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題名:
臺灣中小企業內部市場導向對團隊創造力影響之研究--以組織學習能力為中介變項
書刊名:
華人經濟研究
作者:
歐昱廷
作者(外文):
Ou, Yu-ting
出版日期:
2016
卷期:
14:1
頁次:
頁103-120
主題關鍵詞:
內部市場導向
;
組織學習能力
;
團隊創造力
;
Internal market orientation
;
Organizational learning capability
;
Team creativity
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:26
台灣的中小企業由於面臨經營內外部環境激烈變化,加上科技產業快速變遷與產品生命週期日益縮短,為了能在激烈競爭的環境中存活勝出,團隊創造力乃是取得優勢的重要關鍵。創造力可為團隊帶來許多效益,團隊創造力的產生,則有賴於組織學習能力。然而員工的創意是產品創新的源頭,企業應考量如何從組織內部的顧客觀點。因此,本研究探討企業執行內部市場導向與組織學習能力對團隊創造力的影響。並驗證組織學習能力是否為內部市場導向對團隊創造力關係中具有中介效果。本研究擬以問卷調查方式,以台灣中小型企業為抽樣母體,蒐集339份有效樣本進行模型分析,藉以驗證本研究之理論模式。實證結果發現,內部市場導向正向影響團隊創造力;內部市場導向正向影響組織學習能力;團隊創造力正向影響組織學習能力。最後,根據研究發現,提出管理的意涵及學術上未來研究的參考。
以文找文
Businesses operating in the knowledge economy often struggle with a variety of bewildering challenges, including turbulent environmental changes and uncertainty, rapid technological advancement, and compressed product life cycle. Team creativity is an essential element of business competitive advantage in the highly competitive environment. Creativity can bring many benefits to team, and team creativity relies on organizational learning capability. It is crucial that managers improving organizational learning capability are capable of promoting their team creativity since it stems from employees‘ creative ideas. The purpose of this study is to build integrated framework and explore the effects of internal market orientation and organizational learning capability on team creativity. The moderate effect of organizational learning capability between internal market orientation and team creativity will be examined in validating the research model. A total of 339 effective questionnaires were collected. Results reveal that internal market orientation has significantly positive effects on organizational learning capability, while internal market orientation and organizational learning capability both have significantly positive effects on team creativity. Finally, according to the conceptual framework and research findings, this study draws upon some suggestions for managerial policies and academic implications for future research.
以文找文
期刊論文
1.
Lings, I. N.(1999)。Balancing internal and external market orientations。Journal of Marketing Management,15(4),239-263。
2.
Atuahene-Gima, K.、De Luca, L. M.(2008)。Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation。Industrial Marketing Management,37(6),664-676。
3.
Garcia, N.、Sanzo, M. J.、Trespalacios, J. A.(2008)。New product internal performance and market performance: evidence from Spanish firms regarding the role of trust, inter functional integration, and innovation type。Technovation,28(11),713-725。
4.
Khan, Arshad M.、Manopichetwattana, V.(1989)。Innovative and Noninnovative Small Firms: Types and Characteristics。Management Science,35,597-606。
5.
Brock, D. M.、Yaniv, E.(2007)。Knowledge is not Enough: Organisational Attention and Replication Strategies。The Service Industries Journal,27(7),831-847。
6.
Im, S.、Nakata, C.(2008)。Crafting an Environment to Foster Integration in New Product Teams Intern。Journal of Research in Marketing,25,164-172。
7.
Catherine, A. R.、Ulrich, S.(2000)。The Roles of Supervisory Support Behavior and Environmental Policy in Employee "Eco-Initiatives" at Leading Edge European Companies。Academy of Management Journal,43(4),605-626。
8.
Chen, C.-J.、Lin, B.-W.(2004)。The effects of environment, knowledge attribute, organizational climate, and firm characteristics on knowledge sourcing decisions。R&D Management,34(2),137-146。
9.
Jerez-Gómez, Pilar、Céspedes-Lorente, José、Valle-Cabrera, Ramón(2004)。Training practices and organisational learning capability: Relationship and implications。Journal of European Industrial Training,28(2-4),234-256。
10.
Kim, W. Chan、Mauborgne, Renee A.(1997)。Fair Process: Managing in the Knowledge Economy。Harvard Business Review,75(4),65-75。
11.
Kogut, B.、Zander, U.(1992)。Knowledge of the Firm, Integration Capabilities, and the Replication of Technology。Organization Science,3(3),383-397。
12.
Laforet, S.(2008)。Size, strategic, and market orientation affects on innovation。Journal of Business Research,61(7),753-764。
13.
Lings, I. N.(1999)。Managing service quality with internal market schematics。Long Range Planning Journal,32(4),452-463。
14.
Lings, I. N.(2004)。Internal market orientation: constructs and consequences。Journal of Business Research,57(4),405-413。
15.
Lings, I. N.、Greenley, G. E.(2005)。Measuring internal market orientation。Journal of Service Research,7(3),290-305。
16.
Teo, H. H.、Wang, X. W.、Wei, K. K.、Sia, C. L.、Lee, K. O.(2006)。Organizational Learning Capacity and Attitude toward Complex Technological Innovations: An Empirical Study。Journal of the American Society for Information Science and Technology,57(2),264-279。
17.
Webb, K. L.、Lambe, C. J.(2007)。Internal multi-channel conflict: An exploratory investigation and conceptual framework。Industrial Marketing Management,36(1),29-43。
18.
Jerez-Gómez, Pilar、Céspedes-Lorente, José、Valle-Cabrera, Ramón(2005)。Organizational learning capability: A proposal of measurement。Journal of Business Research,58(6),715-725。
19.
Gounaris, Spiros P.(2006)。Internal-Market Orientation and its Measurement。Journal of Business Research,59(4),432-448。
20.
Huber, George P.(1991)。Organizational Learning: the Contributing Process and the Literatures。Organization Science: A Journal of the Institute of Management Sciences,2(1),88-115。
21.
Tansuhaj, Patriya、Randall, Donna、McCullough, Jim(1988)。A services marketing management model: Integrating internal and external marketing functions。The Journal of Services Marketing,2(1),31-38。
22.
Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research,14(3),396-402。
23.
Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing,57(3),53-70。
24.
Grant, Robert M.(1996)。Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration。Organization Science,7(4),375-387。
25.
Amabile, Teresa M.(1997)。Motivating creativity in organizations: On doing what you love and loving what you do。California Management Review,40(1),39-58。
26.
Tsai, Wenpin(2001)。Knowledge Transfer In Intraorganizational Networks: Eflfects Of Network Position And Absorptive Capacity On Business Unit Innovation And Performance。Academy of Management Journal,44(5),996-1004。
27.
Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive Capacity: A New Perspective on Learning an Innovation。Administrative Science Quarterly,35(1),128-152。
圖書
1.
Klausmeier, Herbert J.(1985)。Educational psychology。New York:Harper & Row。
2.
Cross, R.、Parker, A.(2004)。The Hidden Power Social Networks。Boston, MA:Harvard Business School Press。
3.
Leonard, D. A.、Swap, W. C.(1999)。When Sparks Fly。Boston, MA:Harvard Business School Press。
4.
Yeung, Arthur K.、Ulrich, David O.、Nason, Stephen W.、Von Glinow, M. A.(1999)。Organizational Learning Capability: Generating and Generalizing Ideas with Impact。New York, NY:Oxford University Press。
圖書論文
1.
Karlqvist, A.(1997)。Creativity, Some Historical Footnotes from Science and Art。The Complexity of Creativity。
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