期刊論文| 1. | Lin, Bou-Wen、Lee, Yikuan、Hung, Shih-Chang(2006)。R&D intensity and commercialization orientation effects on financial performance。Journal of Business Research，59(6)，679-685。   |
| 2. | Sher, P. J.、Yang, P. Y.(2005)。The Effects of Innovative Capabilities and R&D Clustering on Firm Performance: The Evidence of Taiwan's Semiconductor Industry。Technovation，25(1)，33-43。 |
| 3. | 任立中、林婷鈴、陳靜怡、李吉仁(20060300)。高科技產業產品價值創造與行銷價值專屬化之最適資源配置。中山管理評論，14(1)，11-42。 延伸查詢 |
| 4. | Cheng, Shijun(2004)。R&D Expenditures and CEO Compensation。The Accounting Review，79(2)，305-328。 |
| 5. | Singh, M.、Faircloth, S.、Nejadmalayeri, A.(2005)。Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital。Journal of the Academy of Marketing Science，33(4)，432-444。 |
| 6. | Ettlie, J. E.(1998)。R&D and Global Manufacturing Performance。Management Science，44(1)，1-11。 |
| 7. | Lev, B.、Sougiannis, T.(1996)。The capitalization, and amortization, and value-relevance of R&D。Journal of Accounting and Economics，21(1)，107-138。 |
| 8. | Miller, D. J.(2006)。Technological Diversity, Related Diversification, and Firm Performance。Strategic Management Journal，27(7)，601-619。 |
| 9. | Megna, Pamela、Klock, Mark(1993)。The impact of intangible capital on Tobin's q in the semiconductor industry。American Economic Review，83(2)，265-269。 |
| 10. | Kim, J.、Marschke, G.(2004)。Accounting for the Recent Surge in U.S. Patenting: Changes in R&D Expenditures, Patent Yields, and the High Tech Sector。Economics of Innovation and New Technology，13(6)，543-558。 |
| 11. | Mairesse, J.、Mohnen, P.(2004)。The Importance of R&D for Innovation: A Reassessment Using French Survey Data。Journal of Technology Transfer，30，183-197。 |
| 12. | Gatignon, H.、Weitz, A. B.、Bansal, P.(1990)。Brand introduction strategies and competitive environments。Journal of Marketing Research，27(4)，390-401。 |
| 13. | Griliches, Zvi(1981)。Market Value, R&D, and Patents。Economics Letters，7(2)，183-187。 |
| 14. | O'Brien, Jonathan P.(2003)。The capital structure implications of pursuing a strategy of innovation。Strategic Management Journal，24(5)，415-431。 |
| 15. | Doyle, Peter(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing，7(2)，5-20。 |
| 16. | 洪廣朋、李文瑞、翁宗志(20021000)。廠商間長期合作關係模式之研究--臺灣資訊電子代工廠商之實證。管理學報，19(5)，781-810。 延伸查詢 |
| 17. | Shy, Oz、Stenbacka, R.(2003)。Strategic Outsourcing。Journal of Economic Behavior and Organization，50(2)，203-224。 |
| 18. | Sougiannis, Theodore(1994)。The Accounting Based Valuation of Corporate R&D。The Accounting Review，69(1)，44-68。 |
| 19. | 陳振祥、李吉仁(19970900)。ODM的成因與策略運作--水平式產業下的策略聯盟型態。中山管理評論，5(3)，553-572。 延伸查詢 |
| 20. | Weerawardena, J.、O'cass, A.、Julian, C.(2006)。Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance。Journal of Business Research，59(1)，37-45。 |
| 21. | Seggie, S. H.、Kim, D.、Cavusgil, S. T.(2006)。Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?。Journal of Business Research，59(8)，887-895。 |
| 22. | Lin, B. W.、Chen, J. S.(2005)。Corporate Technology Portfolios and R&D Performance Measures: A Study of Technology Intensive Firms。R&D Management，35(2)，157-170。 |
| 23. | Chung, Kee H.、Pruitt, Stephen W.(1994)。A Simple Approximation of Tobin's Q。Financial Management，23(3)，70-74。 |
| 24. | Almon, Shirley(1965)。The Distributed Lag between Capital Appropriations and Expenditures。Econometrica: Journal of the Econometric Society，33(1)，178-196。 |
| 25. | Tsai, Kuen-Hung、Wang, Jiann-Chyuan(2004)。The R&D performance in Taiwan's electronics industry: a longitudinal examination。R&D Management，34(2)，179-189。 |
| 26. | Aaker, D. A.、Jacobson, R.(1994)。The financial information content of perceived quality。Journal of Marketing Research，31(2)，191-201。 |
| 27. | 劉正田(20010700)。研發支出資本化之會計基礎股票評價。會計評論，33，1-26。 延伸查詢 |
| 28. | 歐進士(19980600)。我國企業研究發展與經營績效關聯之實證研究。中山管理評論，6(2)，357-385。 延伸查詢 |
| 29. | White, Halbert L. Jr.(1980)。A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity。Econometrica: Journal of the Econometric Society，48(4)，817-838。 |
| 30. | Deng, Zhen、Lev, Baruch、Narin, Francis(1999)。Science and Technology as Predictors of Stock Performance。Financial Analysts Journal，55(3)，20-32。 |
| 31. | Mudambi, S. M. D.、Doyle, P.、Wong, V.(1997)。An exploration of branding in industrial markets。Industrial Marketing Management，26(5)，433-446。 |
| 32. | Shefer, D.、Frenkel, A.(2005)。R&D, Firm Size and Innovation: A Empirical Analysis。Technovation，25，25-32。 |
| 33. | Bidault, F.、Despres, C.、Butler, C.(1998)。The Drivers of Cooperation between Buyers and Suppliers for Production Innovation。Research Policy，26，719-732。 |
| 34. | Dutta, S.、Narasimhan, O.、Rajiv, S.(1999)。Success in High-technology Market: Is Marketing Capability Critical?。Marketing Science，18(4)，547-568。 |
| 35. | Hsieh, P. H.、Mishra, C. S.、Gobeli, D. H.(2003)。The Return on R&D versus Capital Expenditures in Pharmaceutical and Chemical Industries。IEEE Transactions on Engineering Management，50(2)，141-150。 |