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題名：應用IQA方法探索網路使用者心智圖
書刊名：設計學研究
作者：胡惠君
作者(外文)：Hu, Hui-jiun
出版日期：2016
卷期：19:1
頁次：頁1-23
主題關鍵詞：心智模式；心智圖；交互式質性研究方法；Mental model；Mindmap；Interactive qualitative analysis；IQA
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:16
二十一世紀的今日，網路已成為人類生活的一部分，並且網路上的使用者擁有更大的主控權與選擇權，也唯有符合使用者需求的設計，才會吸引更多使用者的青睞。因此，本研究採用結合質化與量化研究優點的交互式質性研究方法（interactive qualitative analysis, IQA），來探索潛藏使用者內心的複雜心智想法，參與者為15-24 歲網路使用經驗8 年以上的熟手，第一階段焦點團體有9 位、第二階段深入訪談有8 位。研究結果發現：(1) 網路使用者認為一個好的網站應具備速度與效能、好的網站內容與管理、實用的使用者互動功能、良好的使用者互動介面、避免負觀感的網路廣告。(2) 網路使用者為速度與效能導向，並對網路廣告有負觀感。(3) 使用者需求(UR)在網站使用者的心智模式上扮演了重要影響因素。(4) 網路使用者的心智模式呈現多元多變的特性。
As the Internet becomes integrating into human life in 21st century and Internet users have owned more domination and options, only the design fitting their demands can attract more users. However, user's model differs from design model. The designer follows the conceptualization in one's own mind to design system image. The user uses this system according to previous experiences and one's mental model. Therefor, user is prone to judge incorrectly or be unable to interpret the message that the website system image intends to transmit. The purpose of the study tries to find the mental models of Internet users. I demonstrate a methodology for extracting and analyzing mental models by Interactive Qualitative Analysis (IQA) approach, which is based on the desire to combine the complementary strengths of qualitative and quantitative research. The participants are between 15-24 years old and the users shall be expert users who are familiar with using Internet and have used Internet for at least 8 years. There are 9 participants in the focus group and 8 participants in the interview. The major findings of the study are: (1) Internet users think that a good website should have the speed and efficiency, good website content and management, useful user interaction functions, good user interactive interface and avoid the negative perception of web advertisement. (2) Internet users are speed & efficiency orientated (SE-orientated) and negative perception of web advertisement (negative perception-WA). (3) UR is an important affinity to keep in Internet users. (4) Internet users' mental model usually varies.
期刊論文
1.Guynes, J. L.(1988)。Impact of System Response Time on State Anxiety。Communications of the ACM，31(3)，342-347。  new window
2.管倖生、張妙如、阮綠茵(20030600)。網站上電子賀卡使用性評估。設計學報，8(1)，33-50。new window  延伸查詢new window
3.Colman, A. W.、Leung, Y. K.(1995)。Knowledge Analysis of Tasks as a basis for interface design of complex developmental systems。Australian Journal of Information Systems，2(2)，2-16。  new window
4.Hu, H. J.、Yen, J.(2010)。Eliciting and describing design models of website construction。Japanese Society for the Science of Design，56(5)，55-64。  new window
5.林純雅、方國定、杜健忠(20071000)。A Study of User-Analyst Mindmap Divergence: Using the IQA Approach。資訊管理學報，14(專刊)，191-217。new window  延伸查詢new window
6.Burton-Jones, A.、Hubona, G. S.(2006)。The mediation of external variables in the technology acceptance model。Information & Management，43(6)，706-717。  new window
7.Etezadi-Amoli, Jamshid、Farhoomand, Ali F.(1996)。A Structural Model of End User Computing Satisfaction and User Performance。Information & Management，30(2)，65-73。  new window
8.Szajna, Bernadette、Scamell, Richard W.(1993)。The Effects of Information System User Expectations on Their Performance and Perceptions。MIS Quarterly，17(4)，493-516。  new window
9.Yang, X.、Ahmed, Z. U.、Ghingold, M.、Boon, G. S.、Mei, T. S.、Hwa, L. L.(2003)。Consumer preferences for commercial web site design: an Asia-Pacific perspective。Journal of Consumer Marketing，20(1)，10-27。  new window
10.鍾閔衛、賴玲玲(20070600)。建構資訊服務(1)：網路使用者之資訊行為。教育資料與圖書館學，44(4)，381-392。new window  延伸查詢new window
11.艾昌瑞、李玉蓮(20021200)。T公司成員的心智模式分析。商管科技季刊，3(4)，303-318。new window  延伸查詢new window
12.Carley, K.、Palmquist, M.(1992)。Extracting, Representing, and Analyzing Mental Models。Social Forces，70(3)，601-636。  new window
會議論文
1.Hu, H. J.、Yen, J.、Guan, S. S.(2008)。A Study on the Interface Usability of B2C Hypermarket E-commerce Website。The 2008 IEEE Asia-Pacific Services Computing Conference。  new window
2.Eklund, J.、Lowe, D.(2002)。Using Partial Designs to Elicit Requirements in Web Development - A Survey of Commercial Practice。The AusWeb'02: The Eighth Australian World Wide Web Conference，(會議日期: 2002/05/10)。Sunshine Coast。  new window
3.Gehrke, D.、Turban, E.(1999)。Determinants of successful website design: relative importance and recommendation for effectiveness。The 32nd Hawaii International Conference on Systems Sciences。  new window
4.Jonassen, D. H.(1995)。Operationalizing Mental Models: Strategies for Assessing Mental Models to Support Meaningful Learning。The Computer Support for Collaborative Learning Conference。  new window
學位論文
1.Gray, S. H.(2003)。The role of community college president in vision building for rural community development(博士論文)。University of Texas at Austin。  new window
2.Knezek, E. J.(2001)。Supervision as a selectional leadership behavior of elementary principals and student achievement in reading(博士論文)。University of Texas at Austin。  new window
3.Bann, E. F.(2001)。Effects of media representations of a cultural ideal of feminine beauty on self body image in college-aged women: an interactive qualitative analysis(博士論文)。University of Texas at Austin。  new window
4.Burrow, B. A.(2002)。The vertical extension of Florida's community college system: A case study of politics and entrepreneurial leadership(博士論文)。University of Texas at Austin。  new window
圖書
1.Young, Indi(2008)。Mental models: Aligning design strategy with human behavior。New York, NY：Rosenfeld Media。  new window
2.Norman, Donald A.(1988)。The design of everyday things。New York, NY：Doubleday。  new window
3.Norman, D. A.(1995)。Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine。Cambridge：Perseus Books。  new window
4.Pareto, V.、Page, A. N.(1971)。Translation of Manuale di economia politica ("Manual of political")。New York：A.M.Kelley。  new window
5.Rosenfeld, L.、Morville, P.(2002)。Information Architecture for the World Wide Web: Designing Large-Scale Web Sites。Sebassopol：CA：O'Reilly Media Inc.。  new window
6.Johnson-Laird, Philip Nicholas(1983)。Mental Models: Towards a Cognitive Science of Language, Inference, and Consciousness。Cambridge, Massachusetts：Harvard University Press。  new window
7.Fodor, Jerry A.(1975)。The Language of Thought。Cambridge, MA：New York：Cromwell Press：Harvard University Press。  new window
8.Garrett, J. J.(2003)。The elements of user experience: User-centered design for the web。New Riders Publishing。  new window
9.Krug, S.(2005)。Don't Make Me Think!: A Common Sense Approach to Web Usability。CA：New Riders。  new window
10.Lazar, J.(2001)。User-centered Web Development。London：Jones & Bartlett Publishers。  new window
11.Pearrow, M.(2000)。Web site usability handbook。Charles River Media, Inc.。  new window
12.Souders, S.(2007)。High Performance Web Sites。CA：O'Reilly Media。  new window
13.黃朝盟、趙美慧(2002)。com的策略規劃與設計。台北：商鼎文化。  延伸查詢new window
14.Reason, James T.(1990)。Human error。Cambridge University Press。  new window
15.Northcutt, N.、McCoy, D.(2004)。Interactive Qualitative Analysis: A Systems Method for Qualitative Research。Sage。  new window
16.Nielsen, Jakob(1993)。Usability Engineering。Morgan Kaufmann Publishers, Inc.。  new window
17.Senge, Peter、郭進隆、齊若蘭(1990)。第五項修練：學習型組織的藝術與實務。台北：天下文化。  延伸查詢new window
18.Norman, Donald A.(2004)。Emotional Design: Why we love (or hate) Everday Things。New York：Basic Book。  new window
19.Strauss, Anselm L.、Corbin, Juliet、徐宗國(1997)。質性研究概論。巨流圖書股份有限公司。  延伸查詢new window
其他
1.Nielsen, Jakob，Norman, Donald A.(2000)。Web-Site Usability: Usability On the Web Isn't A Luxury，http://www.informationweek.com/773.web.htm， 2000/03/01。  new window
2.Gutzman, A.(2000)。Living with the Eight Seconds Rule，http://www.ecommerce-guide.com/solutions/technology/article.php/9561_518111， 2011/11/10。  new window
3.台灣網路資訊中心(2009)。2009年台灣寬頻網路使用調查報告，http://www.twnic.net.tw/download/200307/0901all.pdf。  延伸查詢new window
4.Marx，Andy(19990628)。Dissatisfaction with Banner Ads Is On the Rise，http://www.allbusiness.com/marketing-advertising/marketing-advertising/7315583-1.html， 2011/07/05。  new window
5.Nielsen, J.(2007)。Top Ten Mistakes in Web Design，http://www.useit.com/alertbox/9605.html， 2011/05/10。  new window
6.Robert, D.，Paul, L.(2001)。The Church of Usability，http://www.techrepublic.com/article/the-church-of-usability/， 2012/07/10。  new window
7.資策會(2004)。2004年網路使用者行為剖析，http://mic.iii.org.tw/intelligence/pressroom/pop_pressfull.asp?sno=128&type1=1， 2011/08/10。  new window
8.Davidson, M. J.，Dove, L.，Weltz, J.(1999)。Mental models and usability，http://www.lauradove.info/reports/mental models.htm， 。  new window
圖書論文
1.Hu, H. J.。An innovative pillbox design based on the experiences of senior citizens。Bulletin of Japanese Society for the Science of Design。  new window
2.Rogers, E. M.、Picot, A.(1985)。The impacts of new communication technologies。The Media Revolution in America and in Western Europe。NJ：Ablex。  new window
3.Norman, Don A.(1986)。Cognitive Engineering。User Centered System Design: New Perspectives on Human-Computer Interaction。Hillsdale, N.J.：Lawrence Erlbaum Associates。  new window
 
 
 
 
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