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題名:國際觀光旅館品牌個性、品牌自我一致性與住宿意願之關係
書刊名:東南學報
作者:秦孝偉何俊明李佳玲
作者(外文):Ching, Hsiao-weiHo, Chun-mingLee, Chia-ling
出版日期:2017
卷期:42
頁次:頁91-109
主題關鍵詞:品牌個性品牌自我一致性住宿意願Brand personalityBrand self-congruityIntention to stay
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:0
期刊論文
1.Han, H.、Back, K.-J.(2008)。Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry。Journal of Hospitality & Tourism Research,32(4),467-490。  new window
2.劉瓊如、林濰榕、林若慧(20120900)。休閒農場旅遊意象、品牌個性與旅遊意願之關係:自我形象一致性之中介效果。戶外遊憩研究,25(3),59-81。new window  延伸查詢new window
3.Johar, G. V.、Sengupta, J.、Aaker, J. L.(2005)。Two roads to updating brand personality impressions: Trait versus evaluative inferencing。Journal of Marketing Research,42(4),458-469。  new window
4.Beerli, A.、Meneses, G. D.、Gil, S. M.(2007)。Self-congruity and destination choice。Annals of Tourism Research,34(3),571-587。  new window
5.Geuens, M.、Weijters, B.、De Wulf, K.(2009)。A new measure of brand personality。International Journal of Research in Marketing,26(2),97-107。  new window
6.Aaker, Jennifer Lynn、Benet-Martinez, Veronica、Garolera, Jordi(2001)。Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs。Journal of Personality and Social Psychology,81(3),492-508。  new window
7.Roy, D. P.、Cornwell, T. B.(2004)。The Effects of Consumer Knowledge on Responses to Event Sponsorships。Psychology & Marketing,21(3),185-207。  new window
8.Litvin, S. W.、Goh, H. K.(2002)。Self-image congruity: A valid tourism theory?。Tourism Management,23(1),81-83。  new window
9.Farquhar, Peter H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),RC7-RC12。  new window
10.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
11.Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。  new window
12.Bagozzi, R. P.、Burnkrant, R. E.(1979)。Attitude Organization and the Attitude: Behavior Relationship。Journal of Personality and Social Psychology,37(6),913-929。  new window
13.Sirgy, M. J.、Su, C.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research,38(4),340-352。  new window
14.Lobo, A.、Maritz, A.、Mehta, S.(2007)。Enhancing Singapore Travel Agencies' Customer Loyalty: An Empirical Investigation of Customers' Behavioural Intentions and Zones of Tolerance。The International Journal of Tourism,9(6),485-495。  new window
15.Triplett, T.(1994)。Brand Personality Must Be managed or It Will Assume a Life of Its Own。Marketing News,28(10),9-18。  new window
16.劉瓊如、林濰榕(20111200)。以目的地意象探討品牌個性、自我形象一致性與旅遊意願之關係--以休閒農場為例。中國地理學會會刊,47,27-44。new window  延伸查詢new window
17.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
18.Stokburger-Sauer, N. E.(2011)。The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy。Tourism Management,32(6),1282-1289。  new window
19.Putrevu, Sanjay、Lord, Kennth R.(1994)。Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions。Journal of Advertising,23(2),77-91。  new window
20.曾嘉鵬、吳承鴻(20100400)。品牌理論在休閒住宿產業的應用:品牌個性觀點。休閒產業管理學刊,3(1),43-61。new window  延伸查詢new window
21.Eisend, M.、Stokburger-Sauer, N. E.(2013)。Brand personality: A meta-analytic review of antecedents and consequences。Marketing Letters,24(3),205-216。  new window
22.Jaccard, J.、King, G. W.(1977)。The relation between behavioural intentions and beliefs: A probabilistic model。Human Communication Research,3(4),326-334。  new window
23.Matzler, K.、Strobl, A.、Stokburger-Sauer, N.、Bobovnicky, A.、Bauer, F.(2016)。Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions。Tourism Management,52,507-520。  new window
24.Morgan, N. J.、Pritchard, A.、Piggott, R.(2003)。Destination branding and the role of the stakeholders: The case of New Zealand。Journal of Vacation Marketing,9(3),285-299。  new window
25.Oberecker, E.、Diamantopoulos, A.(2011)。Consumers' emotional bonds with foreign countries: does consumer affinity affect behavioral intentions?。Journal of International Marketing,19(2),45-72。  new window
26.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
27.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
28.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
29.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
30.Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。  new window
31.Usakli, A.、Baloglu, S.(2011)。Brand personality of tourist destinations: An application of self-congruity theory。Tourism Management,32(1),114-127。  new window
32.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
33.Stokburger-Sauer, Nicola E.、Ratneshwar, S.、Sen, Sankar(2012)。Drivers of consumer-brand identification。International Journal of Research in Marketing,29(4),406-418。  new window
34.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
35.Aaker, Jennifer L.(1999)。The Malleable Self: The Role of Self-expression in Persuasion。Journal of Marketing Research,36(1),45-57。  new window
36.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
37.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。  new window
38.Nam, Janghyeon、Ekinci, Yuksel、Whyatt, Georgina(2011)。Brand equity, brand loyalty and consumer satisfaction。Annals of Tourism Research,38(3),1009-1030。  new window
39.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
學位論文
1.陳思妤(2013)。品牌個性、品牌權益與遊客忠誠度的關聯性研究--以墾丁民宿為例(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
2.Wu, H. C.(2009)。An empirical study of behavioral intentions in the Taiwan hotel industry(博士論文)。Lincoln University。  new window
圖書
1.中華民國交通部觀光局(2015)。觀光統計年報。  延伸查詢new window
2.Solomon, Michael R.(2002)。Consumer Behavior: Buying, Having, and Being。Upper Saddle River, New Jersey:Prentice Hall International。  new window
3.Jöreskog, Karl G.、Sörbom, Dag(1984)。Analysis of linear structural relationship by maximum likelihood。Chicago, IL:Scientific Press。  new window
4.Williams, T. G.(1982)。Consumer Behavior: Fundamental and Strategies。St. Paul, Minn:West Publishing Co.。  new window
5.Rosenberg, Morris(1979)。Conceiving the Self。Basic Books。  new window
6.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
7.Peter, J. P.、Olson, J. C.(1987)。Consumer Behavior and Marketing Strategy。Richard D. Irwin Inc.。  new window
8.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
9.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
10.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
11.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Eagly, A. H.、Chaiken, S.(1995)。Attitude strength, attitude structure, and resistance to change。Attitude strength: Antecedents and consequences。Lawrence Erlbaum Associates。  new window
 
 
 
 
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