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題名:價格建構效果之研究--以認知需求為干擾變數
書刊名:東吳經濟商學學報
作者:曾忠蕙 引用關係王又鵬
作者(外文):Tseng, Chung-huiWang, Yu-peng
出版日期:2006
卷期:52
頁次:頁117-149
主題關鍵詞:價格建構方式廣告參考物知覺價值購買意願認知需求Framing of priceComparisons on adsPerceived valuePurchase intentionNeed for cognition
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:14
  • 點閱點閱:34
期刊論文
1.Frankenberger, Kristina D.、Liu Ruiming(1994)。Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claim?。Psychology & Marketing,11(3),235-251。  new window
2.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual Inferences on Perceptions of Merchant Supplied Reference Price。Journal of Consumer Research,16(1),55-66。  new window
3.Lichtenstein, Donald R.、Burton, Scot、Bradley, S. O'Hara(1989)。Marketplace Attribution and Consumer Evaluation of Discount Claims。Psychology & Marketing,6(3),163-180。  new window
4.Gourville, John T.(1998)。Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation。Journal of Consumer Research,24(3),395-408。  new window
5.Cacioppo, J. T.、Petty, R. E.、Morris, Katherine J.(1983)。Effects of need for cognition on message evaluation, recall, and persuasion。Journal of Personality and Social Psychology,45(4),805-818。  new window
6.Blair, Edward A.、Landon, E. Laird(1981)。The Effect of Reference Prices in Retail Advertisements。Journal of Marketing,45,61-69。  new window
7.MacKinnon, D. P.、Lockwood, C. M.、Hoffman, J. M.、West, S. G.、Sheets, V.(2002)。A Comparison of Methods to Test Mediation and Other Intervening Variables Effects。Psychological Methods,7(1),83-104。  new window
8.Haugtvedt, C. P.、Petty, R. E.(1992)。Personality and persuasion: Needfor cognition moderates the persistence and resistance of attitude changes。Journal of Personality and Social Psychology,63,308-319。  new window
9.Cohen, A. R.、Stotland, E.、Wolfe, D. M.(1955)。An Experimental Investigation of Need for Cognition。Journal of Abnormal and Social Psychology,51,291-294。  new window
10.Cacioppo, John T.、Petty, Richard E.、Kao, Chuan-Feng、Rodriguez, Regina(1986)。Central and Peripheral Routes to Persuasion: An Individual Difference Perspective。Journal of Personality and Social Psychology,51(5),1032-1043。  new window
11.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research,25(3),251-262。  new window
12.Haugtvedt, Curtis P.、Petty, Richard E.、Cacioppo, John T.(1992)。Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior。Journal of Consumer Psychology,1(3),239-260。  new window
13.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
14.Pechmann, Cornelia、Stewart, David, W.(2001)。The Effects of Comparative Advertising on Attention Memory, and Purchase Intentions。Journal of Consumer Research,17(2),180-191。  new window
15.Wilkie, William L.、Farris, Paul W.(1975)。Comparison Advertising: Problems and Potential。Journal of Marketing,39(4),7-15。  new window
16.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。  new window
17.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica,47(2),263-291。  new window
18.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
19.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
20.Bettman, James R.、Sujan, M.(1987)。Effects of Framing on Evaluations of Comparative and Non-comparative Alternatives by Expert and Novice Consumers。Journal of Consumer Research,14,141-154。  new window
21.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research,16(1),67-75。  new window
22.Johnson, M. D.(1984)。Consumer choice strategies for comparing noncomparable alternatives。Journal of Consumer Research,11(3),741-753。  new window
23.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research,13(4),411-454。  new window
24.Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。  new window
25.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
26.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
27.Cacioppo, John T.、Petty, Richard E.、Feinstein, Jeffrey A.、Jarvis, W. Blair G.(1996)。Dispositional Differences in Cognitive Motivation: The Life and Times of Individuals Varying in Need for Cognition。Psychological Bulletin,119(2),197-253。  new window
28.MacKinnon, D. P.、Krull, J. L.、Lockwood, C. M.(2000)。Equivalence of the Mediation, Confounding and Suppression Effect。Prevention Science,1(4),173-181。  new window
29.高泉豐(19940600)。認知需求的概念與測量。中華心理學刊,36(1),1-20。new window  延伸查詢new window
30.Heath, Chip、Soll, Jack B.(1996)。Mental budgeting and consumer decisions。Journal of Consumer Research,23(1),40-52。  new window
31.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。  new window
32.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
33.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
34.Berkowitz, Eric N. and John R. Walton(1980)。“Contextual Inference on Consumer Price Response: An Experimental Analysis,”。Journal of Consumer Research,7,349-358。  new window
35.Cox, Anthony D. and Dena Cox(1990)。“Competing on Price: The Role of Retail Price Advertisements in Shaping Store-Price Image,”。Journal of Retailing,66,no.4,428-445。  new window
36.Gourville, John T.(1999)。The Effect of Implicit Versus Explicit Comparisons On Temporal Pricing Claims。Marketing Letters,10(2),113-124。  new window
37.Leone, C. and C. H. Dalton(1988)。“Some Effects of the Need for Cognition on Course Grades,”。Perceptual and Motor Skills,67,175-178。  new window
38.Lichtenstein, Donald R. and Willian O. Bearden(1988)。“An Investigation of Consumer Evaluations of Reference Price Discount Claims,”。Journal of Business Research,17,189-200。  new window
39.Lichtenstein, Donald R.、Burton, S.、Eric J. Karson(1991)。The Effect of Semantic Cues on Consumer Perceptions of Reference Price。Journal of Consumer Research,18,380-391。  new window
40.Muehling, Darrel D.、Stoltman, Jeffrey J.、Grossbart, Sanford(1990)。The Impact of Comparative Advertising on Levels of Message Involvement。Journal of Advertising,19,41-50。  new window
41.Noble, Charles H., Rajiv K. Sinha and Ajith Kumar(2002)。“Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications,”。Journal of Marketing,66,25-39。  new window
42.Wang, Yu-Peng and Chung-Hui Tseng(2001)。“The Influence of Framing of Price, Amount of Money and Comparisons on Ads on Consumer’s Perceived Value and Purchase Intention,”。Proceedings of Hawaii Conference on Business,W-6-W-20。  new window
會議論文
1.Bailey, J. R.、Strube, M. J.(1991)。Effects of Need for Cognition on Patterns of Information Acquisition。Society for Consumer Psychology at the 1991 Annual Convention of the American Psychological Association。Madison, WI:Omnipress。41-45。  new window
學位論文
1.陳志劍(1994)。推薦式廣告與比較性廣告效果之研究(碩士論文)。淡江大學。  延伸查詢new window
2.吳明純(2003)。忠誠度方案門檻與貨幣成本對消費者誘因選擇之影響(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Helson, Harry(1964)。Adaptation-Level Theory: An Experimental and Systematic Approach to Behavior。New York:Harper and Row。  new window
2.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
3.黃俊英(1996)。行銷研究。華泰書局。  延伸查詢new window
4.Payne, John W.、Bettman, James R.、Johnson, Eric J.(1993)。The adaptive decision maker。Cambridge University Press。  new window
5.Sherif, M.、Hovland, C. I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Oxford。  new window
6.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
7.Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。  new window
8.Joreskog, K. G.、Sorbom, D.(1993)。LISREL 8: User's Reference Guide。Chicago:Scientific Software。  new window
9.Barnes, James G.(1975)。“Factor Inferencing Consumer Reaction to Retail Newspaper Sale Advertising,”。Proceedings of American Marketing Association。  new window
10.Gourville, John T.(1995)。Pennies A Day: Increasing Consumer Compliance Through Temporal Re-Framing。Chicago, Illinois:UMI Press。  new window
 
 
 
 
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