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題名:以Malmquist生產力分析公平貿易貼文對社群網站效率之影響
書刊名:臺東大學綠色科學學刊
作者:翁瑞聰歐瑋明 引用關係施佳利黃惠君廖妤倩杜宜靜許家菱
作者(外文):Wong, Jui-tsungOu, Wei-mingShih, Chia-liHuang, Hui-chunLiao, Yu-chienTu, Yi-chingHsu, Chia-ling
出版日期:2017
卷期:7:2
頁次:頁25-40
主題關鍵詞:公平貿易社群網站資料包絡法網路行銷Malmquist生產力Fair tradeSocial networkData envelopment analysisInternet marketingMalmquist producivity
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:5
期刊論文
1.白榮吉、蕭穎謙、陳楠熹、陳意婷、劉忠輔、黃宛婷、杜育帆(20130600)。線上購物網站網路社群經營關鍵成功因素之多重個案研究--以Facebook粉絲頁為例。創新研發學刊,9(1),19-37。new window  延伸查詢new window
2.Goodrich, K.(2011)。Anarchy of effects? Exploring attention to online advertising and multiple outcomes。Psychology & Marketing,28(4),417-440。  new window
3.Li, S.、Li, J. Z.(2009)。Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty。Expert Systems with Applications,36(3),5557-5564。  new window
4.Tsai, W.-H.、Chou, W.-C.、Leu, J.-D.(2011)。An effectiveness evaluation model for the web-based marketing of the airline industry。Expert Systems with Applications,38(12),15499-15516。  new window
5.Fare, R.、Grosskopf, S.、Lindgren, B.、Roos, P.(1992)。Productivity change in Swedish pharmacies 1980-1989: A Nonparametric Malmquist Approach。Journal of Productivity Analysis,3(1/2),85-102。  new window
6.蘇柏全、池文海、符定國(20150300)。社群網站口碑參與行為:發佈資訊、取得資訊、以及轉載資訊。行銷評論,12(1),49-97。new window  延伸查詢new window
7.楊長林、陳妍伶、徐承道、簡毓儀(20150100)。臺灣公平貿易之研究--公平貿易商店經營的困難與挑戰。輔仁管理評論,22(1),75-93。new window  延伸查詢new window
8.Banker, R.、Charnes, A.、Cooper, W. W.(1984)。Model for estimating technical and scale efficiencies in DEA。European Journal of Operational Research,30(9),1072-1078。  new window
9.Chintagunta, P. K.、Gopinath, S.、Venkataraman, S.(2010)。The effects of online user reviews on movies box office performance: accounting for sequential rollout and aggregation across local markets。Marketing Science,29(5),944-957。  new window
10.Li, Y. M.、Hsiao, H. W.、Lee, Y. L.(2013)。Recommending social network applications via social filtering mechanisms。Information Sciences,239(1),18-30。  new window
11.Wu, Yen-Chun Jim、Shen, J. P.、Chang, C. L.(2015)。Electronic service quality of Facebook social commerce and collaborative learning。Computers in Human Behavior,51(B),1395-1402。  new window
12.Chang, P. L.、Hwang, S. N.、Cheng, W. Y.(1995)。Using Data Envelopment Analysis to Measure the Achievement and Change of Regional Development in Taiwan。Journal of Environmental Management,43(1),49-66。  new window
13.de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。  new window
14.林錦宏(2014)。公平貿易的理念與發展趨勢。臺中區農業改良場特刊,122(1),100-106。  延伸查詢new window
15.Chiu, W. Y.、Tzeng, G. H.、Li, H. L.(2013)。A new hybrid MCDM model combining DANP with VIKOR to improve e-store business。Knowledge-Based Systems,37(1),48-61。  new window
 
 
 
 
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