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B.(1997)。Affective reactions to social comparison: The effects of relative performance and related attributes information about another person。Personality and Social Psychology Bulletin，23(5)，452-468。 | | 21. | Lin, C.、Tsai, C.(2006)。Comparisons and advertising: the route from comparisons to effective advertising。Journal of Business and Psychology，21，23-44。 | | 22. | Mussweiler, T.、Ruter, K.、Epstude, K.(2004)。The ups and downs of social comparison: Mechanisms of assimilation and contrast。Journal of Personality and Social Psychology，87(6)，832-844。 | | 23. | Mussweiler, T.(2001)。Focus of comparison as a determinant of assimilation versus contrast in social comparison。Personality and Social Psychology Bulletin，27(1)，38-47。 | | 24. | Mussweiler, T.(2003)。Comparison processes in social judgment: Mechanisms and consequences。Psychological Review，110，472-489。 | | 25. | Srull, T. 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A.(1991)。Similarity and self-esteem in downward comparison。Social comparison: Contemporary theory and research。Hillsdale, NJ：Erlbaum。 | |