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題名：花東海岸露營者體驗價值與滿意度之研究
書刊名：運動與遊憩研究
作者：黃國光／趙董宥廷
作者(外文)：Huang, Guo-gang／Jhao Dong, You-ting
出版日期：2019
卷期：14:2
頁次：頁14-29
主題關鍵詞：戶外遊憩；觀光旅遊；運動觀光；休閒活動；休閒體驗；Outdoor recreation；Sightseeing；Sports tourism；Leisure activity；Leisure experience
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:137
  • 點閱點閱:2
本研究旨在探討花東海岸露營者對於露營活動之體驗價值與滿意度。研究者以結構方程模式進行研究架構之分析，探討體驗價值對遊憩滿意度之影響。本研究採用問卷調查法進行，透過結構方程模式分析樣本資料之信效度、配適度及各構面間的關係。本研究參考學者之問卷工具，並加以改編而成本研究之研究工具。預試採便利性抽樣，並以網路問卷方式進行作答。預試總計發放150份問卷，排除作答不完整之問卷後，共計回收126份有效問卷，有效問卷回收率為84.0%。預試所得之樣本經差異性檢定與關聯性檢定後，問卷各題項均有良好之信效度，各構面之Cronbach's α係數介於.73～.80之間，顯示整體量表有良好之信度。正式問卷總計發放316份，回收有效問卷308份，有效問卷回收率為97.5%。研究者根據分析結果與研究結論提出三點建議，包括強化花東海岸露營資訊公開、提升露營硬體設施維護頻率，以及鼓勵遊客分享體驗內容。
The purpose of this study was to explore the value and satisfaction of campers on the East Coast. The researchers used the structural equation model to analyze the research structure and explore the impact of experience value on recreation satisfaction. The study was conducted using a questionnaire survey method to analyze the reliability and validity of the sample data, the fit and the relationship between the various facets through the structural equation model. This study refers to the scholar's questionnaire tool and adapts it to the research tool of cost research. Pre-test sampling is convenient and answered by online questionnaire. A total of 150 questionnaires were issued in the pre-test, and 126 valid questionnaires were collected after the questionnaires were incomplete. The effective questionnaire recovery rate was 84.0%. After the pre-test samples were tested by the difference test and the correlation test, each item of the questionnaire has good reliability and validity. The Cronbach's α coefficient of each facet is between 73 and 80, indicating that the overall scale is good. A total of 316 formal questionnaires were issued, and 308 valid questionnaires were returned. The effective questionnaire recovery rate was 97.5%. The researchers used SPSS 12.0 for descriptive statistics, independent sample t-test, single-factor variance analysis, and regression analysis. The samples from this study were male, 31-40 years old, government employees, university (specialist) degree, Marriage, and the monthly spending for leisure below 5,000 yuan is the most; and in different contexts, there is no significant difference in experience value and recreation satisfaction. The value of the visitor's experience can positively affect its recreational satisfaction, with an overall explanatory power of 79%. The researchers made three suggestions based on the analysis results and research conclusions, including strengthening the open information on the East Coast camping, improving the frequency of camping hardware installations, and encouraging visitors to share the experience.
期刊論文
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2.Baker, D. A.、Crompton, John L.(2000)。Quality, Satisfaction and Behavioural Intentions。Annals of Tourism Research，27(3)，785-804。  new window
3.Yelkur, R.(2000)。Customer satisfaction and the services marketing mix。Journal of Professional Services Marketing，21(1)，105-115。  new window
4.Peters, M.、Weiermair, K.(2000)。Tourist Attractions and Attracted Tourist: How to Satisfy Today's 'Fickle' Tourist Clientele?。Journal of Tourism Studies，11(1)，22-29。  new window
5.Middleton, Victor T. C.(1989)。Marketing Implications for Attractions。Tourism Management，10(3)，229-232。  new window
6.Hull, R. B.、Steward, W. P.、Yi, T. K.(1992)。Experience patterns: capturing the dynamics nature of a recreation experience。Journal of Leisure Research，24(3)，240-252。  new window
7.Schreyer, R.、Roggenbuck, J. W.(1978)。The influence of experience expectations on crowding perceptions and social‐psychological carrying capacities。Leisure Sciences，1(4)，373-394。  new window
8.Schmitt, Bernd H.(1999)。Experiential marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
9.Hu, Yangzhou、Ritchie, J. R. Brent(1993)。Measuring destination attractiveness: A contextual approach。Journal of Travel Research，32(2)，25-34。  new window
10.高俊雄(19950900)。觀光旅遊地區經營開發之規劃與推動。觀光研究學報，1(3)，29-43。new window  延伸查詢new window
11.Bigné, J. E.、Sánchez, M. I.、Sánchez, J.(2001)。Tourism image, evaluation variables and after purchase behavior: Inter-relationship。Tourism Management，22(6)，607-616。  new window
12.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management，17(3)，165-174。  new window
13.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
14.Beard, Jacob G.、Ragheb, Mounir G.(1980)。Measuring leisure satisfaction。Journal of Leisure Research，12(1)，20-33。  new window
15.Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing，60(3)，15-32。  new window
16.Dorfman, P. W.(1979)。Measurement and meaning of recreation satisfaction: A case study of camping。Environment and Behavior，11(4)，483-510。  new window
17.Bultena, Gordon L.、Klessig, Lowell L.(1969)。Satisfaction in camping: A conceptualization and guide to social research。Journal of Leisure Research，1(4)，348-354。  new window
18.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
19.陳水源(19881000)。遊客遊憩需求與遊憩體驗之研討。戶外遊憩研究，1(3)，25-51。new window  延伸查詢new window
20.張孝銘、李豪(20080800)。觀光吸引力、遊憩體驗、遊憩滿意度及重遊意願之相關研究--以苗栗縣大湖鄉為實證。休閒產業管理學刊，1(2)，57-69。new window  延伸查詢new window
21.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing，49(4)，41-50。  new window
22.Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(1983)。Modeling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research，20(3)，296-304。  new window
23.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing，78(1)，51-60。  new window
24.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
25.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
26.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。  new window
會議論文
1.Miller, J. A.(1977)。Studying Satisfaction, Modifying Models, Eliciting Expectations, Posing Problems and Making Meaningful Measurements。Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction，(會議日期: 1977/04/11-1977/04/13)。Cambridge, MA：Marketing Science Institute。72-91。  new window
研究報告
1.花蓮縣政府(2017)。2016年遊客人數統計資料。  延伸查詢new window
2.臺東縣政府(2017)。2016年遊客人數統計資料。  延伸查詢new window
學位論文
1.傅惠蘭(2005)。露營動機的方法目的鏈結模式之研究--以龍門露營區家庭遊客為例(碩士論文)。世新大學。  延伸查詢new window
2.胡德旺(2014)。青少年參與露營休閒活動之學習成效、活動滿意度與活動忠誠度(碩士論文)。南華大學。  延伸查詢new window
3.林晉毅(2003)。遊憩衝擊與遊客體驗關係之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
4.徐存香(2016)。家庭露營者露營體驗行為及休閒效益之研究(碩士論文)。臺北市立大學。  延伸查詢new window
5.陳宥儒(2016)。以休閒農場經營管理探討露營活動發展與管理之研究(碩士論文)。國立東華大學。  延伸查詢new window
6.陳美吟(1985)。遊樂體驗之分析，以楓林瀑布、擎天崗、太平山實例調查(碩士論文)。國立臺灣大學。  延伸查詢new window
7.廖明豊(2003)。東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
圖書
1.陳水源(1988)。擁擠與戶外遊憩體驗關係之研究--社會心理層面之探討。臺北：大立出版社。new window  延伸查詢new window
2.Smith, S. L. J.(1996)。Recreation Geography。Longman。  new window
3.Leiper, Neil(1990)。Tourism Planning: An Integrated and Sustainable Development。Van Nostrand Reinhold Company。  new window
4.Swarbrooke, J.(2002)。The development and management of visitor。London：Butterworth-Heinemann。  new window
5.Kelly, J. R.(1987)。Freedom to be: Toward a new sociology of leisure。New York：MacMillan。  new window
6.Clawson, M.、Knetsch, J. L.(1966)。Economic of Outdoor Recreation。The Johns Hopkins University Press。  new window
7.Getz, Donald(1991)。Festivals, Special Events, and Tourism。New York, NY：Van Nostrand Reinhold Company。  new window
8.Rossman, J. R.(1989)。Recreation Programming Designing Leisure Experience。Champaign, Illinois：Sagamore Publishing。  new window
9.Gunn, C. A.、Var, T.(2002)。Tourism planning: Basics, concept, cases。New York：Routledge。  new window
10.Hampel, D. J.(1977)。Consumer Satisfaction With The Home Buying Process: Conceptualization and Dissatisfaction。Cambridge, Mass：Marketing Science Institute。  new window
11.Chubb, M.、Chubb, H. R.(1981)。One-third of Our Time?: An Introduction to Recreation Behavior and Resource。New York：John Wiley and Sons, Inc.。  new window
12.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: work is theatre and every business a stage。Harvard Business School Press。  new window
13.陳盛雄(2009)。國家森林遊樂區露營場地與活動之規畫評估--結案報告。臺北市：行政院農業委員會林務局。  延伸查詢new window
14.Gunn, C. A.(1993)。Tourism planning: basics, concepts and cases。New York：Taylor & Francis。  new window
其他
1.交通部觀光局東部海岸國家風景區(2017)。露營區介紹，http://www.eastcoast-nsa.gov.tw/zh-tw/Service/Campsite。  延伸查詢new window
2.交通部觀光局東部海岸國家風景區管理處(2017)。東部海岸地理環境，http://www.eastcoast-nsa.gov.tw/zh-tw/Travel/Geography。  延伸查詢new window
3.行政院農業委員會(2015)。推動精緻農業健康卓越方案，http://www.coa,gov.tw/。  延伸查詢new window
圖書論文
1.Driver, B. L.、Tocher, R. C.(1970)。Toward a Behavioral Interpretation of Recreational engagements, with implications for Planning。Elements of Outdoor Recreation Planning。Ann Arbor, MI：The University of Michigan Press。  new window
 
 
 
 
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