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題名:消費者人格特質對畸零價效果干擾影響之研究
書刊名:朝陽商管評論
作者:龔昶元嚴宗銘 引用關係張純莉賴薏如
作者(外文):Kung, Chaang-yungYan, Tzung-mingChang, Chewen-liLai, Yi-ju
出版日期:2006
卷期:5:特刊
頁次:頁45-62
主題關鍵詞:金錢促銷畸零訂價認知需求模糊容忍度價格認知Monetary promotionsOdd-ending priceNeed for cognitionTolerance of ambiguityPerception of prices
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:14
  • 點閱點閱:41
期刊論文
1.Cohen, A. R.、Stotland, E.、Wolfe, D. M.(1955)。An experimental Investigation of Need For Cognition。Journal of Abnormal and Social Psychology,51,291-294。  new window
2.Coulter, K. S.(2001)。Odd-ending Price Underestimation: An Experimental Examination of Left-to-right Processing Effects。The Journal of Product and Brand Management,10(5),276-292。  new window
3.Folkes, V. S.、Wheat, R.(1995)。Consumers’ Price Perceptions of Promoted Products。Journal of Retailing,71(3),317-328。  new window
4.Ghosh, D.、Ray, M. R.(1997)。Risk, Ambiguity, and Decision Choice: Some Additional Evidence。Decision Sciences,28(1),81-104。  new window
5.Ho, T. H.、Tang, C. S.、Bell, D. R.(1998)。Rational Shopping Behavior and The Option Value of Variable Pricing。Management Science,44(12),145-169。  new window
6.Lambert, V. Z.(1975)。Perceived Prices as Related to Odd and Even Price Ending。Journal of Retailing,51(3),13-22。  new window
7.Schindler, R. M.(1984)。Consumer recognition of increased in odd and even prices。Advances in Consumer Research,11,459-462。  new window
8.Schindler, R. M.、Kibarian, T. M.(1996)。Increased Consumer Sale Response Through of 99-ending Price。Journal of Retailing,72(2),187-199。  new window
9.Schindler, R. M.、Kirby, P. N.(1997)。Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects。Journal of Consumer Research,24(2),192-201。  new window
10.Sherman, R.(1974)。The Psychological Difference between Ambiguity and Risk。The Quarterly Journal of Economics,88(1),166-169。  new window
11.Teoh, H. Y.、Foo, S. L.(1997)。Moderating Effects of Tolerance for Ambiguity and Risk-Taking Propensity on the Role conflict-Perceived Performance Relationship: Evidence From Singaporean Entrepreneurs。Journal of business Venturing,12(1),67-81。  new window
12.Thomas, M.、Morwitz, V.(2005)。Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition。Journal of Consumer Research,32,54-64。  new window
13.Twedt, D. W.(1965)。Does the 9 fixation in retail pricing really promote sales?。Journal of Marketing,29(4),54-55。  new window
14.Campbell, L.、Diamond, W. D.(1990)。Framing and sales promotion: The characteristics of a Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
15.Cacioppo, J. T.、Petty, R. E.、Kao, C. F.(1984)。The Efficient Assessment of Need for Cognition。Journal of personality assessment,48(3),306-307。  new window
16.Stiving, Mark、Winer, Russell S.(1997)。An Empirical Analysis of Price Endings with Scanner Data。Journal of Consumer Research,24(1),57-67。  new window
17.Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。  new window
18.Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
19.Budner, S.(1962)。Intolerance of ambiguity as a personality variable。Journal of Personality,30(1),29-50。  new window
20.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。  new window
21.高泉豐(19940600)。認知需求的概念與測量。中華心理學刊,36(1),1-20。new window  延伸查詢new window
22.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
研究報告
1.Dickson, P.、Sawyer, A.(1986)。Point of Purchase Behavior and Price Perception of Supermarket Shoppers。Cambridge, MA:Marketing Science Institute。  new window
圖書論文
1.Jacoby, Jacob、Olson, Jerry C.(1977)。Consumer response to price: an attitudinal information processing perspective。Moving Ahead in Attitude Research。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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