The purpose of this research is to discuss the behavior intention of consumer participating in health and leisure center by Theory of Planned Behavior. There were four purposes: Ⅰ. Understand the background of the current situation of the consumer.Ⅱ. Explore the differences situation of consumers by different background variables toward the attitude, subjective norm, perceived behavioral control to participate in the health and leisure center. Ⅲ. Explore the degree of influence of consumers by different background variables toward the attitude, subjective norm, perceived behavioral control and behavioral intentions to participate in the health and leisure center. Ⅳ. Explore the prediction situation of attitudes, subjective norms and perceived behavioral control to behavioral intention on consumer participation in health and leisure center. This research uses designed by the researcher of the "Consumer Participation in Health and Leisure Center Behavioral Intention Questionnaire" as research tools, There are 316 valid samples by Body House Fitness Center in Pingtung. The effective response rate is 90.5%. The survey data used the SPSS 19.0 for Windows statistical software for data analysis, and summarized research results are as follows: 1.The average points of consumers in the attitude belief structure is over 4; the consumer participation in health and leisure center is hold positive beliefs; In subjective norm believe belief structure, consumers think other important people or group both hold positive beliefs on consumer participation in health and leisure center; In overall perceived behavioral control belief structure, 90.2% of consumers think that if he is willing to can participate. 2.Consumer background variables in the attitude dimensions of the average monthly income of 40,000 to 60,000 consumers more than 20,000 to 40,000 consumers.3.The behavioral intentions of consumer participation in health and leisure center, attitudeswith the best explanatory power, perceived behavioral control, followed by subjective norms, compared with last.