The value of "win" in sports world cannot simply be determined according to rules, and it also includes a lot of invisible spirits and aesthetics. If sports world is not decomposed, such complicated factors make it impossible for the author to explore the value of "win." Therefore, according to the concepts proposed by Descartes and Kant, this study decomposed sports world by using the methods and rules of Descartes. Firstly, this study decomposed "win" into "motivation to participate in sports" and "sports regulations." Secondly, this study decomposed "motivation to participate in sports" into "internal good" and "external good" proposed by the philosopher MacIntyre, and decomposed "sports regulations" into "formal fair play" and "informal fair play." Moreover, this study also tested the four dimensions according to Kant's three principles of morality: 1) "true morality" (währe Tugend) with both senses of aesthetics and sublime; 2) “nominal morality” (adoptirte Tugend) with only sense of aesthetics; 3) "moral illusion" (Tugend scheinen) without senses of aesthetics and sublime. Thirdly, this study performed comparative investigations on true sports stories. Lastly, this study introduced the concept of "three kinds of life of human beings," and used the pursuit of spiritual life as the end. According to the investigation results mentioned above, the value of "win" in sports world should not be judged according to external regulations, and it is the intertwined perception and feeling between people and sports world. Besides, value cannot be replaced by fact, and it should be established on true moral. Kant’s philosophy suggests that what human beings perceive is merely "phenomena," instead of "thing-in-itself." Human beings cannot approach the true authenticity (thing-in-itself) unless they constantly construct authenticity (phenomena). The author’s motivation to write this paper is not to deny the pursuit of "win" in sports world, but to enable readers to get closer to the true value in sports world with the author’s construction.