Under the pressure of the education option and the birthrate reduction and campus-ecosystem the resea rcher transfer the enter prise customer relationship marketing into the school. In order to easily focus on the topic，the parents are chosen to be the school customer. It is the course that how the school attracting, maintaining and creating the relationship with the customer and promoting the degree of satisfaction and the loyalty to create competitive advantage between schools. This research employs the analyzing of the past practice and literature，open-ended questionnaire survey and the self-examination of work in order to interpret the difference between the Business and the school relationship marketing. Further, after generalizing the survey result from the junior high school that the author works, we get the following results that can be reference resources and application for educators. Here are the results and findings of the study： 1 The value and expectation of the school customer have the commons and variations. 2 The school customer relationship marketing should manage both inner and outer parts. 3 The phenomenon of the two-humped school grades has to use micro-segment service. 4 The 80 percent of the popularity of the proportion of students entering schools of a higher grade comes from the 20 percent of the best student. 5 The most effective marketing tactic is the oral disseminative marketing. 6 The target customer of the junior high school marketing is the parent. 7 The trust of the school brand is due to the excellent education and life management. 8 The satisfaction with the school will change because of the target customer demand.