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題名：公益旅行者參與動機與休閒效益之研究
書刊名：觀光與休閒管理期刊
作者：李彥希 引用關係／洪佩暄
作者(外文)：Li, Yen-hsi／Hung, Pei-hsuan
出版日期：2017
卷期：5:1
頁次：頁42-54
主題關鍵詞：公益旅行；參與動機；休閒效益；Volunteer tourism；Participatory motivation；Leisure benefit
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:186
  • 點閱點閱:7
本研究旨在探討公益旅行者之參與動機與休閒效益之相互影響關係進行研究，以及透過簇群分析將參與動機構面進行分群，瞭解不同參與動機類群間在休閒效益上之差異性。研究結果顯示，公益旅行者之個人屬性與旅行經驗在其參與動機上具有顯著差異；而研究者將參與動機之構面以簇群分析分為兩類群，經由單因子變異數分析結果發現，不同公益旅行者的參與動機類群在其休閒效益上具有顯著差異。此外，本研究經由相關分析結果顯示，參與動機與休閒效益達顯著正相關。研究建議亦提出實務上參考，給予相關組織作為未來在公益旅行之行銷，可針對不同參與動機類群依其休閒效益進行公益旅行之規劃，期望在公益旅行之推廣有所助益。
The purposes of the current study were twofold: to examine the relationship between participatory notivation and leisure benefits among voluntourists, and to understanding differences of leisure benefits in groups of diverse participatory motivation, with cluster analysis employed to group the constructs of related motivation. Online survey method was adopted, with purposive sampling and snowball sampling utilized for locating research participants. The results revealed that voluntourists' personal attribute and traveling experience led to significant differences in participatory motivation. Based on the analysis of constructs of participatory motivation with cluster analysis, the participants were grouped into two types. The analysis of One-way ANOVA indicated that significant differences in leisure benefits were found between the two groups. Pearson's product-moment correlation coefficient suggested a positive correlation between participatory motivation and leisure benefits at a significant level. The study verified that higher participatory motivation among voluntourists led to higher leisure benefits. Suggestions for future promotion and marketing of voluntourism are offered. Diverse voluntourism plans could be carried out based on respective leisure benefits from groups with different participatory motivation. It is hoped that the current study offer insights to the promotion of voluntourism.
期刊論文
1.Driver, B. L.(1997)。The defining moment of benefits。Parks and Recreation，32(12)，38-41。  new window
2.Coghlan, A.(2006)。Volunteer tourism as an emerging trend or an expansion of ecotourism? A look at potential clients' perceptions of volunteer tourism organizations。International Journal of Nonprofit and Voluntary Sector Marketing，11(3)，225-237。  new window
3.McIntosh, A. J.、Zahra, A.(2007)。A cultural encounter through volunteer tourism: towards the ideals of sustainable tourism?。Journal of Sustainable Tourism，15(5)，541-556。  new window
4.Stoddart, H.、Rogerson, C. M.(2004)。Volunteer tourism: The case of habitat for humanity South Africa。GeoJournal，60(3)，311-318。  new window
5.Brown, S.(2005)。Travelling with a purpose: Understanding the motives and benefits of volunteer vacationers。Current Issues in Tourism，8(6)，479-496。  new window
6.Lo, A. S.、Lee, C. Y. S.(2011)。Motivations and perceived value of volunteer tourists from Hong Kong。Tourism Management，32(2)，326-334。  new window
7.Wearing, S.、McGehee, N. G.(2013)。Volunteer tourism: A review。Tourism Management，38，120-130。  new window
8.楊琬琪(20091000)。自行車活動者之休閒動機、休閒涉入與休閒效益關係之研究。休閒暨觀光產業研究，4(2)，84-95。new window  延伸查詢new window
9.Stebbins, R. A.(1997)。Casual leisure: A conceptual statement。Leisure Studies，16(1)，17-25。  new window
10.馬君萍、游正忠、朱明政、莊淑蘭(20140100)。高雄地區高中職教師休閒參與動機與休閒效益之研究。興大體育學刊，13，139-151。new window  延伸查詢new window
11.Brown, S.、Morrison, A. M.(2003)。Expanding volunteer vacation participation-anexploratory study on the mini-mission concept。Tourism Recreation Research，28(3)，73-82。  new window
12.McGehee, N.、Andereck, K.(2009)。Volunteer tourism and the "voluntoured": the case of Tijuana, Mexico。Journal of Sustainable Tourism，17(1)，39-51。  new window
13.McGehee, N. G.、Santos, C. A.(2005)。Social Change, Discourse and Volunteer Tourism。Annals of Tourism Research，32(3)，760-779。  new window
14.Wearing, S.、Deane, B.(2003)。Seeking self: leisure and tourism on common ground。World Leisure Journal，45(1)，4-12。  new window
15.Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research，24(2)，425-439。  new window
16.連央毅、陳美燕(20150100)。馬拉松運動參與動機、休閒效益與滿意度之研究。休閒研究，6(1)，48-69。new window  延伸查詢new window
17.Maslow, Abraham H.(1943)。A Theory of Human Motivation。Psychological Review，50(4)，370-396。  new window
18.高俊雄(19950300)。休閒利益三因素模式。戶外遊憩研究，8(1)，15-28。new window  延伸查詢new window
19.Bussell, H.、Forbes, D.(2003)。Understanding the Volunteer Market: The What, Where, Who and Why of Volunteering。International Journal of Nonprofit and Voluntary Sector Marketing，7(3)，244-257。  new window
學位論文
1.劉郁汶(2011)。幼教(保)系學生參與國際志工服務學習之探究--以服務泰北星星小學為例(碩士論文)。國立臺中教育大學，台中市。  延伸查詢new window
2.吳建璋(2013)。中部地區自行車參與者之參與動機、持續涉入與休閒效益關係之研究(碩士論文)。朝陽科技大學，台中市。  延伸查詢new window
3.涂玉琴(2011)。高中服務性社團志工認真性休閒、參與動機、利他特質與休閒效益之關係探討(碩士論文)。靜宜大學，台中市。  延伸查詢new window
4.翁孟宏(2012)。冒險性活動參與動機與休閒效益之研究--以亞洲大學學生夜衝為例(碩士論文)。逢甲大學，台中市。  延伸查詢new window
5.張云芳(2010)。國際青年自助旅遊者到訪台灣與泰國旅遊動機之比較(碩士論文)。國立嘉義大學，嘉義市。  延伸查詢new window
6.郭季源(2013)。台灣廟會活動對地方觀光效益及民眾休閒效益之探討--以鹿港天后宮香期廟會為例(碩士論文)。朝陽科技大學。  延伸查詢new window
7.歐鎮寬(2003)。臺北市公立高級工業職業學校學生服務學習的參與態度及其相關因素之調查研究(碩士論文)。國立臺灣師範大學，臺北市。  延伸查詢new window
8.Nguyen, L. M.(2012)。Volunteer tourism program development, case Vietnam heritage travel(碩士論文)。Rovaniemi university of applied sciences。  new window
圖書
1.Stebbins, Robert A.(1992)。Amateurs, professionals, and serious leisure。McGill-Queen's University Press。  new window
2.Benson, M. A.(2011)。Volunteer tourism: theory framework to practical applications。New York：Routledge。  new window
3.Wearing, S.(2001)。Volunteer tourism: Experiences that make a difference。New York：CABI Publishing。  new window
4.World Tourism Organization(2015)。UNWTO Tourism Highlights。World Tourism Organization。  new window
圖書論文
1.Wearing, S.(2004)。Examining best practice in volunteer tourism。Volunteering as leisure/leisure as volunteering: An international assessment。CABI Publishing。  new window
2.Callanan, M.、Thomas, S.(2005)。Volunteer tourism: deconstructing volunteer activities within a dynamic environment。Niche tourism: Contemporary issues, trends and cases。Oxford：Butterworth-Heinemann。  new window
3.Holmes, K.、Smith, K.(2010)。Volunteers in Tourism。Managing Volunteers in Tourism。Oxford：Butterworth-Heinemann。  new window
4.Holmes, K.、Smith, K.(2010)。Motivating Volunteers。Managing Volunteers in Tourism。Oxford：Butterworth-Heinemann。  new window
 
 
 
 
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