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題名：襲產旅遊遊客文化認同、場所依戀與重遊行為意圖之研究
書刊名：休閒與社會研究
作者：李安娜 引用關係
作者(外文)：Li, An-na
出版日期：2015
卷期：12
頁次：頁63-78
主題關鍵詞：文化認同；場所依戀；重遊；Cultural identity；Place attachment；Revisit
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:67
  • 點閱點閱:79
襲產旅遊是觀光產業中持續成長的一種類型，本研究目的為探討襲產旅遊遊客文化認同、場所依戀與重遊行為意圖間之關係，以了解遊客重遊行為意圖之發展與形成。透過旅遊區現地自填式調查問卷收集遊客資料，選擇鹿港老街旅遊區為研究基地，經資料分析結果顯示遊客的文化認同影響場所依戀，且文化認同與場所依戀兩者皆對重遊行為意圖產生影響，表示文化認同與場所依戀為遊客重遊行為意圖重要的前置變項。研究結論為遊客對旅遊區文化的認同能增進遊客場所依戀與重遊行為，且旅遊區無形的文化要素也是形成遊客對旅遊區情感連結的重要因素。建議襲產旅遊經營單位可依據，作為擬定遊客行銷計畫之參考。
Heritage tourism is one of the growth sectors in the tourism industry. The purpose of this study is to examine cultural identity and place attachment on tourists' revisit behavioral intention. A self-administered survey was conducted on heritage tourists in the historic town of Lu-Kang. The results indicated that cultural identity influenced place attachment, which in turn cultural identity and place attachment influenced tourists' revisit behavioral intention. Overall, the results confirmed that cultural identity and place attachment are important antecedents of tourists' revisiting behavioral intention. The findings suggested that the cultural identity plays a significant role in place attachment and revisit behavioral intention. Therefore, intangible cultural elements generate tourists' emotional bonding with destination. Implications for theory and practice are provided.
期刊論文
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12.Hou, Jing-Shoung、Lin, Chung-Hsien、Morais, Duarte B.(2005)。Antecedents of Attachment to a Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan。Journal of Travel Research，44(2)，221-233。  new window
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17.Hutchinson, J.、Lai, F. J.、Wang, Y. C.(2009)。Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions among Golf Travelers。Tourism Management，30(2)，298-308。  new window
18.Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing，23(1)，45-61。  new window
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21.Cole, S. T.、Illum, S. F.(2006)。Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions。Journal of Vacation Marketing，12(2)，160-173。  new window
22.Hui, Tak Kee、Wan, David、Ho, Alvin(2007)。Tourists' satisfaction, recommendation and revisiting Singapore。Tourism Management，28(4)，965-975。  new window
23.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
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25.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
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30.Kyle, G. T.、Graefe, A. R.、Manning, R.、Bacon, J.(2003)。An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail。Journal of Leisure Research，35(3)，249-273。  new window
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圖書
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圖書論文
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2.Low, S. M.、Altman, I.(1992)。Place attachment: A conceptual inquiry。Readings in attitude theory and measurement。New York：Wiley。  new window
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4.Williams, D. R.、Patterson, M. E.(1999)。Environmental psychology: Mapping landscape meanings for ecosystem management。Integrating social sciences and ecosystem management: Human dimensions in assessment, policy and management。Champaign, IL：Sagamore。  new window
5.Stokols, D.、Shumaker, S. A.(1981)。People in Places: A Transactional View of Settings。Cognition, Social Behavior, and the Environment。Lawrence Erlbaum Associates, Inc.。  new window
6.Toyota, M.(2006)。Consuming images: Young female Japanese tourists in Bali, Indonesia。Tourism consumption and representation: Narratives of place and self。Cambridge, MA：CAB International。  new window
 
 
 
 
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