本文以台灣南部地區一家傳統家族公司為研究對象，具體包括家族企業的定義、治理、優缺點、傳承、創新思維以及經營策略的意向、評估模式和方向，為本文研究奠定理論基礎；然後，綜合運用半結構式訪談和實地調查等研究方法，從創業初期、海外拓展期、穩定成長期和變革期等四個階段介紹了個案公司的發展歷程，結合個案公司營運概況，從主要商品的銷售地區、市場佔有率、市場供需狀況等方面分析了個案公司的產品市場和競爭利弊影響因素，并針對具體問題給出了相對應的對策建議；最後，歸納得出研究結論，并對未來研究做出展望。

Taking company G for example, this paper firstly reviewed related research status both at home and abroad in two aspects of family business and business strategy, including the definition, governance, advantages and disadvantages, heritage, innovative thinking and intentions of business strategy, assessment model and direction of family business, which lay a theoretical basis for this study; then, through the integration of semi-structured interviews and field surveys and other research methods, this paper introduced the development process of company G from the initial stage, overseas expanding stage, stable growing stage, to reform stage. Furthermore, based on company G's operation status, this paper analyzed the product market of company G and the influencing factors of competitive advantages and disadvantages, mainly in the aspects of regional goods sale, market share, supply and demand conditions. Finally, this paper drew some conclusions and put forward corresponding suggestions for future research.