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題名：置入性行銷對新聞記者的影響
書刊名：新聞學研究
作者：羅文輝／劉蕙苓 引用關係
作者(外文)：Lo, Ven-hwei／Liu, Huei-ling
出版日期：2006
卷期：89
頁次：頁81-125
主題關鍵詞：工作自主權；工作滿意度；自我正當化；置入性行銷；新聞人員；新聞倫理；Job autonomy；Job satisfaction；Self-justification；Product placement；Journalists；Journalistic ethics
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(14) 博士論文(5) 專書(2) 專書論文(2)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:75
  • 點閱點閱:60
置入性行銷可能以各種形式出現在新聞中。由於它要求新聞記者配合媒體的廣告業務或專案進行採訪報導，不僅對新聞記者的報導自由構成影響，也影響新聞記者的工作自主權，因此本研究的主要目的即在探討「置入性行銷」對新聞記者的影響。本研究採用問卷調查法，共訪問報紙、電視及廣播記者771人。研究結果發現，配合置入性行銷專案進行採訪報導的頻率是預測新聞記者工作自主權、工作滿意度、未來工作計畫與倫理態度的最有力變項，顯示置入性行銷對新聞記者的工作自主權、工作滿意度、未來工作計畫及倫理態度均構成嚴重影響。配合置入性行銷專案進行採訪報導頻率較高的記者不僅認為自己的工作自主權與工作滿意度較低，未來留在目前工作單位繼續服務的意願也較低，並較傾向認為配合置入性行銷專案進行採訪報導是可接受的行為。
This study examines the use of product placement in journalism and its impact on reporters’ perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes. Using a random sample technique, a total of 771 working reporters were interviewed in 2004. The results of the study showed that a substantial majority of reporters surveyed had worked for product placement projects. The results also revealed that the frequency of participating in the product placement projects was the best predictor of the respondents’ perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes
期刊論文
1.Blau, G.(1993)。Further exploring the relationship between job search and voluntary individual turnover。Personnel Psychology，46，213-330。  new window
2.Gould, Stephen J.、Gupta, Pola B.、Grabner-Kräuter, Sonja(2000)。Product Placements in Movies: A Cross-cultural Analysis of Austrian, French and American Consumers' Attitudes Toward this Emerging, International Promotional Medium。Journal of Advertising，29(4)，41-58。  new window
3.Russell, Cristel Antonia(2002)。Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude。Journal of Consumer Research，29(3)，306-318。  new window
4.Cameron, G. T.(1994)。Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement。Journal of Public Relations Research，6(3)，185-207。  new window
5.Cameron, G. T.、Curtin, P. A.(1995)。Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising。Journalism and Mass Communication Quarterly，72(1)，178-189。  new window
6.Kim, B. H.、Pasadeos, Y.、Barban, A.(2001)。On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats。Mass Communication and Society，4(3)，265-281。  new window
7.林淳華(19960100)。新聞記者工作自主權和決策參與權之研究。新聞學研究，52，49-68。new window  延伸查詢new window
8.林照真(20051200)。「置入性行銷」：新聞與廣告倫理的雙重崩壞。中華傳播學刊，8，27-40。new window  延伸查詢new window
9.蔡樹培(20051200)。電視新聞性置入行銷：行銷視野之探討。中華傳播學刊，8，3-15。new window  延伸查詢new window
10.Meyer, John P.、Tett, Robert P.(1993)。Job Satisfaction, Organizational Commitment, Turnover Intention, and Turnover: Path Analyses Based on Meta-analytic Findings。Personnel Psychology，46(2)，259-293。  new window
11.Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising，20(1)，47-59。  new window
12.Karrh, James A.(1998)。Brand placement: A Review。Journal of Current Issues & Research in Advertising，20(2)，31-49。  new window
13.Nebenzahl, I. D.、Secunda, E.(1993)。Consumers' Attitudes toward Product Placement in Movies。International Journal of Advertising，12(1)，1-11。  new window
14.羅燦煐(19980700)。性暴力的文化再現：港臺強暴電影的文本分析。新聞學研究，57，159-190。new window  延伸查詢new window
15.劉昌德、羅世宏(20051200)。電視置入性行銷之規範：政治經濟學觀點的初步考察。中華傳播學刊，8，41-61。new window  延伸查詢new window
16.陳炳宏(20051200)。探討廣告商介入電視新聞產製之新聞廣告化現象：兼論置入性行銷與新聞專業自主。中華傳播學刊，8，209-246。new window  延伸查詢new window
17.Crampton, S. M.、Wagner, J. A. III(1994)。Percept-percept inflation in microorganizational research: An investigation of prevalence and effect。Journal of Applied Psychology，79(1)，67-76。  new window
18.McQuarrie, F.(1999)。Professional Mystique and Journalists' Dissatisfaction。Newspaper Research Journal，20(2)，20-28。  new window
19.黃祝萍、趙婉成(1978)。記者對工作滿意程度之探討。報學，5(10)，66-70。  延伸查詢new window
20.DeFleur, M. H.(1992)。Foundations of Job Satisfaction in the Media Industries。Journalism Educator，47(1)，3-15。  new window
21.Aronson, E.、Mettee, D.(1968)。Dishonest Behavior as A Function of Differential Levels of Induced Self-esteem。Journal of Personality and Social Psychology，9，121-127。  new window
22.Chan, J. M.、Pan, Z.、Lee, F. L. F.(2004)。Professional Aspirations and Job Satisfaction: Chinese Journalists at a Time of Change in the Media。Journalism and Mass Communication Quarterly，81(2)，254-273。  new window
23.Cooper, J.、Fazio, R. H.(1984)。A New Look at Dissonance Theory。Advances in Experimental Social Psychology，17，229-266。  new window
24.Elliott, S. J.(1984)。Advertorials: Straddling a Fine Line in Print。Advertising Age。  new window
25.Elliott, D.、Culver, C.(1992)。Defining and Analyzing Journalistic Deception。Journal of Mass Media Ethics，7(2)，69-84。  new window
26.Glass, D.(1964)。Changing in Liking as A Means of Reducing Cognitive Discrepancies between Self-esteem and Aggression。Journal of Personality，32，531-549。  new window
27.Gupta, P. B.、Gould, S. J.(1997)。Consumers' Perceptions of the Ethics and Acceptability of Product Placement in Movies: Product Category and Individual Differences。Journal of Current Issues and Research in Advertising，9(1)，37-50。  new window
28.Judge, T. A.(1993)。Does Affective Dispositional Perspective Moderate the Relationship between Job Satisfaction and Voluntary Turnover?。Journal of Applied Psychology，78，395-401。  new window
29.Lee, S. T.(2005)。Predicting Tolerance of Journalistic Deception。Journal of Mass Media Ethics，20(1)，22-42。  new window
30.Sandler, D. M.、Secunda, E.(1993)。Point of View: Blurred Boundaries - Where Does Editorial End and Advertising Begin?。Journal of Advertising Research，33(3)，73-80。  new window
31.Stein, M. L.(1990)。Advertorials: Editors Discuss How to Make Them Work。Editor & Publisher，17，22-22。  new window
會議論文
1.蕭肇君(200406)。置入性行銷對新聞專業的影響：市場新聞學下的專業性考察。2004中華傳播學會研討會。澳門。  延伸查詢new window
2.王毓莉(2005)。初探運用「置入性行銷」從事菸害防制工作之研究。0。new window  延伸查詢new window
3.Mizerski, Richard、Vollmers, Stacy(1994)。A Review and Investigation into the Effectiveness of Product Placement in Films。Athens, GA。97-102。  new window
4.林照真、胡婉玲、黃肇松、劉蕙苓(2005)。置入性行銷中，新聞與廣告的楚河漢界。0。  延伸查詢new window
5.Hallmark, J. R.、Mangum, A.、Worthington, D.(1993)。Program Length Commercials: The Persuasive Effect of Info-mercials。0。  new window
6.Karrh, J. A.(1994)。Effects of Brand Placements in Motion Pictures。Athens, GA。182-188。  new window
研究報告
1.郭貞(1994)。臺灣地區廣告從業人員離職因素分析。0。new window  延伸查詢new window
學位論文
1.吳麗秋(1987)。報紙女性記者工作滿足與工作表現之研究(碩士論文)。中國文化大學。  延伸查詢new window
2.華英惠(1992)。臺灣地區新聞從業員工作滿意程度研究(碩士論文)。國立政治大學。  延伸查詢new window
3.洪雪珍(2003)。臺灣報紙廣告新聞化現象的研究，0。  延伸查詢new window
4.盧聖芬(2005)。電視記者工作滿足程度與離職意願及行為的關聯性分析，0。  延伸查詢new window
圖書
1.Muchinsky, P. M.(1990)。Psychology Applied To work。Pacific Grove。CA：Brooks/ Cole Publishing。  new window
2.Spector, P. E.(1997)。Job Satisfaction: Application, Assessment, Cause and Consequences。Thousand Oaks, CA：Sage Publication, Inc.。  new window
3.Scully, D.(1990)。Understanding Sexual Violence: A study of convicted rapists。Unwin Hyman。  new window
4.Wicklund, R. A., and J. W. Brehm.(1976)。Perspectives on Cognitive Dissonance。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
5.Segrave, K.(2004)。Product Placement in Hollywood Films: A History。Jefferson, NC：McFarland & Company。  new window
6.Donnerstein, E.、Linz, D.、Penrod, S.(1987)。The Question of Pornography: Research Findings and Policy Implications。The Question of Pornography: Research Findings and Policy Implications。New York：Free Press。  new window
7.Johnstone, J. W. C.、Slawski, Edward. J.、Bowman, W. W.(1976)。The news people: A sociological portrait of American journalists and work。Urbana, IL：Urbana University of Illinois Press。  new window
8.Weaver, D. H.、Wu, W.(1998)。The global journalist: News people around the world。Cresskill, NJ：Hampton Press。  new window
9.Schudson, Michael(1984)。Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society。New York：Basic Books。  new window
10.Chan, J. M.、Lee, P. S. N.、Lee, C. C.(1996)。Hong Kong journalists in transition。Hong Kong：Hong Kong Institute of Asia-Pacific Studies, The Chinese University of Hong Kong。  new window
11.Hom, P. W.、Griffeth, R. W.(1995)。Employee Turnover。Cincinnati, OH：International Thomson Publishers：South-Western College Publishing。  new window
12.Weaver, David H.、Wilhoit, G. Cleavland(1986)。The American journalist: A portrait of U.S. news people and their work。Indiana University Press。  new window
13.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
14.祝建華、Wu, Wei、Chen, Chongshan(1998)。The Chinese Journalist。The Global Journalist: News People Around the World。Cresskill, NJ。  new window
15.Baron, R. A.(1986)。Behavior in Organizations。Behavior in Organizations。Boston, MA。  new window
16.Hulteng, John L.(1992)。信差的動機。信差的動機。臺北。  延伸查詢new window
17.Zillmann, D.(1998)。Connections between Sexuality and Aggression。Connections between Sexuality and Aggression。Mahwah, NJ。  new window
18.Galician, M.(2004)。Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics。Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics。New York, NY。  new window
19.Babin, Laurie A.、Brennan, Ian、Brennan, I.、Babin, L. A.(2004)。Brand Placement Recognition: The Influence of Presentation Mode and Brand Familiarity。Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics。New York, NY。  new window
20.Aronson, E.(1999)。Reading about the Social Animal。Reading about the Social Animal。New York。  new window
21.Griffeth, R.、Hom, P.(2004)。Innovative Theory and Empirical Research on Employee Turnover。Innovative Theory and Empirical Research on Employee Turnover。Greenwich, CT。  new window
22.Herman, R. E.(1991)。Keeping Good People: Strategies for Solving the Dilemma of the Decade。Keeping Good People: Strategies for Solving the Dilemma of the Decade。New York。  new window
23.Simon, R.(1986)。Public Relations Management: A Casebook。Public Relations Management: A Casebook。Columbus, OH。  new window
24.Wenner, L. A.(2004)。On the Ethics of Product Placement in Media Entertainment。Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics。New York。  new window
25.West, M. S.(2004)。Investigating Turnover in the International Context: A Turnover Model for the Mexican Culture。Innovative Theory and Empirical Research on Employee Turnover。Greenwich, CT。  new window
其他
1.Lo, V. H.，Wei, R.。Perceptual Differences in Assessing the Harm of Patronizing Adult Entertainment Clubs，0。  new window
2.Neer, K.(2004)。How Product Placement Works，0。  new window
圖書論文
1.Lo, V. H.(1998)。The new Taiwan journalist: A sociological profile。The global journalist: News people around the world。Cresskill, NJ：Hampton。  new window
2.Aronson, E.(1968)。Dissonance theory: progress and problems。Theories of cognitive consistency: A source book。Chicago, IL：Rand-McNally。  new window
3.Locke, E. A.(1976)。The Nature and Causes of Job Satisfaction。Handbook of industrial and organizational psychology。Chicago, IL：Rand McNally Press。  new window
 
 
 
 
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