文全球化的文化衝擊，導致地方文化認知式微，藉由文化商品的推行，連結地方的文化特性與本質，呈現地方文化的內涵與特色。本研究針對市面上客家文化商品進行調查，探討何種文化設計屬性才能滿足消費者的需求。搭配Kano品質模式之「雙向問卷」方法與Refined Kano品質模型之應用，分析設計屬性對於消費者滿意度的影響，歸納出客家文化商品的魅力因子，提供日後文化商品設計改良之準則與應用之可行性。

The cultural impact of globalization has caused weakening of many local cultures. Promotion of cultural products can connect cultural feature and essence and present the connotation and characteristics of local culture. This study aimed to explore the design attributes of products developed from Hakka culture resources to meet consumer needs and desires. In use of the Kano quality model and Refined Kano model to explore the different relationships between the performance of design attributes and of user satisfaction, the attractive design factors of the Hakka design are found. The research results can be as the design criteria and references for the cultural product design.