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題名：健康風險認知、減重需求與其願付價值
書刊名：經濟研究. 臺北大學經濟學系
作者：傅祖壇 引用關係／林億明 引用關係
作者(外文)：Fu, Tsu-tan／Lin, Yih-ming
出版日期：2014
卷期：50:1
頁次：頁69-99
主題關鍵詞：肥胖；假設市場評估法；身體質量指數；雙界二分選擇模型；Obesity；Contingent valuation method；BMI；Doubled-bound dichotomous choice model
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:34
  • 點閱點閱:76
本文旨在建立一兩階段模型探討影響國人肥胖減重需求之因素，並衡量在三個月內減重五公斤之新減重療程的願付價值。在第一階段模型，將個人健康風險認知納入模型內，並探討影響國人減重需求之因素。本文利用「台灣地區心臟血管疾病風險因子研究之社區型追蹤整合調查」(CVDFACTS) 資料進行實證研究，並利用聯立模型加以估計，估計結果顯示，肥胖的風險認知對減重之需求有顯著影響，就社會經濟變數方面，性別、年齡、所得與工作狀態對減重之需求有顯著影響。除此之外，肥胖程度增加會使得對減重的需求機率將增加，而家族裏有人曾罹患與肥胖相關之疾病，亦會增加對減重的需求。其次，利用雙界二分選擇模型估計減重之願付價值，結果指出每人願意支付價格大約為3,388至4,689元，女性之願付價值高於男性，其中願付價值之影響因子為年齡，所得多寡，肥胖程度外，還受肥胖是否影響工作之升遷之認知、是否曾經控制過體重所影響。模擬分析的結果指出，女性、身體質量指數 (body mass index, BMI) 高者、高所得與高肥胖風險認知等願付較高價格減重。
This study investigates factors that affect sample respondents’ demand for weight reduction, incorporating the obesity health risk perception, and further develops a means to estimate their willingness to pay (WTP) for a therapy of obesity prevention using survey data of CVDFACTS. As for the decision to participate in an obesity prevention therapy, we find that gender, age, income and job status, BMI, and family illness history are important and significant determinants for respondents. In addition, the results also present that the concerns on social and martial relations as affected by obesity are important and significant determinants. The doubled-bound dichotomous choice model estimates the respondents’ WTP. The model estimates that the average willingness to pay for an obesity prevention therapy, which could reduce weight by 5 kilograms in 3 months, is NT$3,388 for the male and NT$4,689 for the female sample respondents, respectively. Furthermore, this study notes that age, income, the concern that work achievement is affected by obesity, and those who have tried to control their weight are important and significant determinants of the WTP. The results of the profile analysis suggest that obese females with high income, high health risk perception, and who have tried to control their weight are the most likely to be willing to pay the greatest amount for the weight-reduction therapy.
期刊論文
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4.詹滿色、傅祖壇(20070600)。臺灣漁產品HACCP安全認證的價值評估--雙界二分假設市場評估法之應用。農業經濟叢刊，12(2)，163-188。new window  延伸查詢new window
5.鄒孟婷、鄒孟文(20090300)。臺灣成人肥胖因素之分析：2001年「國民健康訪問調查」。臺灣家庭醫學雜誌，19(1)，13-23。  延伸查詢new window
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9.Johannesson, M.、Johansson, P. O.、Kriström, B.、Gerdtham, U. G.(1993)。Willngness to Pay for Antihypertensive Therapy: Further Results。Journal of Health Economics，12(1)，95-108。  new window
10.Jones, A. M.(1994)。Health, Addiction, Social Interaction and the Decision to Quit Smoking。Journal Health Economics，13(1)，93-110。  new window
11.Jones, A. M.、Kirigia, J. M.(1999)。Health Knowledge and Smoking among South African Women。Health Economics，8(2)，165-169。  new window
12.Liu, J. T.、Tsou, M. W.、Hammitt, J. K.(2009)。Willingness to Pay for Weight-Control Treatment。Health Policy，91(2)，211-218。  new window
13.McLaren, L.(2007)。Socioeconomic Status and Obesity。Epidemiologic Reviews，29(1)，29-48。  new window
14.Pagan, J. A.、Davilla, A.(1997)。Obesity, Occupational Attainment, and Earnings: Consequences of Obesity。Social Science Quarterly，78(3)，756-770。  new window
15.Sargent, J. D.、Blanchflower, D. G.(1994)。Obesity and Stature in Adolescence and Earnings in Young Adulthood: Analysis of a British Birth Cohort。Archives of Pediatrics & Adolescent Medicine，148(7)，681-687。  new window
16.Sobal, J.(1994)。Social and Economic Consequences of Overweight in Adolescence。The New England Journal of Medicine，330(9)，647。  new window
17.Viscusi, W. K.(1985)。Are Individual Bayesian Decision Maker?。American Economic Review，75(2)，381-385。  new window
18.Kan, Kamhon、Tsai, Wei-Der(2004)。Obesity and Risk Knowledge。Journal of Health Economics，23(5)，907-934。  new window
19.Zethraeus, N.(1998)。Willingness to pay for hormone replacement therapy。Journal of Health Economics，7(1)，31-38。  new window
20.傅祖壇、劉錦添、簡錦漢、賴文龍(20010300)。健康風險認知與香菸消費行為--臺灣的實證研究。經濟論文，29(1)，91-118。new window  延伸查詢new window
21.傅祖壇、葉寶文(20050300)。應用CVM在健康效益之評估--高血壓疾病預防之願付價值。經濟論文叢刊，33(1)，1-32。new window  延伸查詢new window
22.Chu, N. F.(2005)。Prevalence of obesity in Taiwan。Obesity reviews，6(4)，271-274。  new window
23.Kenkel, Donald S.(1991)。Health Behavior, Health Knowledge, and Schooling。Journal of Political Economy，99(2)，287-305。  new window
24.Viscusi, W. Kip(1991)。Age Variations in Risk Perceptions and Smoking Decisions。The Review of Economics and Statistics，73(4)，577-588。  new window
25.Loomis, John、Kanninen, Barbara、Hanemann, Michael(1991)。Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation。American Journal of Agricultural Economics，73(4)，1255-1263。  new window
26.蕭代基、錢玉蘭、林億明(1999)。An Alternative Approach to Combining Revealed and Stated Preference Data: Valuing Water Quality of the River System in Taipei。Environmental Economics and Policy Studies，2(2)，97-112。  new window
27.Himes, C. L.(2000)。Obesity, Disease, and Functional Limitation in Later Life。Demography，37，73-82。  new window
28.Philipson, T.(2001)。The World-Wide Growth in Obesity: An Economic Research Agenda。Health economics，10(1)，1-7。  new window
29.Gortmaker, S. L.、Must, A.、Perin, J. M.、Sobal, A. M.、Dietz, W. H.(1993)。Social and Economic Consequences of Overweight in Adolescence and Young Adulthood。The New England Journal of Medicine，329，1008-1012。  new window
30.Young, T. K.(1996)。Sociocultural and Behavioural Determinants of Obesity among Inuit in the Central Arctic。Soc Sci Med，43，1665-1671。  new window
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32.Cawley, J.(2008)。Contingent Valuation Analysis of Willingness to Pay to Reduce Childhood Obesity。Economics and Human Biology，6(2)，281-292。  new window
圖書
1.Bray, G,、Bouchard, C.、James, W.(1998)。Handbook of Obesity。New York：Marcel Dekker。  new window
2.Hu, F.(2008)。Obesity Epidemiology。New York：Oxford University Press。  new window
3.World Health Organization(1998)。Obesity: Preventing and managing the global epidemic。Geneva：WHO。  new window
4.Viscusi, W. Kip(1992)。Smoking: Making the Risky Decision。New York：Oxford University Press。  new window
5.Maddala, G. S.(1983)。Limited-dependent and Qualitative Variables in Econometics。Cambridge University Press。  new window
其他
1.中央研究院(2002)。CVDFACTS加值型資料庫，http://cvdfacts.ibms.sinica.edu.tw/。  延伸查詢new window
2.行政院衛生署(2010)。2005-2008國民營養健康狀況變遷調查，http://nahsit.nhri.org.tw/。  延伸查詢new window
 
 
 
 
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