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題名:消費者產品外觀價值評價與購買意願之相關性探討--以數位相機為例
書刊名:藝術學報
作者:陳俊智吳俞瑩
作者(外文):Chen, Chun-chinWu, Yu-ying
出版日期:2012
卷期:8:2=91
頁次:頁39-62
主題關鍵詞:產品外觀Kano品質模式價值評價購買意願涉入多屬性設計決策Product appearanceValue assessmentPurchase intentionKano modelInvolvement
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:18
  • 點閱點閱:84
期刊論文
1.Dodds, W. B.、Monroe, K. B.、Grewal, D.(199108)。Effects of price, brand, andstore information on buyers' product evaluations。Journal of Marketing Research,28,307-319。  new window
2.Taylor, S. A.、Baker, T. L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
3.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
4.Zaichkowsky, J. L.(198512)。Measuring the Involvement Construct。Journal of Consumer Research,12(December),341-352。  new window
5.Matzler, K.、Hinterhuber, H. H.(1998)。How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment。Technovation,18(1),25-38。  new window
6.Patterson, P. G.、Spreng, R. A.(1997)。Modelling the Relationship between Perceived Value, Satisfaction and Repurchase Intentions in A Business-to-Business, Services Context: An Empirical Examination。International Journal of Service Industry Management,8(5),414-434。  new window
7.Kano, N.、Seraku, N.、Takahashi, F.、Tsuji, S.(1984)。Attractive Quality and Must-be Quality。The Journal of Japanese Society for Quality Control,14(2),39-48。  new window
8.Zeithaml, Valarie A.、Parasuraman, A.、Malhotra, Arvind(2002)。Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge。Journal of the Academy of Marketing Science,30(4),362-375。  new window
9.Belk, Russell W.(1988)。Possessions and the Extended Self。The Journal of Consumer Research,15,139-168。  new window
10.林彥呈、管倖生(20001100)。產品色彩與造型搭配相關性之研究。工業設計,28(2)=103,148-153。new window  延伸查詢new window
11.Govers, C. M. P.(1996)。What and how of quality function deployment (QFD)。International Journal of Production Economics,46/47,575-585。  new window
12.Jane, A. C.、Dominguez, S. M.(2003)。Citizens' role in health services: Satisfaction behavior: Kano's model。Quality Management in Health Care,12(1),64-71。  new window
13.Keng、Yang, C.(1993)。Personal values, demographic and consumption behavior: a study of Taiwanese consumer。Journal of International Consumer Marketing,6(1),27-48。  new window
14.Knox, Simon、Walker, David(2003)。Empirical Developments in the Measurement of Involvement, Brand Loyalty and Their Relationship in Grocery Markets。Journal of Strategic Marketing,11(4),271-286。  new window
15.Lerner, J. S.、Small, D. A.、Loewenstein, G.(2004)。Heart strings and purse strings。Psychological Science,15(5),337-341。  new window
16.Lin, L.-Z.、Hsu, T.-H.、Huang, L.-C.(2011)。Application of fuzzy measures in the product appearance value assessment。Application Software Computer,11(2),1867-1875。  new window
17.Rose, G. M.、Shoham, A.、Kahle, L. R.、Batra, R.(1994)。Social values, conformity, and dress。Journal of Applied Social Psychology,24(17),1501-1519。  new window
18.Bloch, P. H.(1995)。Seeing the Ideal Form: Product Design and Consumer Response。Journal of Marketing,59,16-29。  new window
19.侯嘉政、傅柏霖(200803)。產品涉入與品牌涉入對品牌忠誠度之影響--以數位相機為例。行銷評論,5(1),27-56。new window  延伸查詢new window
20.Shen, X. X.、Tan, K. C.、Xie, M.(2000)。An integrated approach to innovative product development using Kano's model and QFD。European Journal of Innovation Management,3(2),91-99。  new window
21.Boote, Alfred S.(1981)。Market segmentation by personal values and salient product attributes。Journal of Advertising Research,21(1),29-35。  new window
22.Schwartz, S. H.、Bilsky, W.(1987)。Toward a universal psychological structure of human values。Journal of Personality and Social Psychology,53(3),550-562。  new window
23.Solomon, M. R.(1983)。The role of products as social stimuli: A symbolic interactionalism perspective。Journal of Consumer Research,10(3),319-329。  new window
24.Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing,58(2),81-95。  new window
25.Mittal, Vikas、Ross, William T. Jr.、Baldasare, Patrick M.(1998)。The Asymmetric Impact of Negative and Positive Attribute-level Performance on Overall Satisfaction and Repurchase Intentions。Journal of Marketing,62(1),33-47。  new window
26.Laurent, G.、Kapferer, J. N.(1985)。Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement。Journal of Advertising Research,25(6),48-56。  new window
27.Moorman, C.、Zaltman, G.、Deshpande, R.(199208)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29,314-329。  new window
28.Sweeney, J. C.、Soutar, G. N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77,203-220。  new window
29.Mittal, B.、Lee, M. S.(1989)。A Causal Model of Consumer Involvement。Journal of Economic Psychology,10,363-389。  new window
30.陳正男、丁學勤(2002)。The asymmetrical and non-linear effects of store quality attributes on customer satisfaction。Total Quality Management,13(4),547-569。  new window
會議論文
1.Rijsdijk, S. A.、Hultink, E. J.(2002)。The Impact of Product Smartness on Consumer Satisfaction through Product Advantage, Compatibility, and Complexity。Orlando, USA.。  new window
學位論文
1.王月青(2001)。影響產品價值感之造形元素探討(碩士論文)。國立台灣科技大學。  延伸查詢new window
2.楊祖賜(2006)。年輕消費者對MP3隨身聽造形要素於價值感認知差異之研究(碩士論文)。大同大學。  延伸查詢new window
3.彭麟婷(2009)。色彩與形態對產品意象之交互影響--以手機為例(碩士論文)。國立成功大學。  延伸查詢new window
4.Creusen, M. E. H.(1998)。Product Appearance and Consumer Choice(博士論文)。Delft University of Technology,Delft, The Netherlands。  new window
圖書
1.Holbrook, M. B.(1994)。The nature of customer value: An axiology of service in the consumption experience。Service quality: New directions in theory and practice。Thousand Oaks, CA:Sage Publications。  new window
2.Schiffman, L.G.、Kanuk, L. L.(2000)。Consumer Behavior。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Fishbein, M.、Ajzen, I.(1975)。Belief, attitude, intention, and behavior: An Introduction to Theory and Research。Reading, MA:Addison-Wesley。  new window
4.Nicosia, F. M.(1966)。Consumer decision process, marketing and advertising implication。Englewood Cliffs, NJ:Prentice-Hall。  new window
5.Rokeach, Milton. J.(1973)。The Nature of Human Values。New York:The Free Press。  new window
6.Roy、Cornwell(2003)。Sponsorship-linked marketing: Opening the black box。  new window
7.Strauss, J.、Forest, R.(2001)。E-Marketing。Upper Saddle River, NJ:Prentice-Hall。  new window
8.Baxter, Mike(1995)。Product Design: A Practical Guide to Systematic Methods of New Product Development。London:Chapman & Hall。  new window
9.Greenbaum, T. L.(1993)。The Handbook for Focus Group Research。New York:Lexington Books。  new window
10.Engle, J. F.、Blackwell, R. D.、Miniard, P. W.(1968)。Consumer Behavior。Forth Worth, TX:New York, NY:The Dryden Press:Holt, Rinehart & Winston。  new window
11.Robbins, S. P.(2005)。Organizational behavior。Prentice-Mall, Inc.。  new window
圖書論文
1.Garber, Lawrence L., Jr.、Kardes, Frank R.、Sujan, Mita(1995)。The Package Appearance in Choice。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
2.Veryzer, Robert W. Jr.(1995)。The Place of Product Design and Aesthetics in Consumer Research。NA - Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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