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題名:顧客如何利用網路社群互動促進行為意願:從品牌認同到共同創新
書刊名:科技管理學刊
作者:黃靖文 引用關係賴賢哲 引用關係
作者(外文):Huang, Jing-wenLai, Hsien-che
出版日期:2019
卷期:24:1
頁次:頁31-55
主題關鍵詞:網路社群行為意願品牌認同共同創新跨層次分析Network communityBehavioral intentionBrand identificationCo-innovationCross-level analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:74
  • 點閱點閱:19
期刊論文
1.Paharia, N.、Keinan, A.、Avery, J.、Schor, J. B.(2011)。The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography。Journal of Consumer Research,37(5),775-790。  new window
2.Lee, S. M.、Olson, D. L.、Trimi, S.(2012)。Co-innovation: convergenomics, collaboration, and co-creation for organizational values。Management Decision,50(5),817-831。  new window
3.Chan, Kimmy Wa、Yim, Chi Kin Bennett、Lam, Simon S. K.(2010)。Is Customer Participation in Value Creation a Double-edged Sword? Evidence from Professional Financial Services across Cultures。Journal of Marketing,74(3),48-64。  new window
4.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
5.Chan, David(1998)。Functional Relations Among Constructs in the Same Content Domain at Different Levels of Analysis: A Typology of Composition Models。Journal of Applied Psychology,83(2),234-246。  new window
6.Zeithaml, V. A.、Berry, L. L.、Parasuraman, A.(1996)。The Behavioral Consequences of Services Quality。Journal of Marketing,60(2),31-46。  new window
7.Hudson, Simon、Roth, Martin S.、Madden, Thomas J.、Hudson, Rupert(2015)。The effects of social media on emotions, brand relationship quality, and word of mouth: an empirical study of music festival attendees。Tourism Management,47(1),68-76。  new window
8.Russo-Spena, Tiziana、Mele, Cristina(2012)。"Five Co-s" in innovating: A practice-based view。Journal of Service Management,23(4),527-553。  new window
9.林鉦棽(20050800)。組織公民行為之跨層次分析:層級線性模式的應用。管理學報,22(4),503-524。new window  延伸查詢new window
10.廖國鋒、周怡嘉(20130400)。The Effect of Brand Community Cohesiveness on Consumers' Purchase Intention: A Multi-level Analysis。管理學報,30(2),127-145。new window  new window
11.Liao, J.、Huang, M.、Xiao, B.(2017)。Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach。Journal of Business Research,71,92-101。  new window
12.Davvetas, V.、Diamantopoulos, A.(2017)。"Regretting your brand-self?" The moderating role of consumer-brand identification on consumer responses to purchase regret。Journal of Business Research,80,218-227。  new window
13.Parmentier, G.、Mangematin, V.(2014)。Orchestrating Innovation with User Communities in the Creative Industries。Technological Forecasting & Social Change,83,40-53。  new window
14.方世杰、廖英凱(20150700)。The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of Consumer Inertia and Word of Mouth。管理評論,34(3),51-67。new window  new window
15.賴明政、楊素貞(20130900)。品牌社群整合對品牌社群權益的影響--以品牌社群認同及品牌社群承諾為中介。行銷評論,10(3),293-321。new window  延伸查詢new window
16.Black, I.、Veloutsou, C.(2017)。Working Consumers: Co-creation of Brand Identity, Consumer Identity and Brand Community Identity。Journal of Business Research,70,416-429。  new window
17.Bugshan, H.(2015)。Co-innovation: The Role of Online Communities。Journal of Strategic Marketing,23(2),175-186。  new window
18.Essamri, A.、McKechnie, S.、Winklhofer, H.(2019)。Co-creating Corporate Brand Identity with Online Brand Communities: A Managerial Perspective。Journal of Business Research,96,366-375。  new window
19.Hajli, Nick、Shanmugam, Mohana、Papagiannidis, Savvas、Zahay, Debra、Richard, Marie-Odile(2017)。Branding Co-creation with Members of Online Brand Communities。Journal of Business Research,70,136-144。  new window
20.Hsu, C. L.、Liu, C. C.、Lee, Y. D.(2010)。Effect of Commitment and Trust towards Microblogs on Consumer Behavioral Intention: A Relationship Marketing Perspective。International Journal of Electronic Business Management,8(4),292-303。  new window
21.Hughes, D. E.、Ahearne, M.(2010)。Energizing the Reseller's Sales Force: The Power of Brand Identification。Journal of Marketing,74(7),81-96。  new window
22.Luo, N.、Zhang, M.、Hu, M.、Wang, Y.(2016)。How Community Interactions Contribute to Harmonious Community Relationships and Customers' Identification in Online Brand Community。International Journal of Information Management,36(5),673-685。  new window
23.Ramaswamya, V.、Ozcan, K.(2018)。What Is Co-creation? An Interactional Creation Framework and Its Implications for Value Creation。Journal of Business Research,84,196-205。  new window
24.Romero, D.、Molina, A.(2011)。Collaborative Networked Organizations and Customer Communities: Value Co-creation and Co-innovation in the Networking Era。Production Planning and Control,22(5/6),447-472。  new window
25.Wang, Y.、Hsiao, S. H.、Yang, Z.、Hajli, N.(2016)。The Impact of Sellers' Social Influence on the Co-creation of Innovation with Customers and Brand Awareness in Online Communities。Industrial Marketing Management,54(4),56-70。  new window
26.James, Lawrence R.、Demaree, Robert G.、Wolf, Gerrit(1984)。Estimating Within-Group Interrater Reliability with and Without Response Bias。Journal of Applied Psychology,69(1),85-98。  new window
27.Fishbein, Martin、Ajzen, Icek(1977)。Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research。Philosophy and Rhetoric,10(2),130-132。  new window
28.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
29.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
30.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
圖書
1.溫福星、邱皓政(2012)。多層次模式方法論:階層線性模式的關鍵問題與試解。前程文化事業有限公司。  延伸查詢new window
2.經濟部工業局(2017)。2016台灣數位內容產業年鑑。台北:經濟部工業局。  延伸查詢new window
3.Schiffman, L. G.、Kanuk, L. L.、Wisenblit, J.(2003)。Consumer Behavior。Upper Saddle River, NJ:Prentice Hall。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate data Analysis: A Global Perspective。Prentice-Hall, Inc.。  new window
5.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
單篇論文
1.Kreft, I. G. G.(1996)。Are multilevel techniques necessary? An overview, including simulation studies,California State University at Los Angeles。  new window
 
 
 
 
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