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題名：Alessi產品之產品個性
書刊名：設計學研究
作者：楊敏英 引用關係／游萬來 引用關係
作者(外文)：Yang, Ming-ying／You, Manlai
出版日期：2008
卷期：11:1
頁次：頁1-22
主題關鍵詞：產品個性；產品情感；使用者研究；Alessi；Product personality；Product emotion；User research
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:50
  • 點閱點閱:105
今日市場上眾多產品競爭激烈，單以技術功能或價格已經難以和競爭者有所區隔。因此，爲了贏取消費者的青睞，近年來企業在開發新產品時，已漸漸把焦點放在產品的美學及情感因素上。研究顯示，消費者往往把產品想像成是具有個性，並透過產品來呈現自己的渴望，因而消費者都偏好能反映其個性的產品。由此可見，掌握了產品個性的概念即掌握了與消費者溝通情感的一項工具，可用它來區隔不同的目標市場。國內外有關產品個性的文獻仍然不多，本文以初探方式，嘗試了解不同使用者對同一產品其個性的認知情形爲何，以作爲未來執行正式調查的基礎。本研究以4件Alessi產品作爲刺激物，加上自編的產品個性問卷，再輔以焦點團體訪談爲研究工具，請15名參與者（7名男性、8名女性）根據直覺，指出每件產品的個性及其所反映的生活型態。根據研究發現，本文以質性方式描述了4件刺激物的個性輪廓及分布情形，並分析了參與者認知的自我個性及指定刺激物個性的分布情形。本文闡述此一初探過程與結果，將有助進一步產品個性研究的執行，其結果並可協助設計師了解產品個性的內涵，將產品個性及情感納入其設計意圖之中，對產品設計及行銷有所助益。
Manufacturers are becoming increasingly aware of the necessity to satisfy user needs beyond functionality and price, such as aesthetic and emotional factors. Research has shown that people tend to view products as living objects with personalities and prefer products reflecting their own personalities. Therefore, the concept of product personality could be regarded as a tool for the product to communicate emotion with the customers; hence, it could be applied by manufacturers to more adequately differentiate the market into appropriate segments. However, in want of a more intensive research on the topic of product personality, this preliminary study aims to explore a methodology for investigating how different people perceive characteristics to the same products. The result of this study could be served as a base for future research. The instruments applied in this study included four Alessi products as stimuli, a five-page questionnaire, and followed by a focus group interview. Fifteen participants (seven males and eight females) were invited to intuitively perceive the personality and corresponding lifestyle for each stimulus. Based on the findings, this paper presents both qualitative descriptions and quantitative analysis of personality profiles for each stimulus and the participants. The paper, which shows the process and results of this preliminary study, would not only help to bring improvements in further related studies, but also provide information for designers to understand the content of product personality and encourage them to use it as a facilitator to target specific customers.
期刊論文
1.Desmet, Pieter M. A.(2003)。A Multilayered Model of Product Emotions。The Design Journal，6(2)，4-13。  new window
2.周世玉、陳麒文、張為詩(20041100)。人格特質與品牌個性關係之研究：以運動鞋產品為例。中華管理學報，5(3)，1-16。new window  延伸查詢new window
3.Demirbilek, O.、Sener, B.(2003)。Product design, semantics and emotional response。Ergonomics，46(13/14)，1346-1360。  new window
4.林陽助(20041200)。贊助活動屬性與品牌個性相關聯程度、品牌知名度、涉入程度對品牌權益影響之研究。行銷評論，1(2)，83-109。new window  延伸查詢new window
5.Govers, P. C. M.、Schoormans, J. P. L.(2005)。Product personality and its influence on consumer preference。The Journal of Consumer Marketing，22(4)，189-197。  new window
6.Solomon, M. R.(1983)。The role of products as social stimuli: A symbolic interactionalism perspective。Journal of Consumer Research，10(3)，319-329。  new window
7.胡夢蕾(20040200)。餐旅學生人格特質與實習工作滿意度關係之研究。教育研究資訊，12(1)，103-131。new window  延伸查詢new window
8.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management，22(1)，63-81。  new window
9.楊淑晴(19990400)。麥布二氏心理類型量表(MBTI)之綜覽。教育研究資訊，7(2)，100-110。new window  延伸查詢new window
10.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。  new window
11.林東龍、余佳芳(2005)。符號意象在產品造形上之探討─以義大利設計風格為例。大葉大學學報：人文暨社會科學期刊，1(1)。new window  延伸查詢new window
12.McDonagh, Don、Bruseberg, A.、Haslam, C.(2002)。Visual Product Evaluation: Exploring Users’ Emotional Relationship with Products。Applied Ergonomics，33(3)，231-240。  new window
13.Ashby, M.、Johnson, K.(2003)。The Art of Materials Selection。Materials Today，6(12)，24-35。  new window
14.Bassi, A.、Sciama, S.(2003)。Alessi, the Design Factory。Auto and Design，139。  new window
15.Bruseberg, A.、McDonagh-Philp, D.(2001)。New Product Development by Eliciting User Experience and Aspirations。International Journla of Human-Computer Studies，55(4)。  new window
16.Gotzsch, J.、Chanaron, J. J.、Birchall, D.(2006)。Product Development with a Focus on Attractive Product Expression: an Analysis of Case Studies。International Journal of Product Development，3(3/4)。  new window
17.Kreuzbauer, R.、Malter, A. J.(2005)。Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization。Journal of Product Innovation Management，22。  new window
18.Lloyd, Peter、Snelders, Dirk(2003)。What was Philippe Starck Thinking of?。Design Studies，24(3)。  new window
19.Norman, Donald A.(2002)。Emotion and Design: Attractive Things Work Better。Interactions Magazine，9(4)。  new window
20.張濤(2007)。設計與藝術的典範─再讀ALESSI的設計。包裝工程，28(1)。  延伸查詢new window
會議論文
1.張華閔、鄧怡莘(2004)。產品設計與情緒研究初探。2004國際設計論壇暨第九屆中華民國設計學會設計學術研討會。台北市：中華民國設計學會。907-912。  延伸查詢new window
學位論文
1.張恒逕(2004)。室內設計個人居家工作者內外控人格特質、性別角色態度與工作生活品質關係之研究(碩士論文)。中原大學，桃園。  延伸查詢new window
2.黃麗婷(2003)。產品情感與自我認同對衝動性購買之影響(碩士論文)。國立東華大學，花蓮縣。  延伸查詢new window
3.蕭坤安(2006)。產品造形情感意象的認知探討(博士論文)。國立臺灣科技大學，台北市。new window  延伸查詢new window
4.吳真瑋(1999)。品牌個性與品牌關係關聯性之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.Desmet, P. M. A.(2002)。Desiging Emotions。  new window
6.Govers, P. C.(2004)。Product Personality。  new window
7.鍾毓珊(2006)。傳達情感的設計手法運用於產品設計，雲林。  延伸查詢new window
8.薄榮濬(2005)。產品造形語意的探討與認知─以ALESS產品為例，臺北。  延伸查詢new window
9.鄭冠駿(2005)。由溝通媒介的選擇，探討個人人格特質對於其溝通滿足之影響，桃園。  延伸查詢new window
10.陳品岑(2006)。知名品牌之產品愉悅性研究─以手機為例，桃園。  延伸查詢new window
11.陳依君(2003)。產品愉悅感的模式語言，臺北。  延伸查詢new window
12.張維修(2002)。應用異質性群體決策模式於品質變異特採之研究。  延伸查詢new window
13.張偉漢(2005)。品牌個性與真實自我一致性、情境理想自我一致性對消費者品牌態度之影響，臺北。  延伸查詢new window
14.翁鵲嵐(2005)。愉悅的設計─建立一個愉悅感產品的資料庫，臺北。  延伸查詢new window
15.韋長華(2001)。以Alessi產品造形設計為例探討符號在情感傳達上的作用，臺北。  延伸查詢new window
圖書
1.Phares, E. J.(1991)。Introduction to personality。New York：Longman。  new window
2.Norman, Donald A.(2004)。Emotional Design: Why we love (or hate) Everday Things。New York：Basic Book。  new window
3.Briggs-Myers, I.、Myers, P.(1980)。Gifts Differing。Gifts Differing。Mountain View。  new window
4.Jordan, P.(1997)。Products as Personalities。Contemporary Ergonomics。London。  new window
5.Jordan, P.(2000)。Designing Pleasure Products: an Introduction to the New Factors。Designing Pleasure Products: an Introduction to the New Factors。London。  new window
6.McDonagh, D.、Hekkert, P.、Erp, J. van、Gyi, D.(2004)。Design and Emotion: the Experience of Everyday Things。Design and Emotion: the Experience of Everyday Things。London。  new window
7.Whitfield, A.、Wiltshire, T.(1983)。Colour。Industrial Design in Engineering。Worcester。  new window
8.Zebrowitz, L. A.(1990)。Social Perception。Social Perception。Grove。  new window
9.林銘煌(2005)。ALESSI 義大利設計精品的築夢工廠。臺北：桑格文化。  延伸查詢new window
其他
1.Bruseberg, A.，McDonagh, Don(2007)。Developing a Toolkit to Support Collaboration for New Product Development。  new window
2.Harrison, C. M.(2003)。A User-centred Approach to Digital Camera Design: Maximising Usability and Facilitating Acceptance of Technology Using Psychological and Ergonomic Principles，Seoul。  new window
3.Kamenev, M.(2006)。Alessi: Fun Design for Everyone。  new window
4.McDonagh, D.，Weightman, D.(2003)。If Kettles are from Venus and Televisions are from Mars, where are cars from?，Barcelona。  new window
5.Person, O.(2003)。Understanding Emotional Response to Product Form-studying the Relationship Between Emotion Profiles and Product Format。  new window
 
 
 
 
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