Product packaging with aesthetic taste and design plays roles to draw attentions, deliver product messages and information, and help customers accomplish buying activities. Although researchers conducted investigation on elements of package design for food & beverages, office supplies, festival products, and beauty products, few studies investigated packaging elements of apparel and accessory items perceived by consumers. Therefore, the purpose of this study aimed at investigating packaging elements in apparel and accessory products. After reviewing literature related to elements of packaging design and consumer perception of product packaging, a questionnaire was developed. The questionnaires were distributed online and in a shopping mall at Taoyuan, Taiwan. Results showed that the participants highly favored outstanding packaging for items of shoes, necklaces, rings, and that they thought packaging elements for apparel and accessory goods include handbags/gift boxes, hangtags/care labels, and spare buttons, spare thread, and spare fabrics. Furthermore, they were mostly concerned about the strength and durability of handbags or gift boxes, followed by types of materials. Especially, they agreed that handbags or gift boxes made of environmentally friendly and recycling materials increased values of products as a whole, as well as product packaging coming with dust bags, spare buttons, spare thread, and spare fabrics. In addition, the participants preferred hangtags/ care labels with detailed and legible instruction. These findings provide manufacturers and retailers with information about packaging design, so they are able to estimate packaging cost and develop appropriate packaging design according to product positioning.