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題名：電腦與數位3C專業虛擬社群知識分享之影響因素研究
書刊名：教育資料與圖書館學
作者：李銘薰／卜小蝶 引用關係
作者(外文)：Li, Ming-syun／Pu, Hsiao-tieh
出版日期：2009
卷期：46:3
頁次：頁377-401
主題關鍵詞：虛擬社群；知識分享；個人動機；社會資本；組織酬償；Virtual community；Knowledge sharing；Personal motivations；Social capital；Organizational rewards
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:0
  • 點閱點閱:80
人們在網際網路或虛擬空間進行訊息溝通與資訊分享已相當普遍，也形成許多虛擬社群。這類虛擬社群與實體社群同樣具有知識分享功能，但在分享的動機、結構與層次上相當不同。本研究即以個人動機、社會資本，及組織酬償等三種理論觀點，探討促進虛擬社群成員進行知識分享之因素及特性。研究中以強調知識分享之電腦與數位3C專業型虛擬社群成員為對象，進行電子問卷調查，共回收519份有效問卷。透過因素分析及多元迴歸分析，初步歸納八項促進知識分享因素，其中「長期助人」、「人際凝聚力」、「社群認同」，及「組織酬償」具有正向影響力，尤以「社群認同」影響力最高；而「聲譽」則呈負向影響力，顯示本研究樣本並非為獲取聲名而進行知識分享；「專業知能」、「互動密度」，及「平等性」雖具相關性，但未達統計顯著水準。此外，透過t檢定與單因子變異數分析，研究結果顯示人口背景及社群參與經驗皆對前述知識分享影響因素具有影響力。
Besides communicating and sharing information, people on the virtual communities share knowledge as well. However, comparing with the communities in a real world, the motive, structure and level of sharing knowledge are different. From the standpoints of personal motivations, social capital, and organizational rewards, this study examines the factors affecting knowledge-sharing among members in the 3C & computer-related virtual communities. From the factor analysis and multiple regression analysis of 519 questionnaires collected by online survey system, 8 factors are found to be crucial. The “helping others for a long term”, “cohesion of inter-personal relationship”, “commitment to the community”, and “organizational rewards” factors have positive impacts on knowledge-sharing; while “reputation” factor has negative impact; though “professional capability”, “intensity of interaction”, and “equivalence” factors are relevant, they are not statistically significant. From the T test and one-way ANOVA analysis, the results show that demographic attributes and participation experience have impacts on the above factors.
期刊論文
1.Burt, R. S.(1998)。The Network Structure of Social Capital。Research in Organizational Behavior，22，345-423。  new window
2.Stewart, Katherine J.(2003)。Trust Transfer on the World Wide Web。Organization Science，14(1)，5-17。  new window
3.Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。  new window
4.Wasko, McLure Molly、Faraj, Samer(2000)。"It is What One Does": Why People Participate and Help Others in Electronic Communities of Practice。Journal of Strategic Information Systems，9(2/3)，155-173。  new window
5.Greenberg, J.、Liebman, M.(1990)。Incentives: The missing link in strategic performance。Journal of Business Strategy，11(4)，8-11。  new window
6.Gnyawali, Deve R.、Madhavan, Ravindranath(2001)。Cooperative networks and competitive dynamics: a structural embeddedness perspective。Academy of Management Review，26(3)，431-445。  new window
7.Jones, Candace、Hesterly, William S.、Borgatti, Stephen P. A.(1997)。A general theory of network governance: Exchange conditions and social mechanisms。Academy of Management Review，22(4)，911-945。  new window
8.Kankanhalli, Atreyi、Tan, Bernard C.-Y.、Wei, Kwok-Kee(2005)。Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation。MIS Quarterly，29(1)，113-143。  new window
9.Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly，29(1)，35-57。  new window
10.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。  new window
11.Nahapiet, Janine、Ghoshal, Sumantra(1998)。Social capital, intellectual capital, and the organizational advantage。Academy of Management Review，23(2)，242-266。  new window
12.Ahuja, Manju K.、Galletta, Dennis F.、Carley, Kathleen M.(2003)。Individual Centrality and Performance in Virtual R&D Groups: An Empirical Study。Management Science，49(1)，21-38。  new window
13.Shumaker, A. S.、Brownell, A.(1984)。Toward a theory of social support: Closing conceptual gaps。Journal of Social Issues，40(4)，11-36。  new window
14.Kannan, P. K.、Chang, A. M.、Whinston, A. B.(1998)。Making Information on the I-way: Data Junkyard or Information Gold Mine?。Communications of the ACM，41(3)，35-43。  new window
會議論文
1.Lee, F. S. L.、Vogel, D.、Limayem, M.(2002)。Virtual Community Informatics: What We Know and What We Need to Know?。35th Hawaii International Conference on System Sciences。Los Alamitos, CA：New York：IEEE Computer Society Press：IEEE Computer Society Press。2863-2872。  new window
圖書
1.Adler, P. R.、Christopher, J. A.(1999)。Internet Community Primer Overview and Business Opportunities。New York, NY：Harper Collins。  new window
2.Wasserman, Stanley、Faust, Katherine(1994)。Social Network Analysis: Methods and Applications。Cambridge University Press。  new window
3.Blau, P. M.(1964)。Exchange and Power in Social Life。New York：John Wiley and Sons。  new window
4.Burt, Ronald S.(1992)。Structural Holes. Cambridge。Cambridge, MA：Harvard University Press。  new window
5.林南(2001)。Social Capital: A Theory of Social Structure and Action。Cambridge University Press。  new window
6.Coleman, James Samuel(1990)。Foundations of social Theory。Belknap Press of Harvard University Press。  new window
7.Davenport, Thomas H.、Prusak, Laurence(1998)。Working Knowledge: How Organizations Manage What They Know。Harvard Business School Press。  new window
圖書論文
1.Whetten, D. A.(1982)。Issues in Conducting Research。Interorganizational Coordination: Theory, Research, and Implementation。The Iowa State University Press。  new window
 
 
 
 
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