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題名：民眾對替代能源車輛政策信念與使用意向間關係之研究
書刊名：運輸學刊
作者：張新立 引用關係／梁竣凱／黃銘崇／黃新薰／劉致言
作者(外文)：Chang, Hsin-li／Liang, Jyun-kai／Hwang, Ming-chorng／Huang, Hsin-hsun／Liu, Chih-yan
出版日期：2014
卷期：26:2
頁次：頁141-171
主題關鍵詞：政策信念；替代能源車輛；計畫行為理論；結構方程模式；Policy belief；Alternative fuel vehicle；Theory of planned behavior；Structure equation modeling
原始連結：連回原系統網址new window
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為因應日趨惡化之全球暖化與氣候變遷議題，節省能源消耗與減少溫室氣體已成為各國之主要政策。針對此點，交通部與其他部會正積極合作推廣替代能源車輛的使用，此政策能否成功的關鍵乃在於政策是否為民眾所接受。本研究以計畫行為理論為基礎，搭配嚴謹之政策發展程序，討探民眾對於「經濟誘因」、「交通管理」、「車輛監理」與「基礎與輔助設施建置」等政策信念與替代能源車輛使用意向之間的關係。經蒐集1,314個有效樣本（668汽車，644機車），透過結構方程模式之分析，結果顯示，基礎建設政策及經濟誘因政策信念對於使用意向具有影響。最後提出理論與實務上之意涵，供推廣替代能源車輛政策參考之用。
Global warming and climate change have become more and more deteriorate. Energy conservation and carbon reduction have been one of the most important policies to confront with the problem. Ministry of Transportation and Communications (MOTC) is now promoting the usage of alternative fuel vehicle (AFV). A key success factor of this policy is the people’s belief toward to AFV promoting policy. By drawing on theory of planed behavior, this study examines the relationship between the people’s beliefs regarding four policies, including ＂economic incentive＂, ＂traffic management＂, ＂motor vehicles administration＂ and ＂infrastructure construction＂, and usage intention of AFV. 1,314 effective samples (668 autos, 644 motorcycles) are collected to verify the reliability and validity of the measurement instrument and correlation between constructs. The results show that the people’s beliefs regarding ＂economic incentive＂ and ＂infrastructure construction＂ are positive to usage intention of AFV. We believe that the results of this study could provide valuable information to promote the policy of AFV usage in Taiwan.
期刊論文
1.黃銘崇、黃新薰、劉致言(20120500)。臺灣運輸部門推廣替代能源車輛之策略規劃。碳經濟，25，39-61。new window  延伸查詢new window
2.Ahn, J.、Jeong, G.、Kim, Y.(2008)。A Forecast of Household Ownership and Use of Alternative Fuel Vehicles: A Multiple Discrete-continuous Choice Approach。Energy Economics，30(5)，2091-2104。  new window
3.Dagsvik, J. K.、Wennemo, T.、Wetterwald, D. G.、Aaberge, R.(2002)。Potential Demand for Alternative Fuel Vehicles。Transportation Research Part B: Methodological，36(4)，361-384。  new window
4.Melaina, M.、Bremson, J.(2008)。Refueling Availability for Alternative Fuel Vehicle Markets: Sufficient Urban Station Coverage。Energy Policy，36(8)，3233-3241。  new window
5.Romm, J.(2006)。The Car and Fuel of the Future。Energy Policy，34(17)，2609-2614。  new window
6.Smith, E. R.、Conrey, F. R.(2007)。Agent-based Modeling: A New Approach for Theory Building in Social Psychology。Personality and Social Psychology Review，11(1)，87-104。  new window
7.Wang, Y. W.、Lin, C. C.(2009)。Locating Road-vehicle Refueling Stations。Transportation Research Part E: Logistics and Transportation Review，45(5)，821-829。  new window
8.Warshaw, P. R.、Davis, F. D.(1985)。Disentangling Behavioral Intentions and Behavioral Expectations。Journal of Experimental Social Psychology，21(3)，213-228。  new window
9.Yeh, S.(2007)。An Empirical Analysis on the Adoption of Alternative Fuel Vehicles: The Case of Natural Gas Vehicles。Energy Policy，35(11)，5865-5875。  new window
10.Zhang, T.、Gensler, S.、Garcia, R.(2011)。A Study of the Diffusion of Alternative Fuel Vehicles: An Agent: Based Modeling Approach。Journal of Product Innovation Management，28(2)，152-168。  new window
11.Prochaska, J. O.、Diclement, C. C.(1983)。Stages and processes of change of smoking: Toward an integrative model of change。Journal of consulting and clinical psychology，51(3)，390-395。  new window
12.Buchanan, T.、Smith, J. L.(1999)。Using the Internet for Psychological Research: Personality Testing on the World Wide Web。British Journal of Psychology，90(1)，125-144。  new window
13.Taylor, S.、Todd, P. A.(1995)。Assessing IT usage: The role of prior experience。Management Information Systems Quarterly，19(4)，561-570。  new window
14.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
15.Gosling, S. D.、Vazire, S.、Srivastava, S.、John, O. P.(2004)。Should We Trust Web-based Studies? A Comparative Analysis of Six Preconceptions about Internet Questionnaires。American Psychologist，59(2)，93-104。  new window
16.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。  new window
17.游森期、余民寧(20060600)。網路問卷與傳統問卷之比較：多樣本均等性方法學之應用。測驗學刊，53(1)，103-127。new window  延伸查詢new window
18.Hu, Paul J.、Chau, Patrick Y. K.、Sheng, Olivia R. Liu、Tam, Kar Yan(1999)。Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology。Journal of Management Information Systems，16(2)，91-112。  new window
19.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
20.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
會議論文
1.Molin, E.、Aouden, F.、Van Wee, B.(2007)。Car Drivers’ Stated Choices for Hydrogen Cars: Evidence from a Small-scale Experiment。86th Annual Meeting of the Transportation Research Board。  new window
研究報告
1.黃宗煌(2011)。運輸部門能源與溫室氣體資料之構建與盤查機制之建立：建立運輸能源效率指標與運輸成長預測模式。  延伸查詢new window
2.黃銘崇(2013)。交通部門推廣替代能源車輛策略與作法之規劃。  延伸查詢new window
圖書
1.International Energy Agency(2010)。Electric and Plug-In Hybrid Vehicle Road Map。Paris, France：IEA。  new window
2.International Energy Agency(2009)。Transport, Energy and CO2。Paris, France：IEA。  new window
3.唐錦超(2006)。創新的擴散。臺北市：遠見天下文化出版股份有限公司。  延伸查詢new window
4.Nixon, H.、Saphores, J. D.(2011)。Understanding Household Preferences for Alternative-fuel Vehicle Technologies。San Jose：Mineta Transportation Institute。  new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
6.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY：Guilford Press。  new window
7.Rogers, Everett M.(2003)。Diffusion of innovations。Free Press。  new window
其他
1.經濟部能源局(200806)。永續能源政策綱領草案，經濟部。，http://web3.moeaboe.gov.tw/ECW_WEBPAGE/TopicSite/Energyjpolicy/Default.htm， 2012/07/24。  延伸查詢new window
2.交通部統計處(2008)。96年計程車營運狀況調查，http://www.motc.gov.tw/uploaddowndoc?file=survey/20080930142415_3.xls&filedisplay=20080930142415_3.xls&flag=doc， 2014/02/04。  new window
3.交通部統計處(2009)。97年自用小客車使用狀況調查，http://www.motc.gov.tw/uploaddowndoc?file=survey/20091023162933_3.xls&filedisplay=20091023162933_3.xls&flag=doc， 2014/02/04。  new window
4.交通部統計處(2010)。98年機車使用狀況調查，http://www.motc.gov.tw/uploaddowndoc?file=survey/20101202111632_3.xls&filedisplay=20101202111632_3.xls&flag=doc， 2014/02/04。  new window
5.交通部統計處(2012)。100年交通部統計要覽，http://www.motc.gov.tw/ch/home.jsp?id=59&parentpath=0,6， 2014/02/04。  new window
6.行政院主計處(2011)。政府統計總覽，http://www.dgbas.gov.tw/mp.asp?mp=1， 2014/02/04。  延伸查詢new window
7.Ajzen, I.(2012)。Theory of Planned Behavior，http://people.umass.edu/aizen/tpb.html， 2014/02/04。  new window
圖書論文
1.羅勝強、姜燕(2008)。調節變項與中介變項。組織與管理研究的實證方法。臺北市：華泰文化事業股份有限公司。  延伸查詢new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
3.Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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