臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：臺灣雲林地方旅遊民宿休憩行為屬性之關係
書刊名：國立虎尾科技大學學報
作者：郭漢鍠 引用關係／梁大慶 引用關係／阮炳嵐 引用關係／吳美霞
作者(外文)：Gwo, Han-hwang／Liang, Ta-ching／Juan, Ping-lan／Wu, Mei-hsia
出版日期：2015
卷期：32:3
頁次：頁103-117
主題關鍵詞：民宿；知覺；遊憩體驗；永續發展；Homestay accommodation；Perception；Recreational experience；Sustainable management
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:55
透過整理比較國外、內民宿發展過程之各個趨勢與特色，歸納分析從事民宿與旅館業的差異性，再者與民宿遊客訪談並將記錄過程之心得萃取及精簡製作成封閉式可信度之問卷，而後逢機實質進行民宿旅客為對象的問卷，由分析問卷數據了解遊客選擇民宿行為前後關係及其間的特質，這些關係中瞭解旅遊者選擇民宿的動機、住宿後體驗感受與支配行為之潛在因素。經由因素分析方法探索得知地方民宿旅客選擇行為簡要的主因與模式，構面結果顯示休閒行為進行選擇及體驗民宿最主要解釋的意義為知覺與感受。至於探索整體這地方旅遊者選擇民宿行為可區分形成四個不同群集的構面如下：個體與環境氛圍、發現自我與成長、遊憩體驗與短暫自在生活。又經由變異分析方法比較旅民宿旅客社經背景與這些構面間是否存在差異，發現除了年齡顯示無差異外，其他條件背景於這些構面存在些許不同差異的結果，而這些異同正也可提供經營者參考之依據，以及了解屬性相互關係而轉化成為實務策略之經營，以符合當代民宿服務品質的趨勢，如此應用可輔助這類事業體之經營朝向永續發展。
The reduction is classified through analysing properties between homestay and hotel accomodations where they locate domestically and overseas, it provides some reference and idea to conclude what is trendency and characteristic in the field, business and management in B&B accomodation. Above comments they are applied to create the closed questionaire with communication randomly to each other about related customers/travelers, which the result would be illutrated to establish the inventory form validly. Moreover, how to select homestay accomodation it is tracked, by way of exploring factor analysis(EFA), to find distinctively behavioral attributes, which they show up some explanation why customers/travelers do to be finite-fixed pattern. The apllied process EFA runs to find out 4 dimentions for the customer need as follows: 1. atmosphere around individual and location environment, 2. discovering oneself and his/her growth, 3. enjoying recreational experience, 4.relaxing and free contemporaneously, they are discussed to be aspcts of recreational motivation, experience, perception, and cognition. Additionally, they exist the significant difference all except age between demography and dimension with ANOVA. To sum up, the factorable dimensions contribute to owner for managerial improvement, they might be applied to design strategical service for keeping customer in mind identifically and develop for sustainable management in perspctive.
期刊論文
1.郭漢鍠、蘇玫碩、李世宏、吳銘晏(20100600)。觀賞水族休閒人口與特性間關係之研究--以臺灣兩典型農村鄉鎮為例。國立虎尾科技大學學報，29(2)，123-135。new window  延伸查詢new window
2.Kapferer, J. K.、Laurent, G.(1985)。Consumers' involvement profile: New empirical results。Advances in Consumer Research，12，290-295。  new window
3.周武(2001)。周武談臺灣休閒產業的未來。新浪雜誌，760。  延伸查詢new window
4.Morrison, A.、Pearce, P.、Moscardo, G.、Nadkarni, N.、O'Learyt, J.(1996)。Specialist accommodation: definition, markets served and roles in tourism development。Journal of Travel Research，6(1)，18-26。  new window
5.Tucker, H.、Lynch, P.(2004)。Host-guest dating: the potential of improving the customer experience through host-guest psychographic matching。Journal of Quality Assurance in Hospitality and Tourism，5(2)，11-32。  new window
6.Leonard, F.、Sasser, W. E.(1982)。The inline of quality。Harvard business review，60，163-171。  new window
7.郭漢鍠、蘇玫碩、沈銘恭(20100300)。雲林縣西部濱岸保育型休憩之整體規劃與策略。國立虎尾科技大學學報，29(1)，131-141。new window  延伸查詢new window
8.Lanier, P.、Berman, J.(1993)。Bed-and-Breakfast Inn come of age。The Cornell Hotel and Restaurant Administration Quarterly，34，15-23。  new window
9.Oppermann, M.(1995)。Holidays on the Farm: A Case Study of German Hosts and Guests。Journal of Travel Research，34(1)，63-67。  new window
10.Nuntsu, N.、Tassiopoulos, D.、Haydam, N.(2004)。The bed and breakfast market of Buffalo city (BC), South Africa: present status, constraints and success factors。Tourism management，25(4)，515-522。  new window
11.Grönroos, C.(1978)。A service-oriented approach to marketing of services。European Journal of Marketing，12(8)，588-601。  new window
12.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
13.Scott, D.、Shafer, C. S.、Bryan, H.、McFarlane, B. L.(2001)。Recreational Specialization: A Critical Look at the Construct。Journal of Leisure Research，33(3)，319-343。  new window
14.Dawson, C. P.、Brown, T. L.(1988)。B&Bs: A matter of choice。Cornell Hotel and Restaurant Administration Quarterly，29(1)，17-21。  new window
15.鄭健雄(20010400)。民宿經營之道。農業經營管理會訊，27，6-9。  延伸查詢new window
16.Nelson, Phillip J.(1974)。Advertising as information。The Journal of Political Economy，82(4)，729-754。  new window
17.林梓聯(20010400)。臺灣的民宿。農業經營管理會訊，27，3-5。  延伸查詢new window
18.McIntyre, N.(1989)。The personal meaning of participation: Enduring involvement。Journal of Leisure Research，21(2)，167-179。  new window
19.McIntyre, Norman、Pigram, John J.(1992)。Recreation specialization reexamined: The case of vehicle-based campers。Leisure Sciences，14(1)，3-15。  new window
20.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review，61(5)，64-75。  new window
21.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
22.Darby, Michael R.、Karni, Edi(1973)。Free Competition and the Optimal Amount of Fraud。Journal of Law and Economics，16(1)，67-88。  new window
會議論文
1.Oliver, R.(1980)。Conceptualization and measurement of disconfirmation perceptions in the prediction of consumer satisfaction。Fourth Annual Conference on consumer satisfaction, dissatisfaction, and complaining behavior。Bloomington：School of Business, Indiana University。  new window
學位論文
1.宋懷德(2007)。南投縣清境地區民宿業與觀光發展策略規劃之研究(碩士論文)。逢甲大學，台中。  延伸查詢new window
2.鮑敦瑗(2000)。溫泉旅館遊客市場區隔分析之研究--以知本溫泉為例(碩士論文)。朝陽大學，台中市。  延伸查詢new window
3.鄭健雄(1998)。台灣休閒農場企業化經營策略之研究(博士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Middleton, V.、Clarke, J.(2001)。Marketing in travel and tourism。Oxford：Butterworth-Heinemann。  new window
2.Nisika(2000)。State of small business in SA: Annual review 1999。Pretoria：Nisika Enterprise Promotion Agency。  new window
3.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
圖書論文
1.Buhalis, D.、Cooper, C.(1998)。Competition or co-operation? Small and medium sized enterprises at the destination。Embracing change in tourism。London, UK：Routledge。  new window
2.McDough, F.(2001)。Way forward for small business。Enterprise: where black business lives。Johannesburg, Midrand：CTP Book Printers。  new window
3.Smith, R. A.、Houston, M. J.(1982)。Script-based evaluations of satisfaction with services。Emerging perspectives on services marketing。Chicago：American Marketing。  new window
4.Lewis, Robert C.、Booms, Bernard H.(1983)。The marketing aspects of service quality。Emerging Perspectives on Services Marketing。American Marketing Association。  new window
5.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago：American Marketing Association。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：718（臺灣：709，外國：9） ／ 本年度總使用人次：1586744 ／ 訪客人次（自102年09月）：67399586
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上