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題名:The Study of Brand Image, Brand Loyalty and Purchase Intention with Customer Online Review as Moderating Effect: Research on the Baking Industry in Malaysia
書刊名:管理科學研究
作者:紀信光彭志海
作者(外文):Chi, Hsin-kuangPeng, Zhi-hai
出版日期:2020
卷期:14:1
頁次:頁21-35
主題關鍵詞:品牌形象品牌忠誠度購買意願網絡評價Brand imageBrand loyaltyPurchase intentionCustomer online review
原始連結:連回原系統網址new window
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  • 點閱點閱:12
期刊論文
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4.Bandyopadhyay, S.、Martell, M.(2007)。Does Attitudinal Loyalty Influence Behavioural Loyalty? A Theoretical and Empirical Study。Journal of Retailing and Consumer Services,14(1),35-44。  new window
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7.Hu, Nan、Koh, Noi Sian、Reddy, Srinivas K.(2014)。Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales。Decision Support Systems,57,42-53。  new window
8.Keller, Kevin L.(1993)。Conceptualizing, Measuring, and Managing Consumer-based Brand Equity。Journal of Marketing,57(1),1-22。  new window
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10.Bagozzi, R. P.、Burnkrant, R. E.(1979)。Attitude organization and attitude-behavior relationship。Journal of Personality and Social Psychology,37(1),913-929。  new window
11.Zhu, Feng、Zhang, Xiaoquan M.(2010)。Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics。Journal of Marketing,74(2),133-148。  new window
12.Dobni, D.、Zinkhan, G. M.(1990)。In search of brand image: A foundation analysis。Advances in Consumer Research,17,110-119。  new window
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14.Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research,43(3),345-354。  new window
15.Duan, Wenjing、Gu, Bin、Whinston, Andrew B.(2008)。Do Online Reviews Matter?--An Empirical Investigation of Panel Data。Decision Support Systems,45(4),1007-1016。  new window
16.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
17.McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model。The Journal of Strategic Information Systems,11(3/4),297-323。  new window
18.Nindiani, A.、Hamsal, M.、Purba, H. H.(2018)。Product and service quality analysis: An empirical study of customer satisfaction in a bakery。Binus Business Review,9(2),95-103。  new window
19.Zhang, Tingting、Bilgihan, Anil、Kandampully, Jay、Lu, Can(2018)。Building stronger brands through online communities: An empirical study of hotels。Journal of Hospitality and Tourism Technology,9。  new window
20.Watanabe, E. A. M.、Lima-Filho, D. O.、Torres, C. V.(2013)。Store image attributes and customer satisfaction in supermarkets in Campo Grande-MS。Revista Brasileira de Marketing,12(4),85-107。  new window
21.Setyawan, Anton(2015)。BRAND TRUST AND BRAND LOYALTY, AN EMPIRICAL STUDY IN INDONESIA CONSUMERS。British Journal of Marketing Studies,4,37-47。  new window
22.Razak, N.、Themba, O. S.、Sjahruddin, H.(2019)。Brand awareness as predictors of repurchase intention: Brand attitude as a moderator。Advances in Social Sciences Research Journal,6(2),541-554。  new window
23.Özkara, Behçet(2014)。The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey。Journal of Marketing Development and Competitiveness,8(2),61-68。  new window
24.Chin, Thoo Ai、Lai, Lee Yoke、Tat, Huam Hon(2018)。Determinants of Brand Image and their Impacts on Purchase Intention of Grab。Journal of Arts & Social Sciences,2(1),26-36。  new window
25.IÅ¡oraitÄ, Margarita(2016)。Customer Loyalty Theoretical Aspects。Eco Forum,5(2),1-43。  new window
26.Mao, Junjun(2010)。Customer Brand Loyalty。International Journal of Business and Management,5(7),213-217。  new window
27.Kiumarsi, S.、Jayaraman, K.、Isa, Salmi Mohd、Varastegani, Asra(2014)。Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia。International Food Research Journal,21(6),2101-2107。  new window
28.Jacoby, J.、Mazursky, D.(1984)。Linking brand and retailer images: do the potential risks outweigh the potential benefits?。Journal of Retailing,60(2),105-122。  new window
29.Ismail, A. R.(2017)。The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness。Asia Pacific Journal of Marketing and Logistics,29(1),129-144。  new window
30.Lackermair, Georg、Kailer, Daniel、Kanmaz, Kenan(2013)。Importance of Online Product Reviews from a Consumer's Perspective。Advances in Economics and Business,1(1),1-5。  new window
31.Fennell, Geraldine G.(1978)。Perceptions of the Product-In-Use Situation。Journal of Marketing,42,39-47。  new window
32.Chua, A. Y.、Banerjee, S.(2015)。Understanding Review Helpfulness as a Function of Reviewer Reputation, Review Rating, and Review Depth。Journal of the Association for Information Science & Technology,66(2),354-362。  new window
33.Chen, Yu-Syuan、Chen, Tso-Jen、Lin, Cheng-Che(2016)。The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers。Open Journal of Social Sciences,4,108-116。  new window
34.Abbas, Ali、Nisar, Qasim Ali(2015)。Impact of Brand Image, Brand Trust and Advertisement on Consumer Loyalty & Consumer Buying Behavior。EUROPEAN ACADEMIC RESEARCH,10(4),2286-4822。  new window
35.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
36.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science,28(2),195-211。  new window
37.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
38.Abdullah, M.、Al-Nasser, A. D.、Husain, N.(2000)。Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy。Total Quality Management and Business Excellence,11(4-6),826-830。  new window
39.Ajzen, Icek、Driver, Beverly L.(1991)。Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior。Leisure Sciences: An Interdisciplinary Journal,13(3),185-204。  new window
40.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
會議論文
1.Liu, Y.、Huang, X. J.、An, A.、Yu, X.(2008)。Modeling and Predicting the Helpfulness of Online Reviews。The 8th IEEE International Conference on Data Mining,443-452。  new window
2.CHI, Ying-qing、ZHU, Jia-li、YAN, Zhong-jiao(2016)。A Study on the Influence of Brand Image on Consumers' Purchase Intention: Based on IT Skills Training。International Conference on Informatics, Management Engineering and Industrial Application。  new window
3.Hogan, S.(2005)。Employees and Image: Bringing Brand Image to Life。The 2nd Annual Strategic Public Relations Conference。Lippincot Mercer。  new window
4.Askalidis, Georgios、Malthouse, Edward C.(2016)。The Value of Online Customer Reviews。The 10th ACM Conference on Recommender Systems。Association for Computing Machinery。155-158。  new window
5.Constantinides, E.、Holleschovsky, N. I.(2016)。Impact of online product reviews on purchasing decisions。The 12th International Conference on Web Information Systems and Technologies,271-278。  new window
研究報告
1.Luca, Michael(2011)。Reviews, reputation, and revenue: The case of Yelp.com。  new window
圖書
1.Statt, D. A.(1997)。Understanding the Consumer: A Psychological Approach。Macmillan Press Ltd.。  new window
2.Oxenfeldt, A. R.、Swann, Carroll(1964)。Management of the advertising function。Wadsworth Publishing Co.。  new window
3.Oxenfeldt, Alfred R.(1966)。Executive Action in Marketing。Wadsworth Publishing Co.。  new window
4.Kotler, Philip(2000)。Marketing Management。Prentice-Hall。  new window
 
 
 
 
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