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題名：社群網站之網站品質、關係品質與資訊分享意願對忠誠度影響之研究：以Mobile01為例
書刊名：環球科技人文學刊
作者：樊祖燁 引用關係／劉芳梅／林奕吟／吳俊昇
作者(外文)：Fan, Tsu-yeh／Liu, Fang-mei／Lin, Yi-yin／Wu, Chun-sheng
出版日期：2013
卷期：17
頁次：頁73-89
主題關鍵詞：網站品質；關係品質；資訊分享意願；忠誠度；Website quality；Relationship quality；Information sharing intention；Customer loyalty
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:26
  • 點閱點閱:112
社群網站是否能成功，往往取決於社群成員是否願意在網站上分享個人的知識與心得。社群成員對於網站的整體品質及與成員互動之關係品質，亦是社群成員願意在該社群停留之主要原因。本研究以近年來越來越多自行車騎乘者參與之Mobile1單車論壇為例，探討社群網站之網站品質、關係品質與資訊分享意願對忠誠度之影響。本研究透過網路問卷，採立意抽樣法，對Mobile1單車論壇之成員進行抽樣調查，共回收有效樣本211份，進行迴歸分析。研究結果顯示，網站品質、網站關係品質及社群成員對資訊分享意願皆會對社群成員對網站之忠誠度產生正向而顯著影響。此研究結果可提供社群網站業者做為經營參考的意見。
Community website's success often depends on whether community members are willing to share personal knowledge and experience on the website. Community members' perception of the website quality and the interactive relationship quality are also the main reasons why the community members are willing to stay in the website. We take the members of the Mobile01 Cycling Forum as example, to explore the influence of social networking website quality, relationship quality and information sharing intention on website loyalty.A questionnaire survey, using the purposive sampling method, was conducted on the Mobile01 Cycling Forum, with a total of 211 valid samples. After the correlation analysis and regression analysis, the results show that the website quality, relationship quality, and information sharing willingness of community members are significantly positive related to the website loyalty. The results of this study can provide the industry of social networking sites as a business reference advice.
期刊論文
1.樊祖燁、劉芳梅、陳詩縈(2013)。網站品質、關係品質對團購社群成員忠誠度之影響--以愛合購為例。南榮學報，16，C5-1-C5-15。  延伸查詢new window
2.Hummel, J、Lechner, U.(2001)。The Community Model of Content Management: A Case Study of the Music Industy。Journal of Media Management，3(1)，4-14。  new window
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6.Parasuraman, A.、Zeithaml, V. A.、Malhotra, A.(2005)。Multiple-Item Scale for Assessing Electronic Service Quality。Journal of Service Research，7(3)，213-233。  new window
7.李小梅、黃世儒(20100600)。部落格行銷中的信任形成因素。電子商務學報，12(2)，201-220。new window  延伸查詢new window
8.丘宏昌、張文華、謝依靜、楊淑鈞(20021200)。網路上電子商務服務品質與消費者行為意向之關係。中山管理評論，10(4)，623-650。new window  延伸查詢new window
9.許孟祥、詹佳琪(20020700)。虛擬社群之知識分享、知識品質及夥伴關係品質對網路社群成員滿意度之影響。資訊管理學報，9(1)，1-20。new window  延伸查詢new window
10.Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。  new window
11.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing customer relationships for profits: the dynamics of relationship quality。International Journal of Service Industry Management，5(5)，21-38。  new window
12.Fletcher, G. J. O.、Simpson, J. A.、Thomas, G.(2000)。The Measurement of Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach。Personality and Social Psychology Bulletin，26(3)，340-354。  new window
13.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
14.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences，15(1)，76-92。  new window
15.Bharati, P.、Chaudhury, A.(2004)。An empirical investigation of decision-making satisfaction in web-based decision support systems。Decision Support Systems，37(2)，187-197。  new window
16.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
17.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review，78(4)，105-113。  new window
18.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media，36(3)，94-102。  new window
19.Wang, Youcheng、Fesenmaier, Daniel R.(2004)。Modeling Participation in an Online Travel Community。Journal of Travel Research，42(3)，261-270。  new window
20.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
21.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
22.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
23.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。  new window
24.Palmer, Jonathan W.(2002)。Web Site Usability, Design, and Performance Metrics。Information Systems Research，13(2)，151-168。  new window
25.Hendriks, P.(1999)。Why share knowledge? The influence of ICT on the motivation for knowledge sharing。Knowledge and process management，6(2)，91-100。  new window
26.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。  new window
27.DeLone, William H.、McLean, Ephraim R.(2003)。The DeLone and McLean Model of Information Systems Success: A Ten-Year Update。Journal of Management Information Systems，19(4)，9-30。  new window
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31.Javalgi, Rajshekhar Raj G.、Moberg, Christopher R.(1997)。Service Loyalty: Implications for Service Providers。Journal of Service Marketing，11(3)，165-179。  new window
學位論文
1.李惠晴(2001)。電子郵件使用者的轉寄行為研究(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Egan, J.(2004)。Relationship Marketing: Exploring relational strategies in marketing。Prentice Hall。  new window
2.湯宗泰、劉文良、藍天雄(2006)。顧客關係管理e 思維。台北：博碩文化。  延伸查詢new window
3.Gustafsson, A.、Johnson, M. D.(2003)。Competing in a Service Economy: How to Create a Competitive Advantage through Service Development and Innovation。San Francisco, CA：Jossey-Bass。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate data analysisd。Englewood Cliffs, New Jersey：Prentice Hall。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
圖書論文
1.Rioux, K. S.(2005)。Information Acquiring and Sharing Theory。Theories of information behavior。Information Today Press。  new window
 
 
 
 
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