期刊論文| 1. | Paswan, Audhesh K.、Hirunyawipada, Tanawat(2006)。Consumer innovativeness and perceived risk: Implications for high technology product adoption。Journal of Consumer Marketing，23(4)，182-198。   |
| 2. | Kwon, W.-S.、Lennon, S. J.(2009)。What induces online loyalty? Online versus offline brand images。Journal of Business Research，62(5)，557-564。 |
| 3. | Yap, S. F.、Leong, S. M.、Wee, Y. G.(2012)。Store brand proneness: Effects of perceived risks, quality and familiarity。Australasian Marketing Journal，20(1)，48-58。 |
| 4. | Gronhaug, K.、Gilly, M. C.(1991)。A transaction cost approach to consumer dissatisfaction and complaint actions。Journal of Economic Psychology，12(1)，165-183。 |
| 5. | O'Cass, Aron(2000)。An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing。Journal of Economic Psychology，21(5)，545-576。 |
| 6. | Frazier, Gary L.(1983)。On the Measurement of Interfirm Power in Channels of Distribution。Journal of Marketing Research，20(2)，158-166。 |
| 7. | Keaveney, S. M.、Parthasarathy, M.(2001)。Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors。Journal of the Academy of Marketing Science，29(4)，374-390。 |
| 8. | 張育瑋、許秉瑜、蕭文龍、鄭雲珊(20110600)。資訊系統的認知價值對使用者滿意度之影響：以期望確認模式為基礎。科技管理學刊，16(2)，1-24。 延伸查詢 |
| 9. | Hepworth, M.、Mateus, P.(1994)。Connecting Customer Loyalty to the Bottom Line。Canadian Business Review，21(4)，40-43。 |
| 10. | Gigler, F.(1994)。Self-Enforcing Voluntary Disclosures。Journal of Accounting Research，32(2)，224-240。 |
| 11. | Zauberman, G.(2003)。The Intertemporal Dynamics of Consumer Lock-In。Journal of Consumer Research，30(3)，405-419。 |
| 12. | Lee, Choong-Ki、Lee, Yong-Ki、Lee, Bong Koo(2005)。Korea's destination image formed by the 2002 world cup。Annals of Tourism Research，32(4)，839-858。 |
| 13. | Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science，32(3)，293-311。 |
| 14. | Darrough, M. N.、Stoughton, N. M.(1990)。Financial Disclosure Policy in an Entry Game。Journal of Accounting and Economics，12(1-3)，219-243。 |
| 15. | Newman, P.、Sansing, R.(1993)。Disclosure policies with multiple users。Journal of Accounting Research，31(1)，92-112。 |
| 16. | Wagenhofer, A.(1990)。Voluntary disclosure with a strategic opponent。Journal of Accounting and Economics，12(4)，341-363。 |
| 17. | Westbrook, R. A.、Oliver, R. L.(1981)。Developing better measures of consumer satisfaction: some preliminary results。Advances in Consumer Research，8(1)，94-99。 |
| 18. | Appiah-Adu, K.、Fyall, A.、Singh, S.(2000)。Marketing culture and customer retention in the tourism industry。The Service Industries Journal，20(2)，95-113。 |
| 19. | Oliver, Richard L.、Swan, John E.(1989)。Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach。Journal of Marketing，53(2)，21-35。 |
| 20. | Chattopadhyay, Amitava、Basu, Kunal(1990)。Humor in Advertising :The Moderating Role of Prior Brand Evaluation。Journal of Marketing Research，27(4)，466-476。 |
| 21. | Butler, John K. Jr.(1991)。Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory。Journal of Management，17(3)，643-663。 |
| 22. | Babin, B. J.、Griffin, M.(1998)。The Nature of satisfaction: an updated examination and analysis。Journal of Business Research，41(2)，127-136。 |
| 23. | Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences，15(1)，76-92。 |
| 24. | Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research，24(1)，27-37。 |
| 25. | Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market-Focused Management，4(4)，341-370。 |
| 26. | Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。 |
| 27. | Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, L.(1999)。Consumer trust in an internet store: A cross-cultural validation。Journal of Computer-Mediated Communication，5(2)，1-35。 |
| 28. | Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。 |
| 29. | Nyadzayo, M. W.、Khajehzadeh, S.(2016)。The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image。Journal of Retailing and Consumer Services，30，262-270。 |
| 30. | Hew, J. J.、Lee, V. H.、Ooi, K. B.、Lin, B.(2016)。Mobile social commerce: The booster for brand loyalty?。Computers in Human Behavior，59，142-154。 |
| 31. | Taylor, S. A.(1997)。Assessing regression-based importance weights for quality perceptions and satisfaction judgements in the presence of higher order and/orinteraction effects。Journal of Retailing，73(1)，135-159。 |
| 32. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within a Between Organizations。Journal of Marketing Research，29(3)，314-328。 |
| 33. | Hudson, S.、Huang, L.、Roth, M. S.、Madden, T. J.(2016)。The Influence of Social Media Interactions on Consumer-brand Relationships: A Three-country Study of Brand Perceptions and Marketing Behaviors。International Journal of Research in Marketing，33(1)，27-41。 |
| 34. | 李宗耀(20131200)。網購平臺品牌忠誠度之研究： 以平臺使用階層及消費者心理認知為例。科技管理學刊，18(4)，61-89。 延伸查詢 |
| 35. | Dubé, Laurette、Morgan, Michael S.(1998)。Capturing the Dynamics of in-Process Consumption Emotions and Satisfaction in Extended Service Transactions。International of Journal Research Marketing，15(4)，309-320。 |
| 36. | Ganesan, Shankar(1994)。Determinants of Long-Term Orientation in Buyer-Seller Relationship。Journal of Marketing，58(2)，1-19。 |
| 37. | Newman, Joseph W.、Werbel, Richard A.(1973)。Multivariate Analysis of Brand Loyalty for Major Household Appliances。Journal of Marketing Research，10(4)，404-409。 |
| 38. | Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review，78(4)，105-113。 |
| 39. | Chuang, Y. F.、Tai, Y. F.(2016)。Research on customer switching behavior in the service industry。Management Research Review，39(8)，925-939。 |
| 40. | Cossío-Silva, Francisco-José、Revilla-Camacho, María-Ángeles、Vega-Vázquez, Manuela、Palacios-Florencio, Beatriz(2016)。Value co-creation and customer loyalty。Journal of Business Research，69(5)，1621-1625。 |
| 41. | Verrecchia, Robert E.(1983)。Discretionary disclosure。Journal of Accounting and Economics，5(1)，179-194。 |
| 42. | Darrough, M. N.(1993)。Disclosure policy and competition: Cournot vs. Bertrand。The Accounting Review，68(3)，534-561。 |
| 43. | Ali, M.、Raza, S. A.(2017)。Service quality perception and customer satisfaction in Islamic banks of Pakistan: the modified SERVQUAL model。Total Quality Management & Business Excellence，28(5/6)，559-577。 |
| 44. | 王仁聖、彭志強(20180300)。Exploration of the Adoption of Biometrics Applied in Consumer Electronics Based on the Engineer Perspectives。科技管理學刊，23(1)，65-95。 |
| 45. | Park, E.、Kim, K. J.、Kwon, S. J.(2017)。Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust。Journal of Business Research，76，8-13。 |
| 46. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。 |
| 47. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 |
| 48. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 |
| 49. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。 |
| 50. | Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science，18(1)，51-65。 |
| 51. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 |
| 52. | Healy, Paul M.、Palepu, Krishna G.(2001)。Information asymmetry, corporate disclosure, and the capital markets: A review of the empirical disclosure literature。Journal of Accounting and Economics，31(1-3)，405-440。 |
| 53. | Kim, Oliver、Verrecchia, Robert E.(1994)。Market Liquidity and Volume around Earnings Announcements。Journal of Accounting & Economics，17(1/2)，41-67。 |
| 54. | Ahmad, N. B.、Rahman, S. A. B. A.(2018)。The effect of the internal audit on the accounting disclosure in Jordanian banks。International Journal For Research In Business, Management And Accounting，4(5)，1-13。 |
| 55. | Amoako, G. K.、Appiah-Adu, K.、Tagoe, C.(2019)。The effects of service quality on customer satisfaction and brand Loyalty。Central Inquiry，1(1)，27-45。 |
| 56. | Bennur, S.、Jin, B.(2017)。The mediating role of brand trust and affect in clothing brand loyalty formation: a cross-cultural examination of U.S. and India。The Journal of The Textile Institute，108(1)，1-9。 |
| 57. | Casidy, R.、Wymer, W.、O'Cass, A.(2018)。Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers。Tourism Management，66，72-84。 |
| 58. | Choi, I.(2017)。A Study on Effect of Trust, Relationship Commitment on Collaboration-Orientation (3C's), Performance and Satisfaction--Focused on Communication, Cooperation and Coordination。Journal of Marketing and HR，4，202-215。 |
| 59. | Chou, S. Y.、Shen, G. C.、Chiu, H. C.、Chou, Y. T.(2016)。Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior。Journal of Business Research，69(6)，2226-2232。 |
| 60. | Çifci, S.、Ekinci, Y.、Whyatt, G.、Japutra, A.、Molinillo, S.、Siala, H.(2016)。A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands。Journal of Business Research，69(9)，3740-3747。 |
| 61. | Egginton, J. F.、McBrayer, G. A.(2019)。Does it pay to be forthcoming? Evidence from CSR disclosure and equity market liquidity。Corporate Social Responsibility and Environmental Management，26(2)，396-407。 |
| 62. | He, W.、Zhang, W.、Tian, X.、Tao, R.、Akula, V.(2019)。Identifying customer knowledge on social media through data analytics。Journal of Enterprise Information Management，32(1)，152-169。 |
| 63. | Hegner, S. M.、Jevons, C.(2016)。Brand trust: a cross-national validation in Germany, India, and South Africa。Journal of Product & Brand Management，25(1)，58-68。 |
| 64. | 黃靖文、賴賢哲(20190300)。顧客如何利用網路社群互動促進行為意願：從品牌認同到共同創新。科技管理學刊，24(1)，31-55。 延伸查詢 |
| 65. | Herman, R. T.、Widiasari, J.、Lasmy, H.、Hartono, H.(2016)。How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making。Pertanika Journal of Social Sciences & Humanities，24，9-17。 |
| 66. | Jamaludin, N. L.、Sam, D. L.、Sandal, G. M.、Adam, A. A.(2018)。The influence of perceived discrimination, orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students。Current Issues in Tourism，21(8)，934-949。 |
| 67. | Kassim, N. A.(2017)。Evaluating users' satisfaction on academic library performance。Malaysian Journal of Library & Information Science，14(2)，101-115。 |
| 68. | Khalili, S.、Rahchamani, A.、Abtahi, M.(2013)。Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market。Management Science Letters，3(9)，2381-2386。 |
| 69. | Krishnan, V.、Sullivan, U. Y.、Aurand, T. W.(2016)。The Incorporation of Brand Versatility in the Assessment of Brand Value: Gender and Brand Category Extension Considerations。Academy of Marketing Studies Journal，20(2)，66-73。 |
| 70. | Lee, W. J.、O'Cass, A.、Sok, P.(2017)。Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation。European Journal of Marketing，51(1)，177-199。 |
| 71. | 林士平、王仁聖、阮紅玉、孫薇捷(20190900)。The Effect of Conforming Behavior on Behavioral Intention: An Empirical Study of Mobile Applications with Augment Reality。科技管理學刊，24(3)，77-116。 延伸查詢 |
| 72. | Malkoc, S. A.、Zauberman, G.(2019)。Psychological analysis of consumer intertemporal decisions。Consumer Psychology Review，2(1)，97-113。 |
| 73. | Malik, A.、Sudhakar, B. D.、Rahman, M. S.(2016)。Brand positioning constructs and indicators for measurement of consumer's positive psychology toward brands。Indian Journal of Positive Psychology，7(1)，18-20。 |
| 74. | Naidoo, C.、Abratt, R.(2018)。Brands that do good: insight into social brand equity。Journal of Brand Management，25(1)，3-13。 |
| 75. | Pekovic, S.、Rolland, S.(2016)。Customer orientation and firm's business performance: A moderated mediation model of environmental customer innovation and contextual factors。European Journal of Marketing，50(12)，2162-2191。 |
| 76. | Portal, S.、Abratt, R.、Bendixen, M.(2019)。The role of brand authenticity in developing brand trust。Journal of Strategic Marketing，27(8)，714-729。 |
| 77. | Sharma, A.、Tzokas, N.、Saren, M.、Kyziridis, P.(1999)。Antecedents and consequences of relationship marketing: insights from business service salespeople。Industrial Marketing Management，28(6)，601-611。 |
| 78. | Shaban, O. K. A.、Yao, L.、Darun, M. R. B.、Alkhateeb, A.(2017)。Review of Important Brand Loyalty Influencing Factors: State of Art。International Business Management，11(5)，1034-1040。 |
| 79. | Ryu, K.、Lee, J. S.(2017)。Examination of restaurant quality, relationship benefits, and customer reciprocity from the perspective of relationship marketing investments。Journal of Hospitality & Tourism Research，41(1)，66-92。 |
| 80. | Thakur, Rakhi、Srivastava, Mala(2015)。A study on the impact of consumer risk perception and innovativeness on online shopping in India。International Journal of Retail & Distribution Management，43(2)，148-166。 |
| 81. | Theurer, Christian P.、Tumasjan, Andranik、Welpe, Isabell M.、Lievens, Filip(2018)。Employer branding: a brand equity-based literature review and research agenda。International Journal of Management Reviews，20(1)，155-179。 |
| 82. | Truong, Y.、Klink, R. R.、Simmons, G.、Grinstein, A.、Palmer, M.(2017)。Branding strategies for high-technology products: The effects of consumer and product innovativeness。Journal of Business Research，70，85-91。 |
| 83. | Van Asperen, M.、de Rooij, P.、Dijkmans, C.(2018)。Engagement-based loyalty: The effects of social media engagement on customer loyalty in the travel industry。International Journal of Hospitality & Tourism Administration，19(1)，78-94。 |
| 84. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 |
| 85. | Lee, Yong-Ki、Lee, Choong-Ki、Lee, Seung-Kon、Babin, Barry J.(2008)。Festivalscapes and patrons' emotions, satisfaction, and loyalty。Journal of Business Research，61(1)，56-64。 |
| 86. | Burnham, Thomas A.、Frels, Judy K.、Mahajan, Vijay(2003)。Consumer Switching Costs: A Typology, Antecedents, and Consequences。Journal of the Academy of Marketing Science，31(2)，109-126。 |
| 87. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。 |
| 88. | Heide, Jan B.、Weiss, Allen M.(1995)。Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets。Journal of Marketing，59(3)，30-43。 |
| 89. | Lee, Moonkyu、Cunningham, Lawrence F.(2001)。A Cost/Benefit Approach to Understanding Service Loyalty。Journal of Services Marketing，15(2)，113-130。 |
| 90. | Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery，42(4)，80-85。 |
| 91. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。 |
| 92. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。 |
| 93. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 |
| 94. | Milberg, Sandra J.、Park, C. Whan、McCarthy, Michael S.(1997)。Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies。Journal of Consumer Psychology，6(2)，119-140。 |
| 95. | Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing，13(1)，59-72。 |
| 96. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 |
| 97. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。 |
| 98. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 |
| 99. | Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。 |
| 100. | Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing，18(5)，410-425。 |
| 101. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 |
| 102. | Diamond, Douglas W.、Verrecchia, Robert E.(1991)。Disclosure, Liquidity, and the Cost of Capital。The Journal of Finance，46(4)，1325-1359。 |
| 103. | Feltham, G. A.、Xie, J. Z.(1992)。Voluntary Financial Disclosure in an Entry Game with Continua of Types。Contemporary Accounting Research，9(1)，46-80。 |