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題名:影響運動賽會觀光客運動觀光參與行為因素之研究--以金門國家公園馬拉松路跑賽為實證
書刊名:休閒產業管理學刊
作者:張孝銘邱姿菁
作者(外文):Chang, Hsiao-mingCiou, Zih-jing
出版日期:2011
卷期:4:2
頁次:頁57-76
主題關鍵詞:運動觀光賽會觀光深度休閒馬拉松路跑Sport tourismEvent tourismSerious leisureMarathonRaod running
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(16) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:16
  • 共同引用共同引用:95
  • 點閱點閱:70
本研究目的在於了解影響運動賽會觀光客從事運動觀光行爲之因素,主要根據運動觀光吸引力、深度休閒以及運動觀光參與行爲之理論與實證研究,來建構本研究之架構與調查問卷。本研究以2010年10月9日至金門國家公園實地參與「國家公園馬拉松路跑賽」參賽者爲對象,於現場採非隨機取樣的方式進行調查,共獲有效問卷154份。所得資料經統計分析後,本研究有以下發現:1.在運動觀光吸引力方面,除了性別與婚姻狀況變項不會影響參賽者之外,其他人口變項均會影響參賽者對於運動觀光吸引力的認知。2.在深度休閒方面,除婚姻狀況與教育程度變項外,不同人口變項均會對參賽者的深度休閒有所影響。3.在運動觀光參與行爲方面,除婚姻變項外,其他人口變項會對參賽者的運動觀光參與行爲有所影響。4.參加半馬拉松組的參賽者,對於賽會「挑戰與社交」吸引力,顯著高於參與全民健跑組。5.參加半馬拉松以及馬拉松組的參賽者,其在路跑的「深度休閒」以及「運動觀光參與行爲」均比「全民健跑組」來得高。6.運動觀光吸引力對於參賽者的「深度休閒」以及「運動觀光參與行爲」具有影響力存在。此結果可提供未來舉辦運動賽會的城市,在規劃舉辦運動賽會時,如何規劃觀光吸引力外,亦可提供後續研究者在探討運動賽會觀光參與行爲之研究依據。
The purpose of this study was aimed to analyze influence factors on road runner in sport tourism participation behavioral. This is study based on sport tourism, serious leisure and sport tourism participation behavioral theory and relative research to constructed study framework and questionnaire. One-site and questionnaires were given to 2010 Kinmen marathon road runner in Kinmen National Park, and non-random sampling method is used. 154 effective questionnaires were collected. After statistics, this study results was following as: 1. On sport tourism attraction, there are no influence on sport tourism attraction in gender and marry, but other demographic have influence. 2. On serious leisure, there are no influence on sport tourism attraction in marry, but other demographic have influence. 3. On sport tourism participation behavioral, there are no influence on sport tourism attraction in marry, but other demographic have influence. 4. Participation in semi-marathon runners on event attraction of challenge and social higher than all people health running runners. 5. Participation in marathon and semi-marathon runners on serious leisure and sport tourism participation behavioral higher than all people health running runners. 6. There are power predict on sport tourism participation behavioral by runners serious leisure and sport tourism attraction. A Based on these findings, the study not only gives some suggestions for future hold mega-sport event city government, but also supports research orientation for future researchers.
期刊論文
1.Gibson, H. J.(1998)。Active sport tourism: Who participates?。Leisure Studies,17(2),155-170。  new window
2.Delpy, Lisa(1997)。An overview of sport tourism : Building towards a dimensional framework。Journal of Vacation Marketing,4(1),23-38。  new window
3.Gibson, H.、Attle, S.、Yiannakis, A.(1998)。Segmenting the sport tourist market: A life span perspective。Journal of Vacation Marketing,4(1),52-64。  new window
4.張孝銘、吳政杰(20080400)。影響輕航機參與者運動觀光參與行為因素之研究。休閒產業管理學刊,1(1),66-78。new window  延伸查詢new window
5.Ritchie, B.、Mosedale, L.、King, J.(2002)。Profiling sport tourist: The case of Super 12 Rugby Union in the Australian capital territory, Australia。Current Issues in Tourism,5(1),33-44。  new window
6.張家銘、黃芳銘(20060900)。2005 New Balance澎湖國際馬拉松賽會之運動觀光客參與動機之研究。休閒暨觀光產業研究,1(1),34-54。new window  延伸查詢new window
7.Kurtzman, J.、Zauhar, J.(1997)。A wave in time: The sports tourism phenomena。Journal of Sport & Tourism,4(2),5-20。  new window
8.Stebbins, R. A.(1997)。Casual leisure: A conceptual statement。Leisure Studies,16(1),17-25。  new window
9.張孝銘、潘振豪(20091200)。大型重型機車騎士深度休閒、遊憩專業化、參與報酬、對運動觀光參與行為影響之研究。運動休閒管理學報,6(2),20-34。new window  延伸查詢new window
10.McGehee, N. G.、Yoon, Y.、Cardenas, D.(2003)。Involvement and travel for recreational runners in North Carolina。Journal of Sport Management,17(3),305-324。  new window
11.Stebbins, Robert A.(1982)。Serious leisure: A conceptual statement。Pacific Sociological Review,25(2),251-272。  new window
12.高俊雄(20030900)。運動觀光之規劃與發展。國民體育季刊,32(3)=138,7-11。  延伸查詢new window
13.Dunn Ross, E. L.、Iso-Ahola, S. E.(1991)。Sightseeing tourists' motivation and satisfaction。Annals of Tourism Research,18(2),226-237。  new window
14.Lim, C.(1997)。Review of International Tourism demand Models。Annals of Tourism Research,24(4),835-849。  new window
15.高俊雄(19950900)。觀光旅遊地區經營開發之規劃與推動。觀光研究學報,1(3),29-43。new window  延伸查詢new window
16.Green, B. C.、Jones, I.(2005)。Serious leisure, social identity and sport tourism。Sport in Society,8(2),164-181。  new window
17.Gibson, Heather J.(1998)。Sport tourism: A critical analysis of research。Sport Management Review,1(1),45-76。  new window
18.張家銘(20060600)。運動賽會之運動觀光客參與行為模式之研究:以2004年澎湖世界華人馬拉松路跑賽會為例。大專體育學刊,8(2),37-50。new window  延伸查詢new window
19.Kinnaird, V.、Hall, D.(1996)。Understanding tourism processes: A Gender-aware framework。Tourism Management,17,95-102。  new window
20.Davies, J.、Williment, J.(2008)。Sport tourism-Grey sport tourists, all black and red experiences。Journal of Sport Tourism,13(3),221-242。  new window
21.Greenwell, T. C.、Fink, J.、Pastore, D. L.(2002)。Perception of the service experience: Using demographic and psychographic variables to identify customer segments。Sport Marketing Quarterly,11,233-241。  new window
22.Shipway, R.、Jones, I.(2007)。Running away from home: Understanding visitor experiences and behaviour at sport tourism events。International Journal of Tourism Research,9,373-383。  new window
23.Smith, A. C. T.、Stewart, B.(2007)。The travelling fan: understand the mechanisms of sport fan consumption in a sport tourism setting。Journal of Sport & Tourism,12(3/4),155-181。  new window
24.Gibson, H.、Yiannakis, A.(2002)。Tourism roles: needs and the lifecourse。Annals of Tourism Research,29,358-383。  new window
25.Weed, M.(2009)。Progress in sports tourism research? A meta-review and exploration of futures。Tourism Management,30,615-628。  new window
學位論文
1.鄭家韻(2008)。探討運動觀光之發展--以2007年太魯閣國際馬拉松為例(碩士論文)。國立東華大學。  延伸查詢new window
2.李俊龍(2004)。大陸遊客對金門意象認知與訊息傳播媒介關係之探討(碩士論文)。銘傳大學,桃園縣。  延伸查詢new window
3.高淑貞(2007)。金門觀光遊憩資源暨服務品質對大陸遊客的吸引力及滿意度關係之研究(碩士論文)。銘傳大學。  延伸查詢new window
4.郭鴻儒(2008)。路跑比賽運動員比賽動機、健康行為與自覺健康之探討。大葉大學,彰化縣。  延伸查詢new window
圖書
1.Gibson, H. J.(2002)。Sport tourism at a crossroad? Considerations for the future。Sport tourism: Principles and practice。Eastbourne:Leisure studies Association。  new window
2.Stebbins, R. A.(2001)。New directions in the theory and research of serious recreation。Lewiston, NY:The Edwin Mellen Press。  new window
3.Turco, D. M.、Riley, R.、Swart, K.(2002)。Sport tourism。Fitness Information Technology。  new window
4.Standeven, Joy、de Knop, Paul(1999)。Sport Tourism。Human Kinetics。  new window
5.Gunn, C. A.、Var, T.(2002)。Tourism planning: Basics, concept, cases。New York:Routledge。  new window
6.Stebbins, Robert A.(1992)。Amateurs, professionals, and serious leisure。McGill-Queen's University Press。  new window
7.交通部觀光局(2009)。中華民國97年國人旅遊狀況調查報告。臺北:交通部觀光局。  延伸查詢new window
其他
1.(2010)。98-100系列活動,http://parkstaiwan99.cpami.gov.tw/event2.html, 20100116。  new window
圖書論文
1.張孝銘(2009)。運動觀光規劃與管理。運動觀光。台北:五南圖書。  延伸查詢new window
 
 
 
 
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