window
38.Addington, D. W.(1971)。The Eeffect of Vocal Variations on Ratings of Source Credibility。Speech Monographs，38，242-247。  new window
39.Stiff, J. B.(1986)。Cognitive Processing of Persuasive Message Cues: A Meta-analytic Effects of Supporting Information on Attitudes。Communication Monographs，53，75-89。  new window
40.Allen, M.、Hale, J.、Mongeau, P.、Berkowitz-Stafford, S.、Stafford, S.、Shanahan, W.、Agee, P.、Dillon, K.、Jackson, R.、Ray, C.(1990)。Testing a Model of Message Sidedness: Three Replications。Communication Monograph，57，275-291。  new window
41.Becker, L.、Whitney, C.、Collins, E.(1980)。Public Understanding of How the News Media Operate。Journalism Quarterly，57，571-578/ 605。  new window
42.Hofstetter, C. R.(1978)。News Bias in the 1972 Campaign: A Cross-media Comparison。Journalism Monograph，58，1-30。  new window
43.林昆練(2005)。新聞局停止置入性行銷。動腦，351，53-54。  延伸查詢new window
44.Zajonc, R. B.(1960)。The Concept of Balance, Congruity and Dissonance。Public Opinion Quarterly，24(2)，280-296。  new window
45.Rodgers, S.、Cameron, G. T.、Brill, A. M.(2005)。Ad Placement in E-newspapers Affects Memory, Attitude。Newspaper Research Journal，26(1)，16-27。  new window
46.Pechmann, C.(1992)。Predicting When Two-sided Ads Will Be More Effective than One-sided Ads: The Role of Correlational and Correspondent Inferences。JMR, Journal of Marketing Research，29(4)，441-453。  new window
47.Starck, K.(1969)。Media Credibility in Finland: A Cross-national Approach。Journalism Quarterly，46(4)，790-795。  new window
48.Lee, Raymond S. H.(1978)。Credibility of Newspaper and TV News。Journalism Quarterly，55(2)，282-287。  new window
49.Boyer, G. H.(1981)。How Editors View Objectivity。Journalism Quarterly，58(1)，24-28。  new window
會議論文
1.蕭肇君(200406)。置入性行銷對新聞專業的影響：市場新聞學下的專業性考察。2004中華傳播學會研討會。澳門。  延伸查詢new window
2.Yang, H.、Oliver, M. B.(2003)。The Effects of Web Advertising on Perceptions of On-line News。0。  new window
3.Jackson, S.、Allen, M.(1987)。Meta-analysis of the Effectiveness of One-sided and Two-sided Argumentation。0。  new window
4.Fogg, B.、Tseng, H.(1999)。The Elements of Computer Credibility。0。  new window
5.吳炳蒼、王毓莉、徐振興(2005)。菸害防制訊息之置入效果研。0。  延伸查詢new window
6.張錦華(2005)。從Williams Armstrong置入性行銷爭議案論美國媒體如何批判置入性行銷。0。  延伸查詢new window
研究報告
1.羅文輝、陳世敏(1993)。新聞媒介可信度之研究 (計畫編號：NSC81-0301-H-004-501)。臺北市：國立政治大學新聞學研究所。  延伸查詢new window
學位論文
1.廖淑君(2005)。政府置入性行銷法律議題之研究(碩士論文)。世新大學。  延伸查詢new window
2.李雅萍(2006)。新聞報導中置入性政策行銷之研究：以中部電視新聞工作者之觀點為例(碩士論文)。東海大學。  延伸查詢new window
3.Steortz, E. M.(1987)。The Cost Efficiency and Communication Effects Associated with Brand Name Exposure within Motion Picture，0。  new window
4.宇若霏(2004)。政府宣導置入電視新聞節目之表現方式分析(碩士論文)。中國文化大學。  延伸查詢new window
5.王慧馨(2005)。二００四年報紙報導總統選舉新聞的政治偏差(碩士論文)。國立政治大學。  延伸查詢new window
6.葉恆芬(2000)。網路媒體可信度及其影響因素初探研究--以台灣地區網路使用者為例(碩士論文)。國立中正大學。  延伸查詢new window
7.王姝琇(2004)。新聞專業與商業利益的衝突與妥協：以《自由時報》消費版新聞為例，0。  延伸查詢new window
8.李俊憲(2005)。臺灣報紙報導選舉新聞偏差現象研究－以2000與2004年總統大選為例，0。  延伸查詢new window
9.蔡卓芳(2003)。臺灣新聞網站市場範圍與市場競爭初探－以〈聯合新聞網〉、〈中時電子報〉、〈東森新聞報〉三大新聞網站為例分析，0。  延伸查詢new window
10.林素琴(1994)。階段、文化價值與政黨傾向：以臺北市「中產階級」的研究為例，0。  延伸查詢new window
11.Ferguson, K. A.(2003)。Alignment Advertising: Not-for-profit versus for - Profit Sponsors，0。  new window
12.Truzzi, M.(1970)。Explorations in Cognitive Balance Theories: Experimental Assessments in Conflicting Theoretical Predictions in the Cognitive Consistency Theories of F. Heider, T.M. Newcomb, and C.E. Osgood and P.H. Tannenbaum，Ithaca, NY。  new window
圖書
1.Bettinghaus, E. P.、Cody, M. J.(1994)。Persuasive communication。London, UK/ New York, NY：The Guildford Press。  new window
2.Taylor, S. E.、Peplau, L. A.、Sears, D. O.(2003)。Social Psychology。Upper Saddle River, NJ：Prentice-Hall。  new window
3.Wimmer, R. D.、Dominick, J. R.(1997)。Mass Media Research: An Introduction。Belmont, CA：Wadsworth Publishing Company。  new window
4.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。  new window
5.Severin, Werner J.、Tankard, James W. Jr.(2001)。Communication Theories: Origins, Methods, and Uses in the Mass Media。Addison Wesley Longman。  new window
6.Comrey, A. L.、Lee, Howard B.(1992)。A First Course in Factor Analysis。Hillsdale, New Jersey：Lawrence Erlbaum Associates。  new window
7.Zillmann, Dolf、Bryant, Jennings(1985)。Selective Exposure to Communication。Lawrence Erlbaum Associates, Inc。  new window
8.O'Keefe, Daniel J.(1990)。Persuasion: Theory and research。Sage Publications。  new window
9.Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill Irwin Publisher。  new window
10.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
11.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
12.Kelley, H. H.(1972)。Attribution in Social Interaction。Attribution: Perceiving the Causes of Behavior。Morristown, NJ：General Learning Press。  new window
13.Petty, R. E.、Cacioppo, J. T.(1996)。Attitude and Persuasion: Classic and Contemporary Approaches。Attitude and Persuasion: Classic and Contemporary Approaches。Boulder, CO。  new window
14.O'Keefe, D. J.(2002)。Persuasion: Ttheory & Research。Persuasion: Ttheory & Research。London, UK/ Thousand Oaks, CA。  new window
15.Lucas, S.(1989)。The Art of Public Speaking。New York, NY：Random House。  new window
16.(2000)。The Web Experiment Method: Advantages, Disadvantages, and Solutions。The Web Experiment Method: Advantages, Disadvantages, and Solutions。San Diego, CA。  new window
17.Hewstone, M.(1990)。Causal Attribution: From Cognitive Processes to Collective Beliefs。Causal Attribution: From Cognitive Processes to Collective Beliefs。Cambridge, MA/ Oxford, UK。  new window
18.Hovland, C. I.、Lumsdaine, A. A.、Sheffield, F. D.(1949)。Experiment on Mass Communication。Experiment on Mass Communication。Princeton, NJ。  new window
其他
1.蕃薯藤(2006)。2005台灣網路使用調查，http://survey.yam.com/survey2005/chart/index.php。  延伸查詢new window
2.Newhagen, J.(1997)。Interactivity and Credibility as Factors in the Assessment of Political Call-in Programs，0。  new window
3.Neer, K.(2004)。How Product Placement Works，0。  new window
4.政治大學選舉研究中心(2006)。臺灣民眾政黨偏好趨勢分佈，0。  延伸查詢new window
5.臺灣網路資訊中心(2007)。臺灣寬頻網路使用調查，0。  延伸查詢new window
圖書論文
1.Cotton, John L.(1985)。Cognitive Dissonance in Selective Exposure。Selective Exposure to Communication。Lawrence Erlbaum。  new window
2.Miller, W. E.(1976)。The Cross-National Use of Party Identification As A Stimulus to Political Inquiry。Party Identification and Beyond: Representations of Voting and Party Competition。New York：John Wiley and Sons。  new window
 
 
 
 
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