本研究旨在探討中華職棒台南球場球迷觀賞動機與休閒效益參與現況及態度之關係。研究方法以問卷調查方式進行，量表包含背景變項、觀賞動機、休閒效益三部份，本研究正式問卷調查施測日期為2010年7月2日（星期五）至2010年7月29日（星期四），抽測方式為隨機挑選五場比賽，在現場隨機發放問卷進行施測。再針對研究問題利用統計套裝軟體SPSS12.0進行統計分析。其次，考慮到比賽地點及時間的限制，故分成兩組人馬，同時在門外內進行問卷的收集，收集的場次包含7月2、3、20、28、29日在台南球場之戰。計發出問卷311份，經刪除無效問卷後，獲得有效問卷262份，有效回收率為84.2%。研究結果顯示：中華職棒球迷觀賞動機當中比賽內容顯著高於媒體效應。觀賞動機與休閒效益各變項之間具有高度的相關性，為了解觀賞動機與休閒效益的方向性問題，在之後進行迴歸分析以了解觀賞動機與休閒效益間的關係。本研究最後依據研究結果提出相關建議。

This study aimed to explore the Chinese Professional Baseball Stadium Tainan casual fans watch the motives and benefits of participation in the relationship between status and attitude. Research methods conducted a questionnaire survey, scale contains background variables, viewing motivation, leisure-effective three parts, this study applied a formal survey date for the July 2, 2010 (Friday) - July 29, 2010 (Thursday), random sampling tests and methods for the selection of five games, sent out questionnaires to a random on-site test facilities. For research questions and then use statistical software packages for statistical analysis SPSS12.0. Secondly, taking into account the venue and time constraints, it is divided into two groups who, while outside the questionnaire within the collection, including collection of the screening on July 2,3,20,28,29 course of the war in Tainan. Total 311 questionnaires were sent, once you delete invalid questionnaires, 262 valid questionnaires were obtained, the effective rate was 84.2%. The results show: Chinese Professional Baseball fans watch the game content was significantly higher than among the motives media effects. Viewing motivation and leisure benefits between the various variables are highly correlated to understand the benefits of viewing direction and leisure motivation problems in later regression analysis to understand the benefits of viewing motivations and the relationship between leisure. Finally, based on the findings of this study relevant recommendations.