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題名:評估顧客對餐旅延伸品牌態度之比較研究
書刊名:全球管理與經濟
作者:姜淳方黃郁敏黃琦婷
作者(外文):Chiang, Chun-fangHuang, Yu-mingHuang, Chi-ting
出版日期:2017
卷期:13:1
頁次:頁73-92
主題關鍵詞:品牌延伸品牌意象品牌信任品牌態度品牌熟悉度契合度Brand extensionBrand imageBrand trustBrand attitudeBrand familiarityFit
原始連結:連回原系統網址new window
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  • 點閱點閱:4
期刊論文
1.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
2.Völckner, Franziska、Sattler, Henrik(2006)。Drivers of Brand Extension Success。Journal of Marketing,70(2),18-34。  new window
3.Peyrot, Mark、Van Doren, Doris(1994)。The Effect of a Class Action Suit on Consumer Repurchase Intentions。Journal of Consumer Affairs,28(2),361-379。  new window
4.Berger, I. E.、Mitchell, Andrew A.(1989)。The effect of advertising on attitude accessibility attitude, confidence, and the attitude-behavior relationship。Journal of Consumer Research,16(3),269-279。  new window
5.Tam, J. L. M.(2008)。Brand familiarity: Its effects on satisfaction evaluations。Journal of Services Marketing,22(1),3-12。  new window
6.Martínez, E.、Montaner, T.、Pina, J. M.(2009)。Brand extension feedback: The role of advertising。Journal of Business Research,62(3),305-313。  new window
7.Czellar, Sandor(2003)。Consumer Attitude toward Brand Extensions: An Integrative Model and Research Propositions。International Journal of Research in Marketing,20(1),97-115。  new window
8.Martínez, Eva、De Chernatony, Leslie(2004)。The effect of brand extension strategies upon brand image。Journal of Consumer Marketing,21(1),39-50。  new window
9.Dolbec, Pierre-Yann、Chebat, Jean-Charles(2013)。The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity。Journal of Retailing,89(4),460-466。  new window
10.Chang, H. H.、Liu, Y. M.(2009)。The impact of brand equity on brand preference and purchase intentions in the service industries。The Service Industries Journal,29(12),1687-1706。  new window
11.Lane, V. R.(2000)。The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions。Journal of Marketing Research,64(2),80-91。  new window
12.Tauber, E. M.(1981)。Brand Franchise Extension: New Product Benefits from existing brand names。Business Horizons,24(2),36-41。  new window
13.Boush, David M.、Loken, Barbara(1991)。A Process-Tracing Study of Brand Extension Evaluation。Journal of Marketing Research,28(1),16-28。  new window
14.De Ruyter, Ko、Wetzels, Martin(2000)。The role of corporate image and extension similarity in service brand extensions。Journal of Economic Psychology,21(6),639-659。  new window
15.Xie, L. S.、Peng, J. M.、Huan, T. C.(2014)。Crafting and testing a central precept in service-dominant logic: hotel employees' brand-citizenship behavior and customers' brand trust。International Journal of Hospitality Management,42(9),1-8。  new window
16.Laforet, S.(2008)。Size, strategic, and market orientation affects on innovation。Journal of Business Research,61(7),753-764。  new window
17.Batra, R.、Lenk, P.、Wedel, M.(2010)。Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality。Journal of Marketing Research,47(2),335-347。  new window
18.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
19.Kamins, M. A.、Marks, L. J.(1991)。The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
20.Kwun, David Joon-Wuk、Oh, Haemoon(2007)。Consumers' evaluation of brand portfolios。International Journal of Hospitality Management,26(1),81-97。  new window
21.Buil, I.、De Chernatony, L.、Hem, L. E.(2009)。Brand Extension Strategies: Perceived Fit, Brand Type, and Culture Influences。European Journal of Marketing,43(11/12),1300-1324。  new window
22.Kerin, R. A.、Kalyanaram, G.、Howard, D. J.(1996)。Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods。Journal of Product Innovation Management,13(1),21-34。  new window
23.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
24.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research,29(1),35-50。  new window
25.Lin, Y. C.(2013)。Evaluation of co-branded hotels in the Taiwanese market: The role of brand familiarity and brand fit。International Journal of Contemporary Hospitality Management,25(3),346-364。  new window
26.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
27.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
28.Barone, Michael J.、Miniard, Paul W.、Romeo, Jean B.(2000)。The influence of positive mood on brand extension evaluations。Journal of Consumer Research,26(4),386-400。  new window
29.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。  new window
30.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research,28(4),26-30。  new window
31.Abdian, S.、Ebrahimi, M.、Mohammadian, M.(2013)。The Model of Effective Factors on Brand Extension Attitude in the Hotel Industry。Asian Journal of Research in Marketing,2(6),98-109。  new window
32.Albrecht, C. M.、Backhaus, C.、Gurzki, H.、Woisetschläger, D. M.(2013)。Drivers of Brand Extension Success: What Really Matters for Luxury Brands。Psychology & Marketing,30(8),647-659。  new window
33.Ashton, A. S.、Scott, N.(2011)。Hotel Restaurant Co-branding: The Relationship of Perceived Brand Fit with Intention to Purchase。Journal of Vacation Marketing,17(4),275-285。  new window
34.Bhat, S.、Reddy, S. K.(1997)。Investigating the Dimensions of Fit between a Brand and Its Extension。Marketing Theory and Applications,8,186-194。  new window
35.Boush, D.(1997)。Brand Name Effects on Interproduct Similarity Judgments。Marketing Letters,8(4),419-427。  new window
36.Das, N.、Dotson, M.、Henson, J. N.(2014)。The Influence of Affective Trust on Brand Extension Quality Perceptions and Purchase Intentions。International Journal of Business and Social Science,5(6),9-16。  new window
37.Garretson, J. A.、Burton, S.(1998)。Alcoholic Beverage Sales Promotion: An initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age。Journal of Public Policy & Marketing,17(1),35-47。  new window
38.Hiscock, J.(2001)。Most trusted Brands。Marketing,1(Mar.),32-33。  new window
39.Neal, W. D.(2000)。For Most Customers, Loyalty Isn't an Attitude。Marketing News,34。  new window
40.曾忠蕙、王又鵬(20060100)。Does Brand Trust Influence Brand Extension?--An Empirical Evidence in Taiwan。Pan-Pacific Management Review,9(1),1-23。new window  new window
41.Wu, C.、Yen, Y. C.(2007)。How the Strength of Parent Brand Associations Influence the Interaction Effects of Brand Breadth and Product Similarity with Brand Extension Evaluations。Journal of Product & Brand Management,16(5),334-341。  new window
42.Upamannyu, N. K.、Mathur, G.(2013)。Effect of Brand Trust, Brand Affect and brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector。PRIMA,3(2),1-14。  new window
43.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research,45(1),1-18。  new window
44.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
45.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
46.Martínez-Salinas, Eva、Pina-Pérez, José Miguel(2009)。Modeling the brand extensions' influence on brand image。Journal of Business Research,62(1),50-60。  new window
47.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
圖書
1.Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Prentice-Hall。  new window
2.Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
3.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and Control。Prentice-Hall。  new window
4.Kotler, P.、Keller, K. L.(2008)。Upravljanje Marketingom。  new window
 
 
 
 
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