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題名:休閒農業區遊憩地吸引力對遊客重遊意願之影響
書刊名:運動與遊憩研究
作者:林雲燦 引用關係莊翔達 引用關係張良漢 引用關係
作者(外文):Lin, Yun-tsanChuang, Hsiang-taChang, Liang-han
出版日期:2009
卷期:4:1
頁次:頁153-166
主題關鍵詞:吸引力重遊意願休閒農業區結構方程式AttractionRevisiting willingnessLeisure farmerStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:12
  • 點閱點閱:46
本研究旨在討論休閒農業區遊憩地吸引力對重遊意願之間的因果關係,透過遊憩地吸引力與重遊意願的理論意涵,作爲建構各構念的基礎及使其因果模式得到驗證。本研究利用問卷調查法,透過現場問卷的搜集進行實證研究,對象爲臺中縣太平市頭汴坑休閒農業區的遊客,以便利取樣的方式收集樣本,共獲得有效樣本360人,運用LISREL統計軟體之因果模式回答本研究目的及驗證研究之假設。經結構方程式之統計考驗顯示,整體適配指標均通過理論門檻,實證研究結果顯示休閒農業區遊憩地吸引力對遊客的重遊意願具有顯著且正向的影響,亦即,旅遊憩地吸引力越強,則遊客重遊意願會越趨於正向的表現。
The purpose of this research attend to uncover the casual relationship between tourism attraction and revisiting willingness of visitors in the Resort Agricultural Park. The variables of attraction and revisiting willingness which were used as the constructs in conducting this research are well theory-based. An empirical study was employed by surveying the visitors in Tou-Bian-Keng Resort Agricultural Park which is located in Taiping City, Taichung County during February 25th to March 31st, 2009. A total of 360 valid questionnaires were collected and analyzed to confirm the hypothetical casual model. All fitness index showed in the result is well achieve the academic requirement. The finding indicated that tourism attraction positively influences the visitors’ willingness of revisiting. Therefore, the more tourism attraction, the more positive willingness of revisiting for visitors.
期刊論文
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