網站可用性對消費者行為意圖影響之研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	網站可用性對消費者行為意圖影響之研究
書刊名：	東吳經濟商學學報
作者：	陳玫真／黃營杉
作者(外文)：	Chen, Mei-jen／Hwang, Ing-san
出版日期：	2009
卷期：	67
頁次：	頁79-106
主題關鍵詞：	網站可用性；信任；行為意圖；Website usability；Trust；Behavior intention
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:34

資訊科技應用日益蓬勃，網路購物已經成為消費者購物的新趨勢，在電子商務情境下，由於消費者並未直接與公司或其員工互動，所以網站成為線上購物行為的主要依據。消費者對網站呈現的知覺，可以網站可用性來衡量。本研究期望透過了解網站可用性對消費者行為的影響，進一步定位信任在線上購物所扮演的角色，研究結果發現網站可用性的四個構面，內容、易用性、個人化與情感訴求均顯著正向影響信任的形成，而信任也顯著影響消費者線上購物的意圖，本研究更進一步證實，信任在網站可用性影響行為的機制中，扮演中介角色。性別及產品類型也在本研究中發現調節效果，本研究建議後續研究應納入不同年齡層以觀察年紀的調節效果。

以文找文

On-line shopping has become increasingly popular along with the advance of information technology. Since the virtuality of online store prevents consumers from direct interacting with the company, the website usability is playing a crucial role in shaping the consumers’ trust toward the site. This study intends to explore the impacts of website usability on the intension of online shopping. The result shows that four constructs of usability including content, ease of use, made-for-medium and emotion are positively associated with the formation of online trust. Furthermore, the impacts of usability on shopping intention are mediated by trust. While sex and the types of merchandise do moderate the association between usability and trust, the moderating effects do not support the hypotheses proposed in this study. Age is suggested to be included as another moderator in future research.

以文找文

期刊論文
1.	Shankar, V.、Urban, G. L.、Sultan, F.(2002)。Online Trust: A Stakeholder Perspective, Concepts, Implications and Future Directions。Journal of Strategic Information Systems，11(3/4)，325-344。
2.	McKnight, D. H.、Cummings, L. L.、Chervany, N. L.(2002)。Developing and validating trust measures for e-commerce。Information Systems Research，13(3)，334-359。
3.	Kim, E. B.、Eom, S. B.(2002)。Designing effective cyber store user interface。Industrial Management & Data Systems，102(5)，241-251。
4.	Lais, S.(20020617)。How to stop web shopper flight。Computerworld，44-45。
5.	Moorman, C.、Deshpande, R.、Zaltman, G.(1993)。Factors effecting trust in market research relationships。Journal of Marketing，57(1)，81-101。
6.	Burke, Raymond R.(2002)。Technology and the customer interface: what consumers want in the physical and virtual store。Journal of the Academy of Marketing Science，30(4)，411-432。
7.	Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly，1，140-153。
8.	Liang, Ting-Peng、Lai, Hung-Jen(2002)。Effect of Store Design on Consumer Purchases: an Empirical Study of On-line Bookstores。Information & management，39(6)，431-444。
9.	Kirmani, A.、Rao, A. R.(200004)。Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality。Journal of Marketing，64(2)，66-79。
10.	Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing，66(1)，15-37。
11.	Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research，20(1)，111-123。
12.	Peterson, R. A.、Balasubramarian, S.、Bronnenberg, B. J.(1997)。Exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science，35(4)，329-346。
13.	Koufaris, M.、Hampton-Sosa, W.(2004)。The development of initial trust in an online company by new customers。Information and Management，41(3)，377-397。
14.	Schlosser, Ann E.、White, Tiffany Barnett、Lloyd, Susan M.(2006)。Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions。Journal of Marketing，70(2)，133-148。
15.	Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。
16.	Venkatesh, Viswanath、Davis, Fred D.(2000)。A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies。Management Science，46(2)，186-204。
17.	Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research，41(3)，195-203。
18.	Palmer, Jonathan W.(2002)。Web Site Usability, Design, and Performance Metrics。Information Systems Research，13(2)，151-168。
19.	Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。
20.	Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。
21.	Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。
22.	Jones, Gareth R.、George, Jennifer M.(1998)。The Experience and Evolution of Trust: Implications for Cooperation and Teamwork。The Academy of Management Review，23(3)，531-546。
23.	Kirmani, A.(1990)。The Effect of Perceived Advertising Costs on Brand Perceptions。Journal of Consumer Research，17(2)，160-171。
24.	Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science，19(1)，22-42。
25.	Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。
26.	Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review，23(3)，393-404。
27.	Flavián, Carlos、Guinalíu, M.、Gurrea, R.(2006)。The role played by perceived usability, satisfaction and consumer trust on website loyalty。Information & Management，43(1)，1-14。
28.	Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery，42(4)，80-85。
29.	McKnight, D. Harrison、Cummings, Larry L.、Chervany, Norman L.(1998)。Initial Trust Formation in New Organizational Relationships。The Academy of Management Review，23(3)，473-490。
30.	Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。
31.	Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。
32.	Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。
33.	Venkatesh, Viswanath、Morris, Michael G.(2000)。Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior。MIS Quarterly，24(1)，115-139。
34.	Venkatesh, V.、Agarwal, R.(2006)。Turning visitors into customers: A usability-centric perspective on purchase behavior in electronic channels。Management Science，52(3)，367-382。
35.	Agarwal, R.、Karahanna, E.(2000)。Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage。MIS Quarterly，24(4)，665-694。
36.	Bart, Yakov、Shankar, Venkatesh、Sultan, Fareena、Urban, Glen L.(2005)。Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study。Journal of Marketing，69(4)，133-152。
37.	Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy，78(2)，311-329。
38.	Bentler, Peter M.(1992)。On the Fit of Models to Covariances and Methodology to the Bulletin。Psychological Bulletin，112(3)，400-404。
39.	Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。
40.	Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。
41.	Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。
42.	Mukherjee, Avinandan、Nath, Prithwiraj(2007)。Role of electronic trust in online retailing: A re-examination of the commitment-trust theory。European Journal of Marketing，41(9/10)，1173-1202。
43.	Agarwal, R. and V. Venkatesh(2002)。“Assessing a firm’s Web presence: A heuristic evaluation procedure for the measurement of usability”。Information System Research，13,no.2，pp.168-186。
44.	Hampton-Sosa, W. and M. Koufaris(2005)。“The effect of web site perceptions on initial trust in the owner company,”。International Journal of Electronic Commerce，10,no.1，pp55-81。
45.	Lecerof, A., and F. Paterno(1998)。“Automatic support for usability evaluation”。IEEE Trans. Software Engrg，24,no. 1，pp.863-887。
46.	Moe, W. W. and P. S. Fader(2004)。“Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational click-stream data,”。Journal of Consumer Psychology，13,no.1-2，pp.29-39。
47.	Sheppard, B. H., J. Hartwick, and P. R. Warshaw(1998)。“The theory of reasoned action: A metaanalysis of past research with recommendation for modifications in future research,”。Journal of Consumer Research，15,no. 3，pp.325-343。
48.	Urban, G.L., F. Sultan, and W.J. Qualls(2000)。Place Trust at the center of your internet strategy。Sloan Management Review，42,no. 1，pp.39-48。
49.	Wang, Y. D. and H. H. Emurian(2005)。“An Overview of Online Trust: Concepts, elements, and implications,”。Computers in Human Behavior，33,no. 1，pp.105-125。

會議論文
1.	Bevan, N.、Kirakowski, J.、Maissel, J.(1991)。What is usability?。4th International Conference on HCI。Stuttgart。
2.	Eklund, J.、Lowe, D.(2002)。Using Partial Designs to Elicit Requirements in Web Development - A Survey of Commercial Practice。The AusWeb'02: The Eighth Australian World Wide Web Conference，(會議日期: 2002/05/10)。Sunshine Coast。

圖書
1.	Hatcher, L.(1994)。A step-by-step approach to use the SAS system for factor analysis and structural equation modeling。SAS Institute。
2.	Nielsen, Jakob(1993)。Usability Engineering。San Francisco, CA。
3.	Jöreskog, K. G.、Sörbom, D.(1996)。LISREL: A Guide to the Program and Applications。Chicago：Scientific Software International Inc.。
4.	Bollen, K. A.(1989)。Structural Equation Modeling with Latent Variables。New York, NY：John Wiley & Sons, Inc.。
5.	Nielsen, Jacob(2000)。Designing Web Usability: The Practice of Simplicity。Indianapolis, Indiana：New Riders。
6.	Hayduk, Leslie A.(1987)。Structural Equation Modeling with LISREL: Essentials and Advanced。Baltimore, MD：The John Hopkins University Press。
7.	Pearrow, M.(2000)。Web Site Usability。Rockland, MA：Charles River Media。
8.	Zimbardo, P. G.(1988)。Psychology and life, 12th Edition。

其他
1.	ISO 9241-11(1998)。“Ergonomic requirements for office work with visual display terminals (VDT) s-Part 11 Guidance on usability。

圖書論文
1.	Lewicki, R. J.、Bunker, B. B.(1996)。Developing and Maintaining Trust in Work Relationships。Trust in Organizations: Frontiers of Theory and Research。Sage。
2.	Creed, W. E. D.、Miles, R.(1996)。Trust in Organizations: A Linking Organizational Forms, Managerial Philosophies, and the Opportunity Costs of Controls。Trust in Organizations: Frontiers of Theory and Research。Thousand Oaks, CA：Sage Publications。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	社群網站使用顧慮、隱私政策與行為意圖關聯性之研究
2.	探討跨境電子商務永續發展之關鍵因素--以新南向政策國家為例
3.	資訊隱私機制與信任對Facebook社群網站使用者行為意圖影響之研究
4.	An Empirical Study of Consumers' Online Shopping Behavior Based on the Technology Acceptance Model (TAM)
5.	消費者之民宿代寫文態度對信任與行為意圖之影響
6.	遊客搜尋旅遊資訊的探索--信任對行為意圖之關鍵驅動力
7.	航空貨運站服務品質對信任、承諾與行為意圖之影響
8.	服務品質、信任與承諾對行為意圖之影響--干擾效果的探討

1.	基於人因工程設計的12導程心電圖行動應用程式
2.	領隊人員專業職能與道德行為對旅客行為意圖之影響：兼論領隊信任之中介效果
3.	網站使用性與美感對使用者行為意圖影響之研究

無相關書籍

無相關著作

1.	年齡、拓蹼與任務複雜度於介面之可用性評量--以智慧電視介面設計為例
2.	數位學習平臺可用性研究
3.	Usability Evaluation of Healthcare Information System through Dynamic Importance-Performance Analysis
4.	臺灣銀行業外人直接投資之技術外溢效果
5.	內部控制缺失與應計品質--獨立董監之調節效果
6.	銀行業員工滿意度、服務導向組織公民行為與顧客忠誠度之關係--以財富管理部門為例
7.	重新確認臺灣1950年代消費財產業的進口替代及其對產業成長的貢獻
8.	個人銷售行為之知識圖譜：回顧與前瞻
9.	策略故事概念之初探
10.	盈餘管理與市場競爭對合作銀行風險承擔之關聯性研究
11.	資產替代性、總體經濟政策宣告與股價的動態調整
12.	地理區特性與關係行銷結合方式：都會型與鄉村型信用合作社之消費者關係行銷差異研究
13.	企業信用風險指標對智慧資本影響企業價值之干擾效果
14.	使用者人格特質與網路書店類型偏好關聯之探索：使用動機的干擾效果

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫