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題名:The Impact of Item Complementarity in Freebie Promotions on Value Discounting
書刊名:管理學報
作者:劉信賢 引用關係周軒逸
作者(外文):Liu, Hsin-hsienChou, Hsuan-yi
出版日期:2020
卷期:37:2
頁次:頁101-128
主題關鍵詞:價值貶低互補性免費贈品促銷促銷吸引力知覺風險Value-discountingComplementarityFreebie promotionPromotional attractivenessPerceived risk
原始連結:連回原系統網址new window
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  • 共同引用共同引用:2
  • 點閱點閱:4
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