Industries in Taiwan are promoting their Own Brand Manufacturing (OBM) to deal with the increased market competition brought on by globalization. How to create a brand successfully and to establish brand value quickly has thus become an important focus of enterprises. This study investigated a total of 127 international brands and logos with high brand value to outline successful brand identity design through sample induction and analysis as a foundation for subsequent studies. The findings generated in this study indicated that: (1) Word marks (51.9%) are the commonest identity design for internationally successful brands, while pictorial marks (8.66%) and abstract patterns (7.87%) are used less; (2) 53.54% of sampled brand names are with proper nouns but this trend is decreasing because of the increasing favor of free creation and free association; (3) single color is the commonest color scheme (61.42%) in brand identity, though color use has become more flexible as media technology modernized; however, 4 colors or less are still the norm; and (4) high brand value designs of brand identity are stylistically and chromatically simple and clean, so the naming of brands is extremely important, and new brands in Taiwan would do well to follow this trend.