| 期刊論文1. | Grewal, D.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The Effects of Store Name, Brand Name, and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 2. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 | 3. | Jones, Thomas. O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。 | 4. | 岳林(2002)。認識體驗行銷。品質月刊,38(9),62-63。 延伸查詢 | 5. | Mandler, George(2005)。The Consciousness Continuum: From ‘Qualia’ to ‘Free Will’。Psychological Research,69,330-337。 | 6. | Rapaport, William J.(2005)。Implementation is Semantic Interpretation: Further Thoughts。Journal of Experimental & Theoretical Artificial Intelligence,17(4),385-417。 | 7. | 劉維公(2008)。轉型的創新,風格的競爭力來自美感資產。中衛報告,4,6。 延伸查詢 | 8. | Woodside, A.G.、Frey, L.L.、Daly, R.T.(1989)。Linking Service Quality, Customer Satisfaction and Behavioral Intention。Journal of Health Care Marketing,9(7),5-17。 | 9. | Kirezle, Ozge(2011)。Museum Marketing: Shift from Traditional to Experiential Marketing。International Journal of Management Cases,13(4),173-184。 | 10. | Jame, A.、Goode, M.H.(2001)。Consumer and Brands: A Study of the Impact of Self-Image Congruence on Brand Preference and Satisfaction。Marketing Intelligence and Planning,19(7),482-492。 | 11. | Liesse, J.(1991)。Brands in Trouble, Advertising Age。Journal of the Academy of Marketing Science,62(51),16-50。 | 12. | Schlueter, S.(1992)。Get to the Essence of a Brand Relationship。Marketing News,26(2),4。 | 13. | Reichheld, Frederick、Sasser, W.E.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(13),105-111。 | 14. | Gronholdt, L.、Martensen, A.、Kristensen, K.(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。 | 15. | Gautier, A.(2003)。Customer Experience Thing again Why Experiential Marketing is the Big Thing。Marketing Magazine,6(3),6-8。 | 16. | Rory, P. M.(2000)。A Consumer-Orientated framework of brand equity and loyalty。International Journal of Market Research,42(1),65-78。 | 17. | Reichheld, Frederick F.(1996)。Learning from Customer Defections。Harvard Business Review,74(2),56-70。 | 18. | 蘇宗雄(20000600)。體驗設計行銷--感性抬頭.進入大體驗時代。設計,93,5-8。 延伸查詢 | 19. | Thakor, M. V.、Katsanis, L. P.(1997)。A Model of Brand and Country Effects on Quality Dimensions: Issues and Implications。Journal of International Consumer Marketing,9(3),79-100。 | 20. | Stank, T. P.、Goldsby, T. J.、Vickery, S. K.(2003)。Logistics Service Performance: Estimating its Influence on Market Share。Journal of Business Logistics,24(1),27-55。 | 21. | 黃逸甫(20040100)。服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響--以銀行業為例。廣告學研究,21,53-80。 延伸查詢 | 22. | Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。 | 23. | Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。 | 24. | Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。 | 25. | Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。 | 26. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 27. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 28. | Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。 | 29. | Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。 | 30. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 | 31. | Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。 | 32. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。 | 33. | Müller, Wolfgang(1991)。Gaining competitive advantage through customer satisfaction。European Management Journal,9(2),201-211。 | 34. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 | 35. | Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。 | 36. | De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。 | 學位論文1. | 古惠文(2008)。體驗行銷、品牌形象、知覺價值與行為意向之關聯性研究--以美白保養品為例(碩士論文)。南台科技大學。 延伸查詢 | 2. | 黃鈺津(2008)。體驗行銷、體驗價值、品牌形象對顧客滿意度與行為意向影響之關係研究--以高雄統一夢時代購物中心為例(碩士論文)。南台科技大學。 延伸查詢 | 3. | 林聖偉(2005)。品牌形象、服務品質、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行業為例(碩士論文)。靜宜大學。 延伸查詢 | 4. | 劉育昇(2005)。服務品質、品牌形象、顧客滿意度與顧客忠誠度關係之研究(碩士論文)。國立臺北大學。 延伸查詢 | 5. | 尹代豪(2004)。飛航臺灣國際航線航空公司之品牌忠誠度研究(碩士論文)。國立東華大學。 延伸查詢 | 6. | 張原皓(2005)。休閒農場體驗行銷策略、體驗滿意度與品牌形象關係之研究(碩士論文)。屏東科技大學。 延伸查詢 | 7. | 廖俊儒(2004)。職棒現場觀眾消費體驗要素對體驗滿意度與忠誠意願影響之研究(博士論文)。國立臺灣師範大學。 延伸查詢 | 8. | 邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。 延伸查詢 | 9. | 黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(碩士論文)。大葉大學。 延伸查詢 | 圖書1. | 出井伸之(2010)。新時代,大轉變:SONY前董事長出井伸之的21世紀預言。台北:天下雜誌。 延伸查詢 | 2. | Pride, William M.、Hughes, Robert J.、Kapoor, Jack R.(2012)。Introduction to Business。South-Western:Cengage Learning。 | 3. | 陸谷孫(1992)。東華英漢辭典。台北:東華書局。 延伸查詢 | 4. | Flexner, S.B.、Hauck, L.C.(1983)。The Random House Dictionary of the English Language。New York:Random House。 | 5. | Lovelock, P.、Christopher, H.(1993)。Product Plus: How Product + Service = Competitive Advantage。NJ:McGraw Hill。 | 6. | Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York:American Management Assocation。 | 7. | Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北:經濟新潮社。 延伸查詢 | 8. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 | 9. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 10. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | 其他1. | 陳華焜(20100813)。感質國際交流研討會暨感質商品/服務頒獎典禮。 延伸查詢 | 圖書論文1. | Hawkins, J. D.、Herrenkohl, T.、Farrington, D. P.、Brewer, D. D.、Catalano, R. F.、Harachi, T. W.(1998)。A Review of Predictors of Youth Violence。Serious and Violent Juvenile Offenders: Risk Factors and Successful Interventions。Thousand Oaks, CA:Sage。 | |
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