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題名:計畫行為理論於運動比賽現場觀賞研究領域之應用
書刊名:中華體育季刊
作者:余宗龍 引用關係李永祥 引用關係
作者(外文):Yu, Chung-longLee, Yong-hsiang
出版日期:2013
卷期:27:4=107
頁次:頁297-307
主題關鍵詞:運動觀賞行為觀眾決策態度主觀規範知覺行為控制Sport spectating behaviorSpectator decision-makingAttitudeSubjective normPerceived behavioral control
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:165
  • 點閱點閱:83
期刊論文
1.Wann, D. L.、Grieve, F. G.、Zapalac, R. K.、Pease, D. G.(2008)。Motivational profiles of sport fans of different sports。Sport Marketing Quarterly,17(1),6-19。  new window
2.Zhao, G. Z.、Pechmann, C.(2007)。The impact of regulatory focus on adolescents' response to antismoking advertising campaigns。Journal of Marketing Research,44(4),671-687。  new window
3.Chorlton, K.、Conner, M.、Jamson, S.(2012)。Identifying the psychological Determinants of risky riding: An application of an extended theory of planned behaviour。Accident Analysis and Prevention,49,142-153。  new window
4.Frost, S.、Myers, L. B.、Newman, A. P.(2001)。Genetic screening for Alzheimer’s disease: What factors predict intentions to take a rest?。Behavior Medicine,27(3),101-109。  new window
5.Garland, R.、Macpherson, T.、Haughey, K.(2004)。Rugby fan attraction factors。Marketing Bulletin,15,1-12。  new window
6.Hamilton, K.、White, K. M.(2008)。Extending the theory of planned behavior: The role of self and social influences in predicting adolescent regular moderate-to-vigorous physical activity。Journal of Sport & Exercise Psychology,30(1),56-74。  new window
7.Hansen, T.、Jensen, J. M.(2007)。Understanding voters' decisions: A theory of planned behavior Approach。Innovative Marketing,3(4),87-94。  new window
8.Lu, W.-C.、Lin, S.-H.、Cheng, C.-F.(2011)。Sports spectator behavior: A test of the theory of planned behavior。Perceptual and Motor Skills,113(3),1017-1026。  new window
9.McLachlan, S.、Hagger, M. S.(2011)。The influence of chronically accessible autonomus and controlling motives on physical with an extended theory of planned behavior。Journal of Applied Social Psychology,41(2),445-470。  new window
10.Norman, P.、Clark, T.、Walker, G.(2005)。The theory of planned behavior, descriptive norms, and the moderating role of group identification。Journal of Applied Social Psychology,35(5),1008-1029。  new window
11.Trail, G. T.、Anderson, D. F.、Fink, J. S.(2002)。Examination of gender differences in important of and satisfaction with venue factors at intercollegiate basketball games。International Sports Journal,6(1),51-64。  new window
12.Wann, D.、Bayens, C.、Driver, A.(2004)。Likelihood of attending a sporting event as a function of ticket scarcity and team identification。Sport Marketing Quarterly,13(4),209-215。  new window
13.Zhang, J. J.、Pease, D. C.、Lam, E. T. C.、Bellerive, L. M.、Pham, U. L.、Williamson, D. P.、Wall, K. A.(2001)。Sociomotivational factors affecting spectator attendance at minor league hockey games。Sport Marketing Quarterly,10(1),43-56。  new window
14.Fink, J. S.、Trail, G. T.、Anderson, D. F.(2002)。Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team difference。Sport Marketing Quarterly,11(1),8-19。  new window
15.Jones, I.(2000)。A model of serious leisure idenification: The case of football fandom。Leisure Studies,19(4),283-298。  new window
16.McMillan, B.、Higgins, A. R.、Conner, M.(2005)。Using an extended theory of planned behaviour to understand smoking amongst school children。Addiction Re-search & Theory,13(3),293-306。  new window
17.Zhang, J. J.、Pease, D. G.、Hui, S. C.、Michaud, T. J.(1995)。Variables affecting the spectator decision to attend NBA games。Sport Marketing Quarterly,4(4),29-39。  new window
18.呂宛蓁(20110600)。計畫行為理論於健身運動領域之應用。中華體育季刊,25(2)=97,290-296。new window  延伸查詢new window
19.Eves, F.、Hoppe, R.、Mclaren, L.(2003)。Prediction of specific types of physical activity using the theory of planned behavior。Journal of Applied Biobehavioral Research,8(2),77-95。  new window
20.Kemer, M. S.、Kalinski, M. I.(2002)。Scale construction for measuring adolescent boys’ and girls’ attitudes, beliefs, perception of control, and intention to engage in leisure-time physical activity。Perceptual and Motor Skills,95(1),109-117。  new window
21.Hansen, H.、Gauthier, R.(1989)。Factors affecting attendance at professional sport events。Journal of Sport Management,3(1),15-32。  new window
22.Wakefield, Kirk L.、Sloan, Hugh J.(1995)。The effects of team loyalty and selected stadium factors on spectator attendance。Journal of Sport Management,9(2),153-172。  new window
23.Melnick, Merrill J.(1993)。Searching for sociability in the stands: A theory of sports spectating。Journal of Sports Management,7(1),44-60。  new window
24.Wakefield, Kirk L.、Blodgett, Jeffrey G.、Sloan, Hugh J.(1996)。Measurement and management of the sportscape。Journal of Sport Management,10(1),15-31。  new window
25.林錫波(20090600)。以計畫行為理論及階段行為改變模式探討大學生在中華職棒之觀賞意圖。大專體育學刊,11(2),57-68。new window  延伸查詢new window
26.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behaviour and intentions to attend a sport event。Sport Management Review,6(2),127-145。  new window
27.許建民(20061200)。職棒比賽現場觀賞行為意圖之研究--計畫行為理論之應用。國立體育學院論叢,17(4),11-24。new window  延伸查詢new window
28.Jain, Shailendra Pratap、Agrawal, Nidhi、Maheswaran, Durairaj(2006)。When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames。Journal of Consumer Research,33(1),91-98。  new window
29.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intentions and behavior: An application of the theory of planned behavior。Leisure Sciences,23(3),165-178。  new window
30.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior,24(1),108-127。  new window
31.Higgins, E. T.(2002)。How self-regulation creates distinct values: The case of promotion and prevention decision making。Journal of Consumer Psychology,12(3),177-191。  new window
32.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
33.Han, Heesup、Kim, Yunhi(2010)。An investigation of green hotel customers' decision formation: Developing an extended model of the theory of planned behavior。International Journal of Hospitality Management,29(4),659-668。  new window
34.Armitage, Christopher J.、Conner, Mark(1998)。Extending the Theory of Planned Behavior: A Review and Avenues for Further Research。Journal of Applied Social Psychology,28(15),1429-1464。  new window
35.Higgins, E. Tory(1987)。Self-discrepancy: A theory relating self and affect。Psychological Review,94(3),319-340。  new window
36.王忠茂(20050300)。職棒興農牛隊球迷觀賞動機與滿意度之研究。大專體育學刊,7(1),67-78。new window  延伸查詢new window
37.呂宛蓁、鄭志富(20080900)。職棒觀眾觀賞行為意圖模式之研究。大專體育學刊,10(3),57-71。new window  延伸查詢new window
38.李能慧、古東源、吳桂森、余泰魁(20040200)。金門觀光客行為傾向模式之建構。管理學報,21(1),131-151。new window  延伸查詢new window
39.莊忠柱、陳天賜、姚為守(20040900)。職業棒球主場觀眾人數的影響因素之探討--以中華職棒聯盟為例。體育學報,37,163-175。new window  延伸查詢new window
40.Baade, R. A.、Tiehen, L. J.(1990)。An analysis of major league baseball attendance, 1969-1987。Journal of Sport and Social Issues,14(1),14-32。  new window
41.Han, Heesup、Hsu, Li-Tzang Jane、Sheu, Chwen(2010)。Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities。Tourism Management,31(3),325-334。  new window
42.Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research,24(3),207-224。  new window
43.Guo, Q.、Johnson, C. A.、Unger, J. B.、Lee, L.、Xie, B.、Chou, C.、Palmer, P. H.、Sun, P.、Gallaher, P.、Pentz, M.(2007)。Utility of the theory of reasoned action and theory of planned behavior for predicting Chinese adolescent smoking。Addictive Behaviors,32(5),1066-1081。  new window
44.Taylor, Shirley、Todd, Peter(1995)。An integrated model of waste management behavior: A test of household recycling and composting intentions。Environment and Behavior,27(5),603-630。  new window
45.Quintal, V. A.、Lee, J. A.、Soutar, G. N.(2010)。Risk, uncertainty and the theory of planned behavior: A tourism example。Tourism Management,31(6),797-805。  new window
46.Ajzen, Icek、Madden, Thomas J.(1986)。Prediction of Goal-directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control。Journal of Experimental Social Psychology,22(5),453-474。  new window
47.Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist,52(12),1280-1300。  new window
48.Cesario, Joseph、Grant, Heidi、Higgins, E. Tory(2004)。Regulatory Fit and Persuasion: Transfer from 'Feeling Right'。Journal of Personality and Social Psychology,86(3),388-404。  new window
49.Madrigal, R.(2003)。Investigating an Evolving Leisure Experience: Antecedents and Consequences of Spectator Affect During a Live Sporting Event。Journal of Leisure Research,35(1),23-48。  new window
50.Scott, D.、Willits, F. K.(1989)。Adolescent and adult leisure patterns: A 37-year follow-up study。Leisure Sciences,11(4),323-335。  new window
51.Zhang, J. J.、Smith, D. W.、Pease, D. G.、Mahar, M. T.(1996)。Spectator knowledge of hockey as significant predictor of game attendance。Sport Marketing Quarterly,5(3),41-48。  new window
學位論文
1.呂宛蓁(2007)。職棒現場觀眾參與行為意圖模式之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
2.邢逸玲(2002)。預測與解釋國立東華大學學生從事跑步、唱KTV、上網咖三種休閒行為--計畫行為理論的應用(碩士論文)。國立東華大學。  延伸查詢new window
3.謝智謀(1991)。職業棒球運動觀賞行為之研究(碩士論文)。國立體育學院。  延伸查詢new window
4.劉美稚(1999)。台灣職業棒球消費行為研究(碩士論文)。國立政治大學。  延伸查詢new window
5.熊鴻鈞(2009)。超級籃球聯賽現場觀眾消費行為意圖模式之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
6.陳忠誠(2005)。大學生參與現場觀賞SBL超級籃球聯賽行為意圖之研究-以文化大學學生為例(碩士論文)。臺北巿立體育學院。  延伸查詢new window
圖書
1.高俊雄(2008)。運動休閒管理。臺北市:華都文化事業有限公司。  延伸查詢new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Shank, M. D.(2008)。Sport marketing: A strategic perspective。Upper Saddle River, NJ:Prentice Hall。  new window
4.廖淑伶(2007)。消費者行為:理論與應用。前程文化事業股份有限公司。  延伸查詢new window
5.Wann, D. L.、Melnick, M. J.、Russell, G. W.、Pease, D. G.(2001)。Sport Fans: The Psychology and Social Impact of Spectators。Routledge。  new window
其他
1.Ajzen, I.(2007)。Construction of a standardized questionnaire for the theory of planned behavior,http://www.unix.oit.umass.edu/~aizen/pdf/tpb.measurement.pdf, 2013/10/04。  new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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