:::

詳目顯示

回上一頁
題名:資通訊科技世代之虛實通路整合行銷變革探討:以汽車售後服務市場為實證情境
書刊名:科技管理學刊
作者:郭馨禧鍾君宇蔡顯童
作者(外文):Kuo, Hsin-siZhong, Jun-yuTsai, Hsien-tung
出版日期:2021
卷期:26:1
頁次:頁29-58
主題關鍵詞:網路行銷策略社會性影響理論變革準備科技準備度樂觀偏見虛實通路整合行銷Internet marketing strategySocial influence theoryChange readinessTechnology readinessOptimism biasIntegration of online and offline marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:4
期刊論文
1.McFarland, R. G.、Challagalla, G. N.、Shervani, T. A.(2006)。Influence Tactics for Effective Adaptive Selling。Journal of Marketing,70(4),103-117。  new window
2.Yukl, Gary、Falbe, Cecilia M.(1990)。Influence tactics and objectives in upward, downward, and lateral influence attempts。Journal of Applied Psychology,75(2),132-140。  new window
3.Neslin, Scott A.、Grewal, Dhruv、Leghorn, Robert、Shankar, Venkatesh、Teerling, Marije L.、Thomas, Jacquelyn S.、Verhoef, Peter C.(2006)。Challenges and Opportunities in Multichannel Customer Management。Journal of Service Research,9(2),95-112。  new window
4.林明杰、李信達(20110600)。組織社會化程度、授權賦能認知對個人創新行為影響之研究:顧客導向行為的中介效果。科技管理學刊,16(2),53-80。new window  延伸查詢new window
5.Fu, Frank Q.、Richards, Keith A.、Hughes, Douglas E.、Jones, Eli(2010)。Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy。Journal of Marketing,74(6),61-76。  new window
6.Frazier, Gary L.、Summers, John O.(1984)。Interfirm Influence Strategies and Their Application within Distribution Channels。Journal of Marketing,48(3),43-55。  new window
7.Mudambi, Susan M.、Aggarwal, Raj(2003)。Industrial Distributors: Can They Survive in the New Economy?。Industrial Marketing Management,32(4),317-325。  new window
8.Eby, L. T.、Adams, D. M.、Russell, J. E. A.、Gaby, S. H.(2000)。Perceptions of Organizational Readiness for Change: Factors Related to Employees' Reactions to the Implementation of Team-based Selling。Human Relations,53(3),419-442。  new window
9.Wilson, H.、Daniel, E.(2007)。The multi-channel challenge: A dynamic capability approach。Industrial Marketing Management,36(1),10-20。  new window
10.Allen, David G.、Weeks, Kelly P.、Moffitt, Karen R.(2005)。Turnover intentions and voluntary turnover: The moderating roles of self-monitoring, locus of control, proactive personality, and risk aversion。Journal of Applied Psychology,90(5),980-990。  new window
11.Herhausen, Dennis、Binder, Jochen、Schoegel, Marcus、Herrmann, Andreas(2015)。Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration。Journal of Retailing,91(2),309-325。  new window
12.Yukl, Gary、Tracey, J. Bruce(1992)。Consequences of Influence Tactics Used with Subordinates, Peers, and the Boss。Journal of Applied Psychology,77(4),525-535。  new window
13.Sharot, T.(2011)。The Optimism Bias。Current Biology,21(23),R941-R945。  new window
14.Dabholkar, Pratibba A.、Bagozzi, Richard P.(2002)。An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors。Journal of the Academy of Marketing Science,30(3),184-201。  new window
15.Yan, Ruiliang、Pei, Zhi、Myers, Chris(2016)。Do Channel Members Value the Multiple-Cooperation Strategy?。Journal of Retailing and Consumer Services,30,84-95。  new window
16.Rafferty, A. E.、Jimmieson, N. L.、Armenakis, A. A.(2013)。Change readiness: A multilevel review。Journal of Management,39(1),110-135。  new window
17.Tsay, Andy A.、Agrawal, Narendra(2004)。Channel Conflict and Coordination in the E-Commerce Age。Production and Operations Management,13(1),93-110。  new window
18.Rasmussen, H. N.、Wrosch, C.、Scheier, M. F.、Carver, C. S.(2006)。Self-€regulation processes and health: The importance of optimism and goal adjustment。Journal of Personality,74(6),1721-1747。  new window
19.吳豐祥、金雅蘭、顏永森、劉憶蓁(20150600)。知識管理與社群媒體對服務創新的影響之研究。科技管理學刊,20(2),25-70。new window  延伸查詢new window
20.Chung, C.、Chatterjee, S. C.、Sengupta, S.(2012)。Manufacturers' reliance on channel intermediaries: Value drivers in the presence of a direct web channel。Industrial Marketing Management,41(1),40-53。  new window
21.王仁聖、彭志強(20180300)。Exploration of the Adoption of Biometrics Applied in Consumer Electronics Based on the Engineer Perspectives。科技管理學刊,23(1),65-95。new window  new window
22.Celuch, K.、Goodwin, S.、Taylor, S. A.(2007)。Understanding small scale industrial user internet purchase and information management intentions: A test of two attitude models。Industrial Marketing Management,36(1),109-120。  new window
23.Armenakis, Achilles A.、Harris, Stanley G.、Mossholder, Kevin W.(1993)。Creating Readiness for Organizational Change。Human Relations,46(6),681-703。  new window
24.黃靖文、賴賢哲(20190300)。顧客如何利用網路社群互動促進行為意願:從品牌認同到共同創新。科技管理學刊,24(1),31-55。new window  延伸查詢new window
25.Eisenhardt, Kathleen M.、Martin, Jeffrey A.(2000)。Dynamic Capabilities: What Are They?。Strategic Management Journal,21(10/11),1105-1121。  new window
26.Bandura, Albert(1977)。Self-efficacy: Toward a unifying theory of behavioral change。Psychological Review,84(2),191-215。  new window
27.Walczuch, Rita、Lemmink, Jos、Streukens, Sandra(2007)。The effect of service employees' technology readiness on technology acceptance。Information & Management,44(2),206-215。  new window
28.Parasuraman, A.(2000)。Technology Readiness Index (TRI): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies。Journal of Service Research,2(4),307-320。  new window
29.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
30.Yan, Ruiliang(2011)。Managing channel coordination in a multi-channel manufacturer-retailer supply chain。Industrial Marketing Management,40(4),636-642。  new window
31.Michaelidou, N.、Siamagka, N. T.、Christodoulides, G.(2011)。Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands。Industrial Marketing Management,40(7),1153-1159。  new window
32.By, R. T.、Diefenbach, T.、Klarner, P.(2008)。Getting Organizational Change Right in Public Services: The Case of European Higher Education。Journal of Change Management,8(1),21-35。  new window
33.Kabadayi, Sertan(2008)。Adding Direct or Independent Channels to Multiple Channel Mix。Direct Marketing: An International Journal,2(2),66-80。  new window
34.Gatautis, R.、Kazakevičiūtė, A.(2012)。Consumer Behavior in Online Social Networks: Review and Future Research Directions。Economics and Management,17(4),1457-1463。  new window
35.Sharma, A.、Mehrotra, A.(2007)。Choosing an Optimal Channel Mix in Multichannel Environments。Industrial Marketing Management,36(1),21-28。  new window
36.Rizwan, Muhammad、Ahmad, Norzieiriani(2020)。The Role of Channel Integration in Customer Movement from Offline Channel to Online Channel in a Multichannel Environment。International Journal of Management,11(9),1610-1621。  new window
37.Wallace, D. W.、Johnson, J. L.、Umesh, U. N.(2009)。Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities。Decision Sciences,40(4),869-900。  new window
38.Wolk, A.、Skiera, B.(2009)。Antecedents and Consequences of Internet Channel Performance。Journal of Retailing and Consumer Services,16(3),163-173。  new window
39.Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly,25(1),57-78。  new window
40.Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing online consumers: an extended technology acceptance perspective。Information & Management,39(8),705-719。  new window
41.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior Human Decision Processes,50(2),179-211。  new window
42.Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology,32(4),665-683。  new window
43.Eisenberger, Robert、Huntington, Robin、Hutchison, Steven、Sowa, Debora(1986)。Perceived Organizational Support。Journal of Applied Psychology,71(3),500-507。  new window
44.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
圖書
1.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1992)。Multivariate Data Analysis。Macmillan。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE