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題名：基於網站廣度與深度之網站尋獲度研究
書刊名：教育資料與圖書館學
作者：謝建成／林黃瑋
作者(外文)：Shieh, Jiann-cherng／Lin, Huang-wei
出版日期：2012
卷期：50:2
頁次：頁255-288
主題關鍵詞：資訊架構；尋獲度；網站深度；網站廣度；Information architecture；Findability；Site depth；Site breadth
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:10
  • 點閱點閱:30
內部尋獲度是網站讓使用者能夠找到確切所需資訊所在之能力。研究顯示有效之資訊架構是有助於網站內部尋獲度與使用性之提昇。然而，使用者能容忍點擊多少次滑鼠找到其所需要的資訊（網站深度)？使用者眼睛能掃視多少個網頁項目個數（網站廣度）？是網站設計師與使用性專家多年來熱烈討論與研究的議題。Zaphiris於2000研究發現，網站深度與廣度會影響使用者對網站使用的喜好程度。在以使用者為中心的設計概念下，卡片分類法一直是建構較佳尋獲度與使用性網站之既經濟又有效的工具。卡片分類法實施於使用者，主要是為獲取使用者對於網站資訊內容分類的認知，在蒐集不同使用者之分類結果後，進一步透過集群分析、因素分析等資料分析方法，找出使用者共同認知之分類模式，以建立網站架構，提昇網站尋獲度與使用性。以卡片分類法建構網站著重於使用者共同認知的形塑，對於網站深度與廣度所可能造成尋獲度及使用性之影響並未予以探討。本研究嘗試於卡片分類法建構網站架構過程中考量網站深度與廣度的因素，以提出網站建構之新方法，並藉由尋獲度評估驗證其成效。
Interior findability of a web site is the ability to allow users to find the exact needs of the information where exists in the site. Studies have shown that the effective information architecture can be used to enhance its interior findability and usability. However, the user can tolerate how many times the mouse clicks to find the information they need (site depth)? Users’ eyes can glance over how many items on a web page (site breadth)? The issues have been discussed and researched by web site designers and usability experts over the years. In 2000, Zaphiris found that the site depth and breadth have the impact on user preferences of the site. Based on user-centered design concept, the card sorting method is an economical and effective tool can be used to construct websites with better findability. Card Sorting Implementation is primarily to acquire users’ awareness about the classification of information content on a web site. After collecting the classifications from different users, and further through cluster analysis, factor analysis and other data analysis methods to identify the common perception of classifications from different users’, we can create a web structure with enhanced findability and usability. Card sorting method is applied to construct the shape of the site focused on user shared cognition, but the site depth and breadth may cause the effects on its findability and usability have not be explored. This study attempts to apply the card sorting method to construct the web site architecture in considering the factors of site depth and breadth, thus to propose a new method of website construction. We then use the evaluation of findability of web site to verify its effectiveness.
期刊論文
1.Kaufman, J.(2006)。Card sorting: An inexpensive and practical usability technique。Intercom，53(9)，17-19。  new window
2.Wang, P.、Hawk, W. B.、Tenopir, C.(2000)。User's interaction with World Wide Web resource: An exploratory study using a holistic approach。Information Processing & Management，36(2)，229-251。  new window
3.Fincher, S.、Tenenberg, J.(2005)。Making sense of card sorting data。Expert Systems，22(3)，89-93。  new window
4.謝建成、丁依玲、陳慧倫(20110700)。大學圖書館網站資訊尋獲度之研究。資訊管理學報，18(3)，25-49。new window  延伸查詢new window
5.謝建成、吳怡青(20100300)。改進修正型德菲式卡片分類法探討大學圖書館網站尋獲度之研究。教育資料與圖書館學，47(3)，245-282。new window  延伸查詢new window
6.Morville, P.(2005)。Ambient findability: Libraries at the crossroads of ubiquitous computing and the internet。Online，29(6)，16-21。  new window
7.Norman, K. L.、Chin, J. P.(1988)。The effect of tree structure on search in a hierarchical menu selection system。Behavior & Information Technology，7(1)，51-65。  new window
8.Bernard, M. L.(20020700)。Examining the effects of hypertext shape on user performance。Usability New，4(2)。  new window
9.代玉美、劉元芳(2005)。我國IA( 信息构建) 研究綜述。情報資料工作，2005(2)，15-18。  延伸查詢new window
10.Capra, M. G.(2005)。Factor analysis of card sort data: An alternative to hierarchical cluster analysis.。Proceedings of the Human Factors and Ergonomics Society Annual Meeting，49(5)，691-695。  new window
11.Faiks, A.、Hyland, N.(2000)。Gaining user insight: A case study illustrating the card sort technique。College & Research Libraries，61(4)，349-357。  new window
12.Jacko, J. A.、Salvendy, G.(1996)。Hierarchical menu design: Breadth, depth, and task complexity。Perceptual and Motor Skills，82，1187-1201。  new window
13.Jacko, J. A.、Salvendy, G.、Koubek, R. J.(1995)。Modelling of menu design in computerized work。Interacting with Computers，7(3)，304-330。  new window
14.Kiger, J. I.(1984)。The depth/breadth trade-off in the design of menu-driven user interfaces。International Journal of Man-Machine Studies，20(2)，201-213。  new window
15.Seppälä, P.、Salvendy, G.(1985)。Impact on depth of menu hierarchy on performance effectiveness in a supervisory task: Computerized flexible manufacturing systems。Human Factors，27(6)，713-722。  new window
16.Snowberry, K.、Parkinson, S. R.、Sisson, N.(1983)。Computer display menus。Ergonomics，26(7)，699-712。  new window
17.Zaphiris, P. G.(2000)。Depth Vs Breath in the arrangement of web links。Proceedings of the Human Factors and Ergonomics Society Annual Meeting，44(4)，453-456。  new window
會議論文
1.White, B.(2003)。Web accessibility, mobility, and findability。Web congress, 2003. Proceedings. First Latin American。Los Alamitos, CA：IEEE Computer Society。239-240。  new window
2.Miller, D. P.(1981)。The depth/breadth tradeoff in hierarchical computer menus。Human Factors Society 25th Annual Meeting，296-300。  new window
3.Larson, K.、Czerwinski, M.(1998)。Web Page Design: Implications of Memory, Structure and Scent for Information Retrieval。CHI '98 Human Factors in Computing Systems，18-23。  new window
4.Tullis, T.、Wood, L.(2004)。How many users are enough for a card-sorting study?。The Annual Meeting of the Usability Professionals Association，(會議日期: 2004/06/10-06/12)。Minneapolis, MN。  new window
學位論文
1.丁依玲(2007)。以卡片分類法分析大學圖書館網站：以國立臺灣師範大學圖書館為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.藍素華(2001)。大學圖書館網站資訊架構可用性之研究--以國立臺灣大學圖書館網站為例(碩士論文)。國立臺灣大學。  延伸查詢new window
3.蔡維君(2006)。大學圖書館網站好用性評估：以臺灣大學圖書館網站為例(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Brinck, T.、Gergle, D.、Wood, S. D.(2002)。Usability for the web: designing web sites that work。San Diego, CA：Academic Press。  new window
2.Morville, P.、Rosenfeld, L.(2006)。Information Architecture for the World Wide Web。Sebastapol, CA：O'Reilly Sebastapol。  new window
3.林清山(1992)。心理與教育統計學。東華書局。  延伸查詢new window
4.藝立協(2003)。Blog：部落格線上出版、網路日誌實作。臺北市：上奇科技文化。  延伸查詢new window
5.Wurman, Richard Saul(1997)。Information Architects。New York, NY：Graphis Press。  new window
6.Krug, S.(2006)。Don’t make me think: A common sense approach to web usability。Berkeley, CA：New Riders。  new window
其他
1.Ahlstrom, V.，Allendoerfer, K.(2004)。Information organization for a portal using a card-sorting technique，http://hf.tc.faa.gov/technotes/dot-faa-ct-tn04-31.pdf， 2010/04/26。  new window
2.Hinkle, V.(2008)。Card-sorting: What you need to know about analyzing and interpreting card sorting results，http://www.surl.org/usabilitynews/102/cardsort.asp， 2010/04/27。  new window
3.Nielsen, J.(20040719)。Card sorting: How many users to test，https://www.nngroup.com/articles/card-sorting-how-many-users-to-test/， 2010/04/26。  new window
4.Fuccella, J.，Pizzolato, J.(1998)。Creating web site designs based on user expectations and feedback，http://internettg.org/newsletter/june98/web_design.html， 2010/04/26。  new window
5.Hawley, M.(2008)。Extending card-sorting techniques to inform the design of web site hierarchies，http://www.uxmatters.com/MT/archives/000332.php。  new window
6.Spencer, D.，Warfel, T.(2004)。Card sorting: a definitive guide，http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide， 2010/04/21。  new window
7.Toub, S.(2000)。Evaluating information architecture(2010/05/06)。，http://argus-acia.com/white_papers/evaluating_ia.pdf。  new window
8.Martin, S.(1999)。Cluster analysis for web site organization: using cluster analysis to help meet users, expectations in site structure，http://www.intemettg.org/newsletter/dec99/cluster_analysis.html， 2010/04/26。  new window
9.Deaton, M.(2002)。Sorting techniques for user-centered information design，http://www.mmdeaton.com/SortingTechniquesforInformationDesign.pdf， 2010/04/21。  new window
10.Geven, A.，Sefelin, R.，Tscheligi, M.(2006)。Depth and breadth away from the desktop: The optimal information hierarchy for mobile use。  new window
11.Paul, C. L.(2008)。A practitioner’s guide to the modified-delphi card sort，http://www.obso1337.org/hci/delphi/Paul_UPA2008_preprint.pdf， 2010/04/26。  new window
12.Robertson, J.(2002)。Information design using card sorting，http://www.intranetjournal.com/articles/200202/pkm_02_05_02a.html， 2010/04/26。  new window
13.Zaphiris, P., & Mtei, L.(1997)。Depth vs Breadth in the arrangement of web links，http://otal.umd.edu/SHORE/bs04/， 2010/03/16。  new window
14.Zaphiris, P.，Savitch, N.(2008)。Age-related differences in browsing the web，http://www.sparc.ac.uk/media/downloads/executivesummaries/exec_summary_zaphiris.pdf， 2010/06/29。  new window
圖書論文
1.Martin, S.、Kidwell, D. K.(2001)。A case study in cluster analysis for intranet organization.。Engineering management for appied technology (EMAT 2001): 2nd International Workshop on Engineering Management for Applied Technology。Los Alamitos, CA：IEEE。  new window
2.Matsui, S.、Yamada, S.(2008)。Optimizing hierarchical menus by genetic algorithm and simulated annealing。Proceedings of the 10th annual conference on Genetic and Evolutionary Computation。New York, NY：ACM。  new window
3.Wallace, D.、Anderson, N.、Shneiderman, B.(1987)。Time stress effects on two menu selection systems。Proceedings of the human factors society 31st annual meeting。  new window
 
 
 
 
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