| 期刊論文| 1. | 孫嘉祈、張世其、陳世良(20080300)。如何提升顧客忠誠度--融合交易成本理論及科技接受模式觀點。科技管理學刊，13(1)，1-39。 延伸查詢 | | 2. | Sánchez-Fernández, Raquel、Iniesta-Bonillo, M. Ángeles(2006)。Consumer perception of value: Literature review and a new conceptual framework。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，19，40-58。  | | 3. | Im, S.、Workman, J. P. Jr.(2004)。Market orientation, creativity, and new product performance in high-technology firms。Journal of Marketing，68(2)，114-132。 | | 4. | Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research，14(3)，404-420。 | | 5. | Giese, J. L.、Cote, J. A.(2000)。Defining Consumer Satisfaction。Academy of Marketing Science Review，2000(1)，1-27。 | | 6. | Bove, L. L.、Johnson, L. W.(2006)。Customer loyalty to one service worker: should it be discouraged。International Journal of Research in Marketing，23(1)，79-91。 | | 7. | Gao, G. Y.、Zhou, K. Z.、Yim, C. K. B.(2007)。On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China。International Journal of Research in Marketing，24(1)，3-15。 | | 8. | Oliver, R. L.(1992)。An investigation of the attribute basis of emotion and related affects in consumption: Suggestions for a stage-specific satisfaction framework。Advances in Consumer Research，19，237-244。 | | 9. | Ganesan, S.(1994)。Determinants of long-term orientation in buyer-seller relationship。Journal of Marketing，58(2)，1-19。 | | 10. | Bayraktar, E.、Tatoglu, E.、Turkyilmaz, A.、Delen, D.、Zaim, S.(2012)。Measuring the Efficiency of Customer Satisfaction and Loyalty for Mobile Phone Brands with DEA。Expert Systems with Applications，39(1)，99-106。 | | 11. | Heim, Gregory R.、Field, Joy M.(2007)。Process drivers of e-service quality: analysis of data from an online rating site。Journal of Operations Management，25(5)，962-984。 | | 12. | Choi, J. H.、Lee, H.-J.(2012)。Facets of simplicity for the smartphone interface: A structural model。International Journal of Human-Computer Studies，70(2)，129-142。 | | 13. | Chen, C.-M.、Ann, B.-Y.(2016)。Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung and HTC。Total Quality Management & Business Excellence，27(3/4)，227-249。 | | 14. | Yeh, C. H.、Wang, Y. S.、Yieh, K.(2016)。Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives。International Journal of Information Management，36(3)，245-257。 | | 15. | Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。 | | 16. | Wilson, E.(2018)。Apple's key success factors in the UK that could be learned and applied by other companies from the same industry。SSRN Electronic Journal。 | | 17. | Wijaya, I. M.(2013)。The influence of brand image, brand personality and brand awareness on customer purchase intention of Apple smartphone。Journal EMBA: Journal Riset Ekonomi Manajament, Bisnis dan Akuntansi，1(4)，105-114。 | | 18. | Sujata, J.、Yatin, J.、Abhijit, C.、Noopur, S.、Ruchi, D.(2016)。Factors affecting smartphone purchase among Indian youth: A descriptive analysis。Indian Journal of Science & Technology，9(15)，1-10。 | | 19. | Rahim, A.、Safin, S. Z.、Kheng, L. K.、Abas, N.、Ali, S. M.(2016)。Factors influencing purchasing intention of smartphone among university student。Procedia Economics and Finance，37，245-253。 | | 20. | Pinson, C.、Brosdahl, D. J. C.(2014)。The church of Mac: Exploratory examination on the loyalty of Apple customers。Journal of Management and Marketing Research，14(1)，1-15。 | | 21. | Nilsson, E. G.(2009)。Design patterns for user interface for mobile applications。Advances in Engineering Software，40(12)，1318-1328。 | | 22. | Mu, J.、Benedetto, C. A. D.(2011)。Strategy orientations and new product commercialization: Mediator, moderator, and interplay。R&D Management，41(4)，337-359。 | | 23. | Meredith, L.、Maki, D.(2001)。Product cannibalization and the role of prices。Applied Economics，33(14)，1785-1793。 | | 24. | Kim, S. H.(2008)。Moderating effect of job relevance and experience on mobile wireless technology acceptance: Adoption of a smartphone by individuals。Information & Management，45(6)，387-393。 | | 25. | Kim, M. K.、Wong, S. F.、Chang, Y.、Park, J. H.(2016)。Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics。Telematics and Informatics，33(4)，936-949。 | | 26. | Kim, K.、Chhajed, D.、Liu, Y.(2013)。Can commonality relieve cannibalization in product line design。Marketing Science，32(3)，510-521。 | | 27. | Kenny, M.、Pon, B.(2011)。Structuring the smartphone industry: Is the mobile internet OS platform the key。Journal of Industry: Competition and Trade，11(3)，239-261。 | | 28. | Heracleous, L.(2013)。Quantum strategy at Apple Inc.。Organizational Dynamics，42(2)，92-99。 | | 29. | Guleria, D.、Parmar, Y. S.(2015)。A study of consumer preference for smartphone: A case of Solan town of Himachal Pradesh。International Journal of Management Research & Review，5(3)，193-200。 | | 30. | Dick, A. S.、Basu, K.(1994)。Costumer loyalty: Toward an integrated conceptual framework。Journal of the Academy of Marketing Science，22(2)，99-113。 | | 31. | Chen, M. S.、Yu, C.(2001)。The marketing of hi-end or low-end versions of a product: Which should be launched first?。International Journal of Management，18(4)，459-464。 | | 32. | Bhattacharya, S.、Krishnan, V.、Mahajan, V.(2003)。Operationalizing technology improvements in product development decision-making。European Journal of Operational Research，149(1)，102-130。 | | 33. | Bertrand, M.、Kamenica, E.(2018)。Coming apart? Cultural distances in the United States over time。SSRN Electronic Journal。 | | 34. | Berenguer, A.、Goncalves, J.、Hosio, S.、Ferreira, D.、Anagnostopoulos, T.、Kostakos, V.(2017)。Are smartphone ubiquitous?: An in-depth survey of smartphone adoption by seniors。IEEE Consumer Electronics Magazine，6(1)，104-110。 | | 35. | Bennett, R. C.、Cooper, R. G.(1979)。Beyond the marketing concepts。Business Horizons，22(3)，76-83。 | | 36. | Adams, D. A.、Nelson, R. R.、Todd, P. A.(1992)。Perceived of usefulness, ease of use, and usage of information technology: A replication。MIS Quarterly，16(2)，227-247。 | | 37. | 蔡雅芳、吳世望、林培剛(20100600)。醫療機構市場導向、創新與內部行銷關聯之探討。產業與管理論壇，12(2)，42+44-58。 延伸查詢 | | 38. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 | | 39. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。 | | 40. | 張火燦、余月美(20080200)。服務品質、顧客滿意度與顧客忠誠度關係之研究。明新學報，34(1)，127-140。 延伸查詢 | | 41. | Olsen, Svein Ottar(2002)。Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty。Journal of the Academy of Marketing Science，30(3)，240-249。 | | 42. | Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。 | | 43. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。 | | 44. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 | | 45. | Frosch, R. A.(1996)。The Customer for R&D Is Always Wrong!。Research Technology Management，39(6)，22-27。 | 會議論文| 1. | Tsai, M.(2012)。The trends and adoption behaviors of smart phones in Taiwan: A comparison between persons over 45 years of age and youth under 25。PICMET'12: Technology Management for Emerging Technologies。Vancouver：IEEE。1456-1462。 | | 2. | Lee, T. M.、Jun, J. K.(2005)。Contextual perceived usefulness? Toward an understanding of mobile commerce acceptance。International Conference on Mobile Business。Sydney。 | | 3. | Kang, Y. M.、Cho, C.、Lee, S.(2011)。Analysis of factors affecting the adoption of smartphones。First International Technology Management Conference。San Joe, CA。 | | 4. | Kakihara, M.(2014)。Grasping a global view of smartphone diffusion: An analysis from a global smartphone study。2014 International Conference on Mobile Business。 | | 5. | Costabile, M.(2000)。A dynamic model of customer loyalty。The 16th IMP Conference。Bath。 | 學位論文| 1. | Davis, Fred D. Jr.(1986)。A Technology Acceptance Model for Empirically Testing New End-user Information Systems: Theory and Results(博士論文)。Massachusetts Institute of Technology。 | 圖書| 1. | Oliver, Richard L.(1997)。Satisfaction: A Behavior Perspective on the Consumer。New York：McGraw-Hill。 | | 2. | 大前研一、呂美女(2006)。專業：你的唯一生存之道。臺北：天下文化。 延伸查詢 | | 3. | 陳威如、余卓軒(2015)。平臺革命。商周出版社。 延伸查詢 | | 4. | Burgelman, R. A.、Sayles, L. R.(1986)。Inside Corporate Innovation: Strategy, Structure and Managerial Skills。New York, NY：Free Press。 | | 5. | De Wit, B.、Meyer, R.(1998)。Strategy: Process, content, context。London：International Thomson Business Press。 | | 6. | Comrey, Andrew L.(1973)。A first course in factor analysis。Academic Press。 | | 7. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他| 1. | Yoffie, D. B.，Kim, R.(2010)。Apple Inc. in 2010。 | | 2. | Versace, C.(2013)。What do consumers want in a new smartphone，https://www.forbes.com/sites/chrisversace/2013/08/21/what-do-consumers-want-in-a-new-smartphone/#6f0ae0a82ee8。 | | 3. | Statista(2018)。Apple and Samsung dominate smartphone market share，https://www.statista.com/chart/15655/apple-and-samsung-dominate-smartphone-market/。 | | 4. | Statista(2018)。Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)，https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/。 | | 5. | Statista(2017)。Global mobile consumer survey: Belgian edition 2017，https://www-statista-com.ezproxy.hs-augsburg.de/statistics/873601/used-smartphone-brands-in-belgium-by-age-group/。 | | 6. | Statista(2011)。Distribution of iPhone users in the United States in 2011, by age，https://www.statista.com/statistics/203063/iphone-users-in-the-united-states-by-age/。 | | 7. | Stack, L.(20180108)。H&M apologizes for "monkey" image featuring black child，https://www.nytimes.com/2018/01/08/business/hm-monkey.html。 | | 8. | Montalvo, C.，Peck, D.，Rietveld, E.(2016)。A longer lifetime for products: Benefits for consumers and companies，https://www.researchgate.net/publication/305043294。 | | 9. | McGregor, J.(2019)。Samsung is facing a huge broken screen problem，https://www.forbes.com/sites/jaymcgregor/2019/04/18/samsung-is-facing-a-huge-broken-screen-problem/#1d2886a4293a。 | | 10. | McCarthy, N.(2018)。What consumers want from Apple's new iPhones，https://www-statista-com.ezproxy.hs-augsburg.de/chart/15415/the-most-wanted-features-in-apples-new-iphones/。 | | 11. | Komninos, I.(2002)。Product life cycle management，https://www.amieindia.in/study-materials/product-life-cycle.pdf。 | | 12. | International Data Corporation(2018)。Global smartphone shipments down 6.0% in Q3 2018 as the leading vendor and the largest market force challenges, according to IDC，https://www.idc.com/getdoc.jsp?containerId=prUS44425818。 | | 13. | Hanzai, E.(2014)。The complete history of Monsanto "the world's most evil corporation"，https://www.wakingtimes.com/2014/06/20/complete-history-monsanto-worlds-evil-corporation/。 | | 14. | Gottsegen, G.(2017)。Almost all iPhone users will buy another iPhone, says survey，https://www.cnet.com/news/apple-iphone-92-percent-retention-morgan-stanley-survey/。 | | 15. | Dediu, H.(2018)。Determining the average Apple device lifespan，http://www.asymco.com/2018/03/01/determining-the-average-apple-device-lifespan/。 | | 16. | Davidsson, P.，Findahl, O.(2016)。Svenskarna och internet 2016: Undersökning om svenskarnas interne-vanor，https://www.iis.se/docs/Svenskarna_och_internet_2016.pdf。 | | 17. | Bustos, L.(2013)。Android vs iOS: Demographics and mobile commerce activity，https://www.getelastic.com/android-vs-ios-demographics-and-mobile-commerce-activity。 | | 18. | (20180130)。iPhoneX一季度將減產一半，https://zh.cn.nikkei.com/industry/itelectric-appliance/29022-2018-01-30-09-13-56.html。 | 圖書論文| 1. | Winston, G.、Zimmerman, D.(2003)。Peer effects in higher education。College choices: The economics of where to go, when to go, and how to pay for it。London：University of Chicago Press。 | | 2. | Sobel, Michael E.(1982)。Asymptotic confidence intervals for indirect effects in structural equation models。Sociological Methodology。Jossey-Bass Publishers。 | |