資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(18.221.161.79)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
臺灣好行觀光意象之偏好與願付價格研究
書刊名:
休閒與社會研究
作者:
王淑美
/
謝承憲
作者(外文):
Wang, Shu-mei
/
Hsieh, Cheng-hsien
出版日期:
2014
卷期:
9
頁次:
頁49-67
主題關鍵詞:
臺灣好行
;
觀光意象
;
導覽解說
;
願付價格
;
Taiwan Tourist Shuttle Travel
;
TTST
;
Tourism images
;
Tour guiding interpretation
;
Willingness to pay
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
2
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
2
共同引用:0
點閱:58
本研究以需求者角度探討服務客群潛在屬性,進行遊客、觀光相關業者及公部門對於觀光運具供需之檢視,歸納選擇臺灣好行觀光運具之主要因素;結合臺灣好行遊程所能獲得之觀光意象及其與路線觀光吸引力或體驗,探究具推行潛力之目標客群。本研究以臺灣好行黃金福隆線為案例,調查觀光客對於臺灣好行上導覽解說服務的付費意願,結果發現願付價格受到受訪者性別、年齡、所得條件的影響。根據分析結果,臺灣好行黃金福隆線可以設定年輕族群為目標市場,提供適當的導覽解說服務以提升營運收入。此外,臺灣好行運具上所提供之導覽解說的方式與體驗參與程度也會影響願付價格的高低。本研究結果可提供予公部門與營運者參考,有助於相關營運策略與補貼評估準則之擬定。
以文找文
To ease the congestion of tourism destinations from private vehicles in peak hours, the Tourism Bureau developed the Taiwan Tourist Shuttle Travel (TTST) services to seamlessly connect the main transit terminals and tourism destinations in 2009. TTST services improve the service quality of transportation and achieve the carbon emissions reduction resolutions, simultaneously. However, the operators have identified TTST services as public transit for tourism purpose trips rather than tour buses, bringing insufficient passenger volume. The authorities thus subsidize the operation as well as marketing costs of TTST services. For satisfying the tourist demands, the tourism elements integrating tourism facilities along with tourism services should be provided to construct the tourism image of TTST service and improve the attractiveness. Accordingly, this study explores the attributes of potential passengers based on the perspectives of consumers. Moreover, both the supply side and demand side of TTST services including tourists, tourism industries and authorities are considered to induce the essential factors influencing the choice behavior on TTST services. This study suggests marketing strategies for the target customers via analyzing the tourism images and their interactions with destination attraction as well as tourist participation experience during the TTST tour. Therefore, this study investigates the willingness to pay and critical tourism images affecting passenger volume of TTST service for present and potential tourists using revealed and stated preference survey, respectively, rather than the modal choice behavior in tourism destinations. Furthermore, the Bass diffusion model is employed to simulate the impact of strategies on passenger volume of TTST services, and assists planners in allocating resources.
以文找文
期刊論文
1.
Amirnejad, H.、Khalilian, S.、Assareh, M. H.、Ahmadian, M.(2006)。Estimating the existence value of north forests of Iran by using a contingent valuation method。Ecological Economics,58(4),665-675。
2.
Morisugi, H.(2000)。Evaluation Methodologies of Transportation Projects in Japan。Transport Policy,7(1),35-40。
3.
Ahmed, M.、Umali, G. M.、Chong, C. K.、Rull, M. F.、Garcia, M. C.(2006)。Valuing recreational and conservation benefits of coral reefs-The case of Bolinao, Philippines。Ocean and Coastal Management,50(1/2),103-118。
4.
Bandara, Ranjith、Tisdell, Clem(2004)。The net benefit of saving the Asian elephant: a policy and contingent valuation study。Ecological Economics,48(1),93-107。
5.
Barr, R. F.、Mourato, S.(2009)。Investigating the potential for marine resource protection through environmental service markets: An exploratory study from La Paz, Mexico。Ocean and Coastal Management,52(11),568-577。
6.
Barrio, M.、Loureiro, M. L.(2010)。A meta-analysis of contingent valuation forest studies。Ecological Economics,69(5),1023-1030。
7.
Becker, N.、Choresh, Y.、Bahat, O.、Inbar, M.(2009)。Economic analysis of feeding stations as a means to preserve an endangered species: The case of Griffon Vulture (Gyps fulvus) in Israel。Journal for Nature Conservation,17(4),199-211。
8.
Hearne, R. R.、Salinas, Z. M.(2002)。The use of choice experiments in the analysis of tourist preferences for ecotourism development in Costa Rica。Journal of Environmental Management,65(2),153-163。
9.
Heidea, C. M.、Jeroen, C. J. M.、Ekko, C.、Paulo, A. L. D.(2008)。Economic valuation of habitat defragmentation: A study of the Veluwe, the Netherlands。Ecological Economics,67(2),205-216。
10.
Kaval, P.、Loomis, J.、Seidl, A.(2007)。Willingness-to-pay for prescribed fire in the Colorado (USA) wildland urban interface。Forest Policy and Economics,9(8),928-937。
11.
Lee, C. K.、Lee, J. H.、Kim, T. K.、Mjelde, J. W.(2010)。Preferences and willingness to pay for bird-watching tour and interpretive services using a choice experiment。Journal of Sustainable Tourism,18(5),695-708。
12.
Lee, C. K.、Mjelde, J. W.(2007)。Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ。Ecological Economics,63(2/3),511-520。
13.
Lee, D. B. Jr.(2000)。Methods for evaluation of transportation projects in the USA。Transport Policy,7(1),41-50。
14.
Ojea, Elena、Loureiro, Maria L.(2010)。Valuing the recovery of overexploited fish stocks in the context of existence and option values。Marine Policy,34(3),514-521。
15.
Piga, C. A. G.(2003)。Territorial planning and tourism development tax。Annals of Tourism Research,30(4),886-905。
16.
Quinet, E.(2000)。Evaluation methodologies of transportation projects in France。Transport Policy,7(1),27-34。
17.
Saengsupavanich, C.、Seenprachawong, U.、Gallardo, W. G.、Shivakoti, G. P.(2008)。Port-induced erosion prediction and valuation of a local recreational beach。Ecological Economics,67(1),93-103。
18.
Ojeda, M. I.、Mayer, A. S.、Solomon, B. D.(2008)。Economic valuation of environmental services sustained by water flows in the Yaqui River Delta。Ecological Economics,65(1),155-166。
19.
Venkatachalam, L.(2004)。The contingent valuation method: a review。Environmental Impact Assessment Review,24(1),89-124。
20.
Turpie, J. K.(2003)。The existence value of biodiversity in South Africa: how interest, experience, knowledge, income and perceived level of threat influence local willingness to pay。Ecological Economics,46(2),199-216。
21.
Boyle, Kevin J.、Johnson, F. Reed、McCollum, Daniel W.、Desvousges, William H.、Dunford, Ricard W.、Hudson, Sara P.(1996)。Valuing public goods: Discrete versus continuous contingent valuation responses。Land Economics,72(3),381-396。
22.
Baral, N.、Stern, M. J.、Bhattarai, R.(2008)。Contingent valuation of ecotourism in Annapurna conservation area, Nepal: Implications for sustainable park finance and local development。Ecological Economics,66(2/3),218-227。
研究報告
1.
Daniels, R. C. Rospabé, S.(2005)。Estimating an earnings function from coarsened data by an interval censored regression procedure。
學位論文
1.
李奇嶽(2013)。歷史事實對遺跡遊客願付價格之影響研究(178)。新亞研究所,香港。
延伸查詢
2.
林和萱(2010)。體驗型電動交通工具願付價格之評估–以東部休閒區域遊客為例(碩士論文)。國立宜蘭大學,宜蘭縣。
延伸查詢
圖書
1.
國立暨南國際大學(2011)。100年臺灣好行(景點接駁)旅遊服務計畫考核及輔導作業案成果報告書。交通部觀光局。
延伸查詢
2.
Haab, Timothy C.、McConnell, Kenneth E.(2002)。Valuing Environmental and Natural Resources: The Econometrics of Non-market Valuation。Edward Elgar Press。
3.
Mitchell, Robert Cameron、Carson, Richard T.(1989)。Using Surveys to Value Public Goods: The Contingent Valuation Method。Washington, DC:Resources for the Future Press。
其他
1.
交通部觀光局(20120715)。中華民國100年來臺旅客消費及動向調査,http://admin.taiwan.net.tw/statistics/market.aspx?no=133。
延伸查詢
2.
交通部觀光局(20120715)。中華民國100年國人旅遊狀況調查,http://admin.taiwan.net.tw/statistics/market.aspx?no=133。
延伸查詢
3.
Mitchell, R. C.,Carson, R. T.(1981)。An Experiment in Determining Willingness to Pay for National Water Quality Improvements,http://yosemite,epa.gov/ee/epa/eerm.nsf/cf39fDd6770458fc8525769a006aba5a/fcc9c397939cbed0852575b6005flc9f/$FILE/EE-0011-01.pdf。
圖書論文
1.
Wight, P.(1998)。Tools for sustainability analysis in planning and managing tourism and recreation in the destination。Sustainable tourism : A geographical perspective。United Kingdom:Addison Wesley Longman Limited。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
社頂自然公園生態導覽解說之價格制訂--考慮校正樣本選擇偏誤之區間迴歸分析法
2.
遊客對生態旅遊認知的評估與其願付價格之關聯研究
3.
低碳觀光目的地運具選擇偏好行為之研究
1.
歷史事實對遺跡遊客願付價格之影響研究
無相關書籍
無相關著作
1.
運動文化觀光的內涵與展望
2.
以家長式領導觀點探究我國非營利體育運動組織之組織文化
3.
腳鬥士比賽之技術運用研究
4.
參與動機、阻礙與再參與意願關係之研究--以自行車活動為例
5.
運動公共領域的實踐:民眾參與救國團社教中心運動休閒研習課程滿意度之研究
6.
銀髮族志工參與動機、積極性因應與幸福感之研究--以北區醫院為例
7.
以雲端服務記敘家庭親子休閒生活之運用與省思:以家庭親子社群為例
8.
襲產旅遊遊客文化認同、場所依戀與重遊行為意圖之研究
9.
臺東縣農會人員休閒參與對身心健康影響之研究
10.
臺東縣消防人員休閒參與對身心健康影響之研究
11.
以混合方法研究探析中華職棒行銷與公關媒體策略
12.
The Effects of Self-construal and Product Involvement on Brand Personality in e-Sport Advergames
13.
論國內女子籃球團隊組織、球員健康管理、教練領導哲學
14.
音樂律動對視障學童身體活動量和體適能提升之課程規劃設計
15.
運動代言人可信度對商品效益之探討
QR Code