Kinmen is the channel between Taiwan and China because of located along the coastal area of Southern Fujian. Kinmen has become an important gateway to connect China presently. China visitors to Kinmen were increasing over the years. Besides, the free and independent travels for China visitors are permitted by Executive Yuan. China visitors to Kinmen could be expected to keep increasing. Therefore, to understand the potential and demands of future market is a very important issue. The aims of this study was to discuss the effects of China visitors' resource information and travel experience of Kinmen on their travel intentions, days and willingness to pay for the tours in Kinmen. The residents in Xiamen were taken as the respondents of questionnaire survey. A total of 642 valid questionnaires were received. Results suggested that 96.1% of respondents knew Kinmen, but only 9.68% of respondents had visited Kinmen. The respondents showed more interests in the nature resources in Kinmen. Travel intention was measured on a scale of 1 to 10, where 10 was the maximum level of interest in traveling in Kinmen. The average of travel intention was 8.34. The average days of willingness to stay in Kinmen were 4.16 days. The average of willingness to pay for the trips was 2,512.35 RMB. Respondents' familiarity with different resources influenced their travel intention, days of willingness to stay and willingness to pay for the trips to Kinmen. Respondents who knew Kimen or who knew that there were otters, horseshoe crabs and traditional houses in Kinmen had significantly higher travel intention. Respondents who knew that there were various kinds of birds and otters in Kinmen would like to stay more days in kinmen significantly. Respondents who knew Kinmen or who knew that there were various kinds of birds, horseshoe crabs and traditional houses in Kinmen had significantly higher willingness to pay for the trips to Kinmen.