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題名:線上顧客流失之動態預警模式
書刊名:品質學報
作者:陳思翰羅淑娟
作者(外文):Chen, Ssu-hanLo, Shu-chuan
出版日期:2016
卷期:23:5
頁次:頁334-349
主題關鍵詞:顧客流失預警模式混合層級貝氏模型指數型累積和管制圖Churn predicting modelMixture hierarchical Bayesian modelExponential cumulative sum scheme
原始連結:連回原系統網址new window
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  • 點閱點閱:49
期刊論文
1.Hardie, B. G. S.、Peter, S. F.、Wisniewski, M.(1998)。An Empirical Comparison of New Product Trial Forecasting Models。Journal of Forecasting,17(3/4),209-229。  new window
2.Gan, F. F.(1994)。Design of optimal exponential CUSUM control charts。Journal of Quality Technology,26(2),109-124。  new window
3.Allenby, Greg M.、Leone, Robert P.、Jen, Lichung(1999)。A Dynamic Model of Purchase Timing With Application to Direct Marketing。Journal of The American Statistical Association,94(446),365-374。  new window
4.Theodossiou, P. T.(1993)。Predicting Shifts in the Mean of a Multivariate Time Series Process: An Application in Predicting Business Failures。Journal of the American Statistical Association,88(422),441-449。  new window
5.Burez, J.、Van den Poel, D.(200702)。CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services。Expert Systems with Applications,32,277-288。  new window
6.Lucas, J. M.(1982)。Combined Shewhart-CUSUM quality control schemes。Journal of Quality Technology,14(2),51-59。  new window
7.Zeithaml, Valarie A.、Rust, Roland T.、Lemon, Katherine N.(2001)。The Customer Pyramid: Creating and Serving Profitable Customers。California Management Review,43(4),118-142。  new window
8.Abe, Makoto(2009)。"Counting your customers" one by one: A hierarchical Bayes extension to the Pareto/NBD model。Marketing Science,28(3),541-553。  new window
9.Chang,T. C.、Gan,F. F.(20010700)。Cumulative Sum Charts for High Yield Processes。Statistica Sinica,11(3),791-805。  new window
10.Chen, N. H.、Hwang, Y. T.(2014)。A hierarchical Bayesian model in evaluating Apps downloading frequency。WSEAS Transactions on Business & Economics,11,242-249。  new window
11.Coussement, K.、Van den Poel, D.(2008)。Chum prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques。Expert Systems with Applications,34,313-327。  new window
12.Fok, D.、Paap, R.、Franses, P. H.(2012)。Modeling dynamic effects of promotion on interpurchase times。Computational Statistics & Data Analysis,56(11),3055-3069。  new window
13.Gan,F. F.(19920100)。Exact Run Length Distributions for One-Sided Exponential Cusum Schemes。Statistica Sinica,2(1),297-312。  new window
14.Gan, F. F.(1993)。An optimal design of CUSUM quality control charts for binomial counts。Journal of Applied Statistic,20,445-460。  new window
15.Gan, F. F.(1998)。Designs of one-and two-sided exponential EWMA control charts。Journal of Quality Technology,30(1),55-69。  new window
16.Gelfand, A. E.、Smith, A. F. M.(1990)。Sampling-based approach to calculating marginal densities。Journal of the American Statistical Association,85,398-409。  new window
17.Huang, W.、Shu, L.、Jiang, W.、Tsui, K. L.(2013)。Evaluation of run-length distribution for CUSUM charts under gamma distributions。HE Transactions,45(9),981-994。  new window
18.Hung, S. Y.、Yen, D. C.、Wang, H. Y.(2006)。Applying data mining to telecom chum management。Expert Systems with Applications,31,515-524。  new window
19.Jen, L.、Wong, S. J.(1998)。Incorporating heterogeneity in customer valuation: An empirical study of health care direct marketing in Taiwan。International Journal of Operations and Quantitative Management,4(3),217-228。  new window
20.Knoth, S.(1998)。Exact average run lengths of CUSUM schemes for Erlang distributions。Sequential Analysis,17,173-184。  new window
21.Liao, K. H.、Chueh, H. E.(2011)。Applying fuzzy data mining to telecom chum management。Intelligent Computing and Information Science,259-264。  new window
22.Lo, S. C.(2008)。Online customer identification based on Bayesian model of interpurchase times and recency。International Journal of Systems Science,39(8),853-863。  new window
23.Lucas, J. M.(1982)。Counted data CUSUM's。Technometrics,24(2),129-144。  new window
24.Tsai, C. F.、Lu, Y. H.(2009)。Customer chum prediction by hybrid neural networks。Expert Systems with Applications,36(10),12547-12553。  new window
25.Van den Poel, D.、Lariviere, B.(2004)。Customer attrition analysis for financial services using proportional hazard models。European Journal of Operational Research,157,196-217。  new window
26.Yardeman, S.、Ray, D.(1985)。Average run lengths for CUSUM schemes when observations are exponentially distributed。Technometrics,27(2),145-150。  new window
27.Jen, Lichung、Chou, Chien-Hend、Allenby, Greg M.(2003)。A Bayesian Approach to Modeling Purchase Frequency。Marketing Letters,14(1),5-20。  new window
28.Wubben, Markus、Wangenheim, Florian V.(2008)。Instant customer base analysis: Managerial heuristics often "get it right"。Journal of Marketing,72(3),82-93。  new window
29.Page, E. S.(1954)。Continuous inspection schemes。Biometrika,41(1/2),100-115。  new window
30.Ehrenberg, A. S. C.(1959)。The Pattern of Consumer Purchases。Journal of the Royal Statistical Society: Series C (Applied Statistics),8(1),26-41。  new window
31.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
會議論文
1.Lo, S. C.(2006)。The dynamic executive predicting model on on-line company。The 36th International Conference on Computers and Industrial Engineering,3666-3667。  new window
2.Wübben, M.、Wangenhein, F. V.(2006)。Predicting customer lifetime duration and future purchase behavior: Simple heuristics vs. complex models。American Marketing Association Conference,17+83-108。  new window
學位論文
1.Wang, K. J.(2003)。The Dynamic Predicting Model of Financial Distress for Real Estate Developers in Taiwan(碩士論文)。National Chiao Tung University。  new window
圖書
1.Blattberg, Robert C.、Getz, Gary、Thomas, S. Jacquelyn(2001)。Customer Equity: Building and Managing Relationships as Valuable Assets。Boston:Harvard Business School Press。  new window
2.Wald, A.(1947)。Sequential Analysis。New York:Dover。  new window
其他
1.(1997)。Cumulative sum charts--guidance on quality control and data analysis Using CUSUM Techniques(ISO/TR 7871)。  new window
圖書論文
1.Spiegelhalter, D.、Thomas, A.、Best, N.、Gilks, W.(1996)。BUGS 0.5: Bayesian inference using Gibbs sampling manual。MRC Biostatistics Unit。Cambridge:Institute of Public Health。  new window
 
 
 
 
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