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題名:「唯手機族」對未來電話調查的挑戰與啟發
書刊名:調查研究
作者:許勝懋
作者(外文):Hsu, Shen-mao
出版日期:2015
卷期:34
頁次:頁33-65
主題關鍵詞:涵蓋率近用性唯手機族投票率CoverageAccessibilityCell-phone-onlyVoter turnout rate
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:44
  • 點閱點閱:69
臺灣地區的電話調查一向有嚴重的涵蓋率問題,而隨著民眾使用手機日益普及,傳統以有線電話號碼為抽樣底冊的電話調查涵蓋率也日益縮小。本研究以 2012年及 2013年臺灣選舉與民主化調查進行比較分析,運用「近用性」(accessibility)為定義的「唯手機族(cell-phone-only,CPO)」當作基礎,分析後發現「唯手機族」佔臺灣地區20歲以上民眾的6.2%。「唯手機族」帶來的估計偏差約為0.93個百分點,正負方向則要視變數性質與人口特徵與政治態度的關聯而定。本研究透過具有「黃金標準」的「選舉投票率」與調查結果進行比對,在考量選後定群追蹤調查及樣本流失的情況下,證實加權處理會改善傳統電話調查的推估偏差。相較於美國,臺灣應該準備啟動手機調查的探索性研究,雖然代價偏高、成本效益偏低,但在研究方法上已有大致共識,未來應針對相關議題擬定合理的解決模式。
The proportion of adults with cell-phone-only (CPO) is growing rapidly. The traditional telephone survey sampling frame has serious coverage bias. Using 2012 and 2013 data from the Taiwan Election and Democratization Survey (TEDS), this article is among the first to reveal that non-coverage can result in non-negligible bias for traditional landline telephone surveys that do not cover cell phones. We selected TEDS responses obtained from cell phone calls, and found that 6.2% of the total population older than 20 years old is the cellphone-only (CPO) group. The estimation bias varies between plus and minus 0.93%, depending on the characteristics of the variables and the population, and their political propensity. This study uses voter turnout rate as the reference for comparison. The results show that weighted estimation improves the bias in the traditional telephone survey. With the results of this paper, we would like to suggest that Taiwan should be ready to launch an exploratory study investigating surveying by cell phone. Although cell phone surveys are still very expensive and not cost-effective, there is consensus among researchers that sampling and weighting methods for cell phone surveys should be further developed.
期刊論文
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2.Peytchev, A.、Neely, B.(2013)。RDD Telephone Surveys toward a Single-Frame Cell-Phone Design。Public Opinion Quarterly,77(1),283-304。  new window
3.Mokrzycki, M.、Keerer, S.、Kennedy, C.(2009)。Cell-phone-only Voters in the 2008 Exit Poll and Implications for Future Noncoverage Bias。Public Opinion Quarterly,73(5),845-865。  new window
4.Lynn, P.、Kaminska, O.(2012)。The Impact of Mobile Phones on Survey Measurement Error。Public Opinion Quarterly,77(2),586-605。  new window
5.Hu, S. Sean、Balluz, Lina、Battaglia, Michael P.、Frankel, Martin R.(2011)。Improving Public Health Surveillance Using a Dual-Frame Survey of Landline and Cell Phone Numbers。American Journal of Epidemiology,173(6),703-711。  new window
6.Guterbock, T.、Diop, A.、Ellis, J.、Holmes, J.、Le, T.(2011)。Who Needs RDD? An Assessment of Coverage Bias in Dual-Frame Designs That Combine Directory-Listed and Cell-phone Samples。Social Science Research,40(3),860-872。  new window
7.Guterbock, T.、Lavrakas, P. J.、Tompson, T.、ZuWallack, R. S.(2011)。Cost and Productivity Ratios in Dual-Frame RDD Telephone Surveys。Survey Practice,4(2),1-7。  new window
8.Gundersen, D. A.、ZuWallack, R. S.、Dayton, J.、Echeverría, S. E.、Delnevo, C. D.(2014)。Assessing the Feasibility and Sample Quality of a National Random-digit Dialing Cellular Phone Survey of Young Adults。American Journal of Epidemiology,179(1),39-47。  new window
9.Escobedo, L. G.、Landen, M. G.、Axtell, C. D.、Kaigh, W. D.(2002)。Usefulness of Telephone Risk Factor Surveys in the New Mexico Border Region。American Journal of Preventive Medicine,23(1),22-27。  new window
10.Brick, J. M.、Edwards, W. S.、Lee, S.(2007)。Sampling Telephone Numbers and Adults, Interview Length, and Weighting in the California Health Interview Survey Cell Phone Pilot Study。Public Opinion Quarterly,71(5),793-813。  new window
11.Callegaro, M.、Steeh, C.、Buskirk, T.、Vehovar, V.、Kuusela, V.、Piekarski, L.(2007)。Fitting Disposition Codes to Mobile Phone Surveys: Experiences from Studies in Finland, Slovenia, and the USA。Journal of the Royal Statistical Society: A,170(3),647-670。  new window
12.Brick, J. M.、Cervantes, F. I.、Lee, S.、Norman, G.(2011)。Non-sampling Errors in Dual Frame Telephone Surveys。Survey Methodology,37(1),1-12。  new window
13.Blumberg, S. J.、Luke, J. V.、Cynamon, M. L.(2006)。Telephone Coverage and Health Survey Estimates: Evaluating the Need for Concern about Wireless Substitution。American Journal of Public Health,96(5),926-931。  new window
14.Blumberg, S. J.、Luke, J. V.(2009)。Reevaluating the Need for Concern Regarding Noncoverage Bias in Landline Surveys。American Journal of Public Health,99(10),1806-1810。  new window
15.Bartlett, D. L.、Ezzati-Rice, T. M.、Stokley, S.、Zhao, Z.(2001)。Comparison of NIS and NHIS/NIPRCS Vaccination Coverage Estimates。American Journal of Preventive Medicine,20(4),25-27。  new window
16.柯永河(20051200)。習慣心理學之應用於測驗與評量。教育研究與發展期刊,1(3),1-25。new window  延伸查詢new window
17.Penchansky, Roy、Thomas, J. William(1981)。The Concept of Access: Definition and Relationship to Consumer Satisfaction。Medical Care,19(2),127-140。  new window
18.Greenfield, T. K.、Midank, L. T.、Rogers, J. D.(2000)。Effects of Telephone versus Face-to-face Interview Modes on Reports of Alcohol Consumption。Addiction,95(2),277-284。  new window
19.陳陸輝(19990500)。「固定樣本連續訪談法」(panel studies)樣本流失問題之探討。選舉研究,6(1),175-206。new window  延伸查詢new window
20.劉嘉薇、黃紀(20120900)。父母政黨偏好組合對大學生政黨偏好之影響--定群追蹤之研究。臺灣民主季刊,9(3),37-84。new window  延伸查詢new window
21.洪永泰、洪百薰、林宇璇、呂孟穎、許勝懋、吳淑惠、卓仲彥、徐書儀(20140400)。手機使用對臺灣地區電話調查涵蓋率之影響評估。調查研究:方法與應用,31,7-30。new window  延伸查詢new window
22.陳光輝、劉從葦(20061100)。臺灣選舉與民主化調查固定樣本(TEDS panel)之代表性探討。選舉研究,13(2),75-116。new window  延伸查詢new window
23.洪永泰(20051000)。臺灣地區抽樣調查各種母體定義、抽樣底冊和涵蓋率的比較。調查研究,18,9-44。new window  延伸查詢new window
研究報告
1.黃紀(2012)。2009年至2012年「台灣選舉與民主化調查」三年期研究規劃(3/3):2012年總統與立法委員選舉電訪案。  延伸查詢new window
2.黃紀(2013)。2012年至2016年「台灣選舉與民主化調查」四年期研究規劃(1/4):2013年大規模基點調查面訪案。  延伸查詢new window
其他
1.行政院主計總處(2013)。臺灣地區家庭收支調查報告,http://win.dgbas.gov.tw/fies/doc/result/101.pdf, 2014/07/04。  延伸查詢new window
2.Richtel, M.(2010)。Forget Gum. Walking and Using Phone Is Risky,http://www.nytimes.com/2010/01/17/technology/17distracted.html?emc=eta1, 2015/01/21。  new window
3.Blumberg, S. J.,Luke, J. V.(2014)。Wireless Substitution: Early Release of Estimates from the National Health Interview Survey, July-December 2013,http://www.cdc.gov/nchs/nhis.htm, 2015/01/21。  new window
 
 
 
 
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